Questions? (877) 643-7244

Archive for August, 2012

FutureNow Post
Wednesday, Aug. 22, 2012 at 5:10 pm

Google Content Experiments-The Good, the Bad and The Alternatives

August 22nd, 2012

Google Website Optimizer is gone.  It has been replaced with Google Content Experiments.  Countless articles and blog posts have been written on how this change will affect testing for everyone.  This blog post will briefly outline why Google Content Experiments will make your life better, but might make your life harder, and will show you some alternative testing tools that this change should draw your attention to.

Why We Love Google Content Experiments

Regular Expressions Filter Out IP’s

RegEx is…

...continue to read "Google Content Experiments-The Good, the Bad and The Alternatives"

FutureNow Post
Thursday, Aug. 16, 2012 at 12:39 pm

The Power Of Continuous Improvement

August 16th, 2012

woman painting a picture of a dollar signIt is easy to get disheartened with testing after a while.  You start a project with a few big wins: triple-digit increase in conversion rate, 20% Reduction in PPC spend, organic traffic to your site doubles.  It is easy to get addicted to these types of increases-why work every day when you can win the lottery instead, right?  The truth is that real conversion rate optimization starts after you get all the big wins.  99% of…

...continue to read "The Power Of Continuous Improvement"

FutureNow Post
Wednesday, Aug. 8, 2012 at 1:08 pm

Backlinking Cheat Sheet

August 8th, 2012

USDA ORGANIC logo with the word TRAFFIC addedWelcome to our backlinking cheat sheet.  This is a list of the industry backlinking strategies- the good, the bad and the optimized!  If you like this post make sure to read up on the most effective and holistic backlinking strategies to start your journey into the hard work of backlinking.

As you probably already know, some backlink building strategies are dangerous.  There are black hat SEO methods that can either help your site ranking or kill your chances forever.…

...continue to read "Backlinking Cheat Sheet"

FutureNow Post
Monday, Aug. 6, 2012 at 4:45 pm

Use Incentives To Easily Increase Your Bottom Line: Case Study

August 6th, 2012

carrot dangling from a stick to represent an incentiveOne of the tried and true methods of persuasion is offering incentives for action.  The incentive approach can help increase sales, leads and overall revenue if executed effectively. If not implemented properly, your incentive program will only assist you in losing time and money.

There are many cases where incentives can help lead to conversion. They are especially effective on spontaneous types of visitors who do not want to miss out on any opportunity.

Free shipping can help convince your visitors…

...continue to read "Use Incentives To Easily Increase Your Bottom Line: Case Study"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: