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Archive for June, 2011

FutureNow Post
Tuesday, Jun. 21, 2011 at 8:23 am

What’s the Best Place to Start Optimization?

June 21st, 2011

If you’re reading this post, congratulations! You’re already leaps and bounds ahead of many of your competitors because you recognize that simply creating a website is not enough. Whether you’re optimizing for the first time since your site launched 6 years ago or 6 months ago, it can be a very overwhelming process. There is simply so much that you can do, and deciding where to begin is often a stressful decision. Many of you may be throwing things on…

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Special Announcement
Wednesday, Jun. 8, 2011

New Internet Launching Today

June 8th, 2011

Wait!  Don’t panic!  If all goes well, you won’t even notice.  Today Is IPV6 Day, Worldwide.  Businesses and organizations are testing a new version of the Internet, Internet Protocol Version 6, or IPV6. (We’re currently using IPV4, in case you didn’t know.)

Why do we need a new Internet?

Apparently, our current version of the Internet is running out of space.  Who knew?  But I guess, if you stop to think about it, it does make…

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FutureNow Post
Tuesday, Jun. 7, 2011 at 11:50 am

Why Doesn’t My Google Analytics Data Match My XYZ Data?

June 7th, 2011

A common question among many of our clients and Grok readers is, “Why doesn’t my GA data match the data from my other sources?” I must applaud these clients for not only collecting data from more than one source, but for taking the time to double check data! But let me reassure you: this is not necessarily something to panic about. Rather, focus your energy on understanding why this can happen, and knowing how to handle it.

The simple answer to this…

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FutureNow Post
Friday, Jun. 3, 2011 at 12:09 pm

Avinash Kaushik Says, Tell Your Analytics to Grow Up!

June 3rd, 2011

A few weeks ago, I had the opportunity to attend Avinash Kaushik’s webinar. It dealt with using your analytics to gain insight into acquisition cost, revenue, net profit, micro-conversions, and economic value. The webinar is finally available to the general public. If you can spare the time, I strongly recommend you set aside an hour today to watch it, as you will learn how analytics can increase marketing accountability. However, just in case you can’t squeeze that kind of time…

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FutureNow Post
Wednesday, Jun. 1, 2011 at 1:26 pm

How to Analyze and Improve Your Landing Page

June 1st, 2011

A couple of weeks ago, I wrote a blog post about how the FutureNow methodology to improve website performance applies to all business models. Regardless of business model and type of site, we always start our work by focusing on improving the experience on a client’s site for their late stage visitor because these visitors are ready to take action today, and therefore should be the easiest to convert. By finding the stumbling blocks preventing these late stage visitors from taking action,…

...continue to read "How to Analyze and Improve Your Landing Page"

Marketing Optimization Blog
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