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Archive for July, 2011

FutureNow Post
Wednesday, Jul. 27, 2011 at 10:40 am

Google Analytics Basics: Data Doesn’t Make You Money

July 27th, 2011
First Step: Getting Google Analytics

So, you spent some time to get and install the Google Analytics code and want to jump into the world of online tracking, reporting and optimization. Let’s be blunt here: you didn’t do this to geek out to your friends; you didn’t do this to boast how many page views you have; you did this to MAKE MONEY.

Right now with no direction, all you are doing is sorting through over- (or depending on the suite, under-)…

...continue to read "Google Analytics Basics: Data Doesn’t Make You Money"

FutureNow Post
Tuesday, Jul. 19, 2011 at 9:13 am

Google Analytics Basics: Confronting Data Trust Issues

July 19th, 2011

Time and again I hear clients say, or see Grok readers comment, that they don’t trust the data they’re seeing in Google Analytics. While most of the time it’s simply a matter of not knowing how to accurately read GA data, sometimes there really are problems that need to be solved before data is trustworthy. Now this isn’t to say that this happens to everyone, in fact the situations are often the exceptions and not the rules, but if you find…

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FutureNow Post
Wednesday, Jul. 6, 2011 at 9:57 am

Redesigning Your Homepage: 3 “Must Do” Steps

July 6th, 2011

Changing your homepage is something you may consider doing seasonally, or just periodically to give your site a fresh look. Regardless of when you chose to undertake the endeavor, here’s a word of caution about how you do it: never just throw up a new design of a homepage based on what “looks good”. You should approach any reworking of a new homepage in a more logical way that ensures your new homepage will not only look fresh, but will perform more…

...continue to read "Redesigning Your Homepage: 3 “Must Do” Steps"

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