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Archive for October, 2011

FutureNow Post
Monday, Oct. 31, 2011 at 7:30 am

Read Your Prospects Minds With Keywords!

October 31st, 2011
blue men reading each others mindsWhat is Keyword Bucketing?

Have you ever wanted to know exactly what your visitors want, and then deliver it to them using your website as the vehicle?  You can do just that with keywords!  Since you cannot build a landing page for every single keyword your prospects search with, you will have to find an alternative solution.  We would like to suggest bucketing your keywords into early, middle and late buying stages as a…

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FutureNow Post
Thursday, Oct. 27, 2011 at 7:30 am

Google+ Creates Sector Specific Marketing Opportunities For Businesses

October 27th, 2011

google Plus LogoHere at FutureNow we are devoted to learning, changing, and adapting to whatever climate your site may be weathering.   This gives us a proactive approach to sharing information, and the passion to help others do the same.  We are always interested in fresh content from other areas of the industry.  Today we are happy to feature a guest writer, Andy Havard from Skeleton Productions, a UK based Internet video production company.  He will…

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FutureNow Post
Monday, Oct. 24, 2011 at 7:30 am

What Actions, Besides a Lead or Sale, Make You Money?

October 24th, 2011

money-headWhenever we start an engagement with a new client at FutureNow, we begin our journey together with a kickoff call to get a better understanding of the client’s business, customers and the general climate of their industry. We also start by taking a look at their analytics account to gain initial insights into their traffic volume, conversion rate, goals, the marketing efforts they are investing in, etc.

In most cases when we ask the client what their goals are for their…

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FutureNow Post
Monday, Oct. 17, 2011 at 7:30 am

A Picture is Worth a Thousand Clickthroughs

October 17th, 2011
Why Segment for Images?

It is important to always be aware of how each of your prospective visitors manages information. Some are brand loyalists, some buy what their friends already own or have mentioned they would like to own, some look for the best bargain, and others just want to find what they are looking for as quickly as possible (to name a few behavioral characteristics).  Depending on what you are looking for, you and your visitors probably…

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FutureNow Post
Monday, Oct. 10, 2011 at 9:00 am

Regular Expressions: A Powerful Tool for the Analyst’s Tool Kit

October 10th, 2011

Regular expressions can seem pretty intimidating at first, especially if you have little to no software development experience like myself. Your first glance at a regular expression string might even make you want to curl up into the fetal position and cry for your mama.  After facing your fears, you’ll soon realize that regular expressions aren’t as bad as they seem. In fact, using regular expressions in your analysis can be an extremely powerful tool to add to…

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FutureNow Post
Monday, Oct. 3, 2011 at 9:25 am

More on Google Analytics Multi-Channel Funnels

October 3rd, 2011

Did you miss my last post on GA Multi-Channel Funnels?  Check it out before moving on to Part 2 about path length and time lag.  Or maybe two weeks is too long and you need a refresher?  Here’s a quick re-cap:

Not long ago, Google rolled out a new toy in Analytics called Multi-Channel Funnels.  You can find it in the “new version” interface in your Google Analytics account.  The feature applies to all of your previously set-up…

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