Here at FutureNow we like to preach Conversion Rate Optimization as the most important step in your marketing strategy. Conversion Rate Optimization is the most important part of your online marketing campaign-thats why we preach it. We do understand that your site traffic is important too. We like to think of traffic in different terms though-we prefer to say “the people who visit your site.” They aren’t cars lined up on the information super highway, they are people. With that in mind, optimizing your site to make sure that the people who want your product or service can connect with you is integral to your success. We are presenting a short series of posts to help you optimize your site for search engine crawlers. When you implement good SEO strategy, you will attract qualified guests who will appreciate what you offer and in turn help make your business successful.
If your site converts well, shouldn’t SEO come naturally? If you are selling wheelbarrows in Ann Arbor Michigan on your website, you offer a quality product, competitive shipping rates for people outside driving distance, a good map to your location, reviews of your quality wheelbarrows from patrons and an easy check out process, the search engines will find you.
Sadly, this is not the case. Even if you continue to optimize your site everyday to perform better and better and your product is the cream of the crop, search engines still aren’t as smart as we wish they were. Crawlers are gaining intelligence everyday, but in the meantime, it is only fair that we give them a map to the treasure that is your website. In order for search engines to find you, you must use copy, design, and code on your site with the keywords and phrases most likely to be used by your target audience in their searches.
A well optimized site is a perfect place to start an SEO strategy for a couple of reasons:
1. You will be sending people to a high quality site instead of wasting time and losing credibility on traffic that will be disappointed when they see what you have to offer.
2. An optimized site will already speak with a language that connects to your customers. It will touch on the keywords they use to search because that is the language they think with and you will use it to communicate effectively with them on your site.
3. The design of your site will be logical and helpful to your visitor. An optimized site will already be SEO friendly with clear titles and calls to action.
At the end of the day, the things that are helpful and make sense to your visitors are the same things that help increase organic search rankings. After you optimize your site for the PEOPLE that matter, you can turn on the lights in the aisles that will lead the search engine buglets to your site. Tune in next week to learn how to start communicating effectively with search engines. Or get in touch with us about improving the traffic to your own site.