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Archive for October, 2012

FutureNow Post
Tuesday, Oct. 30, 2012 at 7:57 pm

Functional Color: How To Use Color For Successful Site Navigation

October 30th, 2012
Why Is Color Important to your Website?

Marketing Research has cranked out thousands of studies over the  years to understand which colors motivate people to buy.  There is good reason for marketers to focus on color- people respond to it. Color can change the look and feel of your brand and help people navigate your website.

We hope to share with you some of the elementary principles on how the mind searches for colors to take action. You can use this…

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FutureNow Post
Friday, Oct. 26, 2012 at 1:02 pm

Why People Don’t Buy Part 4: Your Website Needs a Doctor

October 26th, 2012

The first three parts of this series cover the 3 main reasons people leave your website based on a SeeWhy survey.  The survey asked “Why do you browse an ecommence website and then choose not to buy?” This post covers reasons that are so obviously bad, that people forget to mention them in surveys about site experience.  The following site problems might not top a survey, but they ARE the main reasons people abandon your site.  Luckily…

...continue to read "Why People Don’t Buy Part 4: Your Website Needs a Doctor"

FutureNow Post
Wednesday, Oct. 24, 2012 at 1:53 pm

Why People Don’t Buy Part 3: Saving Items For Later Purchase

October 24th, 2012

Why People Don’t Buy Part 1: High Shipping Costs

Why People Don’t Buy Part 2: they are Comparison Shopping

Why People Don’t Buy Part 3: Saving Items for Later Purchase

Many guests will leave the buying process with items in their shopping cart, especially for larger ticket items.  Sometimes people need to speak to one or many people about your product and company before they are willing to commit to buying from you.  The best way to keep these guests coming back…

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FutureNow Post
Tuesday, Oct. 16, 2012 at 11:13 am

Why People Don’t Buy-Part 2: They are Comparison Shopping

October 16th, 2012
keep customers who are comparison shoppingComparison Shopping

Comparison shopping is the 2nd reason that the majority of people on your site will abandon their buying process, following only high or shocking shipping prices. Your guests see what you have, what prices you offer, how soon your product or service will be delivered, and then they leave to check out the same things on other peoples sites.  It might seem like there is nothing you can do-people are going to compare options no matter what. You…

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FutureNow Post
Thursday, Oct. 4, 2012 at 5:44 pm

4 Styles Of B2B Video That You Should Be Using

October 4th, 2012
Persuasion Architecture can Increase Leads from Your B2B Videos

Persuasion Architecture pops up in every well thought out marketing campaign, even video!  A lot of people come to us asking about whether or not video increases online conversions or turns people away.  The truth is, video, like any form of communication online will be helpful to your guest if executed properly. Video is an interesting medium- it can either deliver wanted information quickly and memorably with the use of visual cues…

...continue to read "4 Styles Of B2B Video That You Should Be Using"

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