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Archive for August, 2011

FutureNow Post
Thursday, Aug. 18, 2011 at 10:29 pm

Diagnosis CRO: health insurance for your site

August 18th, 2011

I have the privilege of meeting a variety of business owners in a casual, unobtrusive environment I think of as my own personal research vault. I delve into their current and working knowledge of CRO (conversion rate optimization) by asking them unassuming questions. We discuss their jobs, favorite sports teams, experience with travel, and their pets. Eventually they ask me,“What is it you do?”

“CRO, or conversion rate optimization. I help websites get more conversions – let’s say sales, newsletter signups or…

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