People love to comparison shop, especially when they are trying to find gifts for another person. They compare websites, shipping costs and delivery times, star ratings, and prices. Help your prospects find both your site and the perfect gift this season by optimizing their comparison shopping experience with these valuable tips.
1. Feature Product Reviews
If you do not already ask your customers to review your products, you are missing out on the big bucks! Consider these statistics on product reviews a gift of motivation for the holiday:
While you might miss this quarter to implement reviews on your site, you can get started now to jump start the new year by featuring some great reviews on your site.
2. Get Featured On Comparison Shopping Sites
Be in contact with hot new sites that comparison shop for customers. Even if you do not have to lowest prices in your industry, a lot of people look for products exclusively on comparison sites, so if you are not featured you are missing out on a valuable opportunity. They’ll help customers decide which product they prefer among a handful they want to buy, and then help them find your site to buy it on.
Carefully prepare your data. Be absolutely sure that you provide the best available product images, error-free product data, accurate titles with separate and detailed product descriptions, customer ratings and reviews, and unique product codes such as UPCs or manufacturer numbers that will map together in the search indexes.
Offer special promotions. Discount coupons and special-offer deal stand out from the crowd and invite consumers to engage with them. Many comparison shopping search engines now accept gift cards on their product listings and those have proven a profitable strategy for retailers.
3. Submit Your Products to Google Products
While Google Products can be lumped with comparison shopping sites, it deserves a mention of it’s own. These are the products and price comparisons people see when they click ‘Shopping’ in their keyword search. Not only is Google the most popular search engine, but it offers Google Products for free! You can see how to set up and index your products for Google.
This is basically free, highly qualified traffic from Google folks. If you have not submitted your products yet, consider this tip as a gift from us. Start the project right away to see an increased bottom line this season. Happy holidays!
Are you currently participating in any comparison shopping sites? Have you found success advertising through those vectors? Do you solicit product or site reviews from your customers? Have they helped improve your conversion rate? If you do not think reviews are helpful, share with us why and what your strategy is. If you do not know the best way to set up a review system for your specific industry, that is okay, because we do! Get in touch with us so that you can get your reviews implemented as quickly as possible.