After our 5 part series about optimizing your site for SEO, we got a high demand for more information about backlinking.  We acknowledge why you want to know more about it- backlinks make your site look more popular to people, and therefore also more popular to search engines.  The reason we did not include it in our series is that backlinking is a form of offsite SEO, which should be your last priority when optimizing your site for visitors,…

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Communicating web analytics data to executives who have little or no experience data digging themselves can be a challenge for any analyst. There are dozens of metrics in your analytics account- page views, time on site, unique visitors, cost per click, bounce rate, conversions-the list is endless.  Reports containing all of these metrics are not only confusing but completely worthless.  Some metrics in your analytics account will speak loudly to your online marketing team…

...continue to read "How to Effectively Communicate Analytics Data"