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Archive for February, 2012

FutureNow Post
Wednesday, Feb. 15, 2012 at 12:00 pm

WhichTestWon.com 2011 Awards Live Webcast Friday

February 15th, 2012

It is the time of year again where Marketers submit their top Wins from years past to WhichTestWon.com

WhichTestWon.com was launched in 2009 to help inspire and educate the marketing community about testing. They now have nearly 175 test Case Studies, featuring Web, email and even direct postal mail tests from the US and Europe, and each week more are added. They are professional journalists who focus on testing as their main focus. You can access their case study library to gain…

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FutureNow Post
Monday, Feb. 13, 2012 at 8:56 pm

Which Type Am I? Thoughts on Personas & Personality Type

February 13th, 2012

Isn’t it interesting to site back and watch the old become new again?

While speaking with marketers after my session on Personas at Conversion Conference, it seemed to me a trend was (re)gaining traction.  Over the past few months, the digital community at large has taken up the Personas mantle, and there have been many great articles written to help Marketers.  As we wrote in Waiting for Your Cat To Bark, understanding your customers and enabling them to get what they came for is of utmost…

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FutureNow Post
Monday, Feb. 6, 2012 at 11:00 am

6 Steps To Get The Most Out Of Your Optimization Team

February 6th, 2012

I would like to start this blog post by stating I am NO Analyst! However, I am on the front lines, talking to the people contacting FutureNow Inc. and answering their sales related questions.  My unique lack of expertise in the day to day analytical reporting allows me to share some insights about what is necessary to begin a Conversion Rate Optimization Engagement, even before your first call with an analyst!

We have a mixed audience at FutureNow Inc.,…

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Marketing Optimization Blog
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