Millward Brown just released their 2011 BrandZ study, and the results show some shifting in the world’s most valuable brands over the last year. Apple’s success with the iPad managed to push Google out of first place after a four-year run at the top. The top 100 also indicate another interesting trend: a surge in brands from BRIC countries (Brazil, Russia, India and China).
Here are the top 10, including their respective brand value:
According to the study, Amazon edged out Walmart as the most valuable retail brand. That’s not such a big surprise when you consider the American Customer Satisfaction Index’s findings, released earlier this year: Amazon.com was the clear retail winner in customer satisfaction (both online and otherwise) with an overall satisfaction score of 87/100, while Wal-Mart finished at the bottom of the barrel with only 71/100 points.
How do you fare when it comes to the value of your brand, and your customer satisfaction? Are those factors influencing your online business, conversion rates and bottom line? Contact us to find out how we can help.