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Archive for September, 2011

FutureNow Post
Thursday, Sep. 29, 2011 at 6:00 am

Are You Losing Visitors at the Worst Point? One Page Checkout Wins Again!

September 29th, 2011

Whether you’re completely redesigning your site or working to improve it by testing and making incremental changes, don’t overlook the value of the shopping cart and checkout.

It’s interesting to notice that most everyone looks at the shopping cart and checkout as something to throw into the mix once the entire site has been designed and developed. It’s simply an afterthought to most. They spend so much time laying out the foundation of the landing pages, category and product pages, that…

...continue to read "Are You Losing Visitors at the Worst Point? One Page Checkout Wins Again!"

FutureNow Post
Wednesday, Sep. 21, 2011 at 2:16 pm

Eye Tracking for iPad?

September 21st, 2011

Eye tracking keeps getting better for advertisers and website owners.  And now, iPad app developers are getting into the mix.  While there’s long been a number of free or moderate to low-cost tools to help content creators better understand how their customers visually engage with the design of their content, the mediums we use to communicate with our constituents continue to change.  A new service from GazeHawk, a startup AdAge Digital tabbed for their “10 Startups to Watch” series, seeks to…

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FutureNow Post
Friday, Sep. 16, 2011 at 3:14 pm

Google Analytics Multi-Channel Funnels: What, where, how & why!

September 16th, 2011

Last month, Google Analytics rolled out a new toy for all of us data lovers: Multi-Channel Funnels! Now we can save gobs of time and effort trying to figure out what paths our customers use to make a purchase because GA has given us a few new tools to do it for us. Long gone are the days of crediting the most recent ad or click; we now have the power to see what campaign first brought a visitor to us,…

...continue to read "Google Analytics Multi-Channel Funnels: What, where, how & why!"

Special Announcement
Friday, Sep. 2, 2011

Conversion Conference: you wanna go; last chance to save some dough!

September 2nd, 2011

Sound familiar?  Well, if you get Tim Ash’s emails, then of course you’ve heard this before.  But what can I say?  Imitation is the sincerest form of flattery – and we here at FutureNow just love Tim.  And we love a good rhyme.  And we love, Love, LOVE Conversion Conference!  But we’re not the only ones.  According to Tim’s data, 98.2% of Conversion Conference attendees said they would recommend the conference to a colleague.…

...continue to read "Conversion Conference: you wanna go; last chance to save some dough!"

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