This holiday, I would like to share with you a comprehensive list of resources I have found to be useful in my career as an analyst. When I started out, I spent weeks just looking for quality information on the web that would help to break into the field. As we well know, you can’t just ‘go to school’ to be great at website optimization. While programs are popping up here and there, not everyone trying to optimize their own website has that much time to invest. There are good posts online about the best conversion books or blogs, I would like to offer a personal list of favorite resources for you to put on your wish lists!
Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg , John Quarto-vonTivadar, Brett Crosby and Lisa T. Davis
Call to Action: Secret Formulas to Improve Online Results by Bryan and Jeffrey Eisenberg
Conversion Optimization: The Art and Science of Converting Prospects to Customers by Khalid Saleh and Ayat Shukairy
Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki
Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein
Persuasive Online Copywriting: How to Take Your Words to the Bank by Bryan Eisenberg, Jeffrey Eisenberg and Lisa Davis
Waiting For Your Cat To Bark by Bryan Eisenberg, Jeffrey Eisenberg and Lisa Davis
Web Analytics 2.0 by Avinash Kaushik
Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini
MarketMotive- Learn internet marketing through online video courses and instruction from the who’s who of SEO, PPC, web analytics, social media & landing page conversion.
Conversion University- Google’s free online tutorials to train yorself in Google Analytics. You can also take a test at the end to get Google Analytics certified.
Analytics Exchange- An awesome program that pairs CRO students with mentors to work on non profit projects.
Google Adwords Certification Program- Google’s free online tutorials to help you in the PPC world. A great place to start if you have little or no experience with PPC marketing.
#4 White Papers
1o Tips to Start Optimizing Your Website by Future Now
The LEADing Edge: Increasing Qualified Leads Online by Future Now
Regular Expressions for Google Analytics eBook by Robbin Steif
All About Google Website Optimizer by Site Tuners#5 Other WebsiteOptimizer and Google Analytics TV on youtube