Here at FutureNow we are devoted to learning, changing, and adapting to whatever climate your site may be weathering. Â This gives us a proactive approach to sharing information, and the passion to help others do the same. Â We are always interested in fresh content from other areas of the industry. Â Today we are happy to feature a guest writer, Andy Havard from Skeleton Productions, a UK based Internet video production company. Â He will be sharing with us the benefits of Circles in Google+.
Has Google finally allowed for businesses to use Google+? Sadly, no.
Has Google+ created fantastic opportunities for businesses? Luckily, yes!
Google+ may not offer your blog, business or brand a â€˜Pageâ€™ or â€˜Groupâ€™, but what it does offer you is a very flexible social media platform where you can market yourself.
In the current communication landscape, with personalized contact beckoning our fingertips, companies are setting up social media profiles. They can interact with potential clients, agencies, colleagues, peers and partners as a human and as part of a business. These social media profiles are something that Google+ has streamlined. Â Google+’s Circles, or should I say â€˜sector specific marketing opportunities,’ have advanced social media in the workplace.
What Is A Circle?
Circles are a quick and easy way to put your Google+ contacts into categories or â€˜sectorsâ€™. By doing so you can control what posts your contacts can see, allowing you to tailor your online social content for each sector. In the social respect, Circles are great for keeping personal information hidden from your clients and partners. For marketing, they are very powerful tool for directing personalized content at specific people.
How Do You Approach A Circle?
Your approach to creating the members of each Circle wonâ€™t rely so much on what you want to hide from users, but what you can direct at specific users. In tailoring your status updates, conversations, and interactions with each Circle, you can completely personalise your marketing approach to each sector for maximum impact. You may communicate with potential clients in a formal, conservative tone changing to a friendlier cadence to help close a deal. Â Current clients may receive a far more informal interaction from you as youâ€™ve grown to know one another through your business interactions.
Having the ability to cater a marketing approach for specific sectors, niches and Circles is an incredible powerful tool. You can use innovative technology like interactive Internet video to wow younger clients or use impressive case studies to sway corporate companies, youâ€™ll be able to cater to each sector’s demographic easily and effectively.
Do People Do Business On Google+?
Itâ€™s true you are probably never going to execute a business transaction through Google+. Â The important point is that social media platforms have always been about building connections and relationships with other users. You can harvest relationships the exact same way for businesses, bloggers and brands.
With most social media platforms it is difficult to please all of your contacts all of the time. Some users may not want to hear about your latest project while others may want to hear every detail. By using and implementing sector specific strategies via Circles you can please all of your Google+ contacts all of the time. If executed properly, your tailored strategy Â will help to keep your contacts engaged with you and your content every time you update your Google+ account.
The Take Away
No other social media is as adaptive and personalised as Google+ so far. Facebook is trying to bring about a similar system, but we are yet to see it in effect. While LinkedIn is currently considered the appropriate social media vector for professionals, it’s system is becoming outdated. Â The simplicity of the Google+ model and the stellar relationship businesses have with Google via Google Docs and Gmail makes Google+ seem like the lead runner for tackling social media in business.
By utilising the tools and opportunities Google+ gives users for your business, you can help to market your content and organization for every sector of your business.
What is your experience with Google+? Â Do you currently use Circles in the workplace? Â Do you use another form of social media? Â If you need help getting a social media program started with your online project, feel free to contact us.