It’s the holiday season for online shoppers, and we are here to give you another way to cash in your website this season!
Look at your products or service and try to realize if it is a gift that can keep on giving. There are quite a few companies that use “of the month” or “auto-renewal” as a business model. Have you ever considered applying the same concept to your brand? Maybe you do not realize it, but a lot of very popular brands become largely profitable because their products auto-renew every month.
Think of Proactiv, your gym membership or even checking your credit score. If you have ever ordered a product from an infomercial you know that they will be charging your credit card for something until you call them back and request a stop. My grandmother gets a beautifully bound recipe book from Good Housekeeping every month that she has to return unopened to get her $19.99 back. You can bet the first 3 times she got them she opened them not able to tame her curiosity.
Now, don’t get the wrong idea. I am not telling you to consider scamming your customers. The newer business model that we see implemented more and more is to let your customers know up front they are signing up for a 12 month surprise service. A new case of wine or in season vase of flowers every month for a year would be a lovely gift for many people. The added benefit is that they will think of you every month when their gift arrives. The true gift that keeps on giving! I recently bought a biweekly vegetable delivery package to get local fruits and vegetables delivered right to my door, and I love it.
So now it is time to get a little creative. Maybe you cannot see how your product or service applies to this model, but I guarantee that 90% of ecommerce sites have something to offer on a monthly basis to your guests. Here are some ideas:
If you matte and frame photos, ask your guest to send 12 pictures, each of which you will frame and send to someone special every month.
If you sell beauty or health supplies, it is easy to get people to auto renew something like vitamins or supplements-your visitor needs it every month anyway, and if you get them on an auto renewal program, you can offer them a nice discount. If you sell perfumes, get them to sign up for once a year auto renewal of their loved ones favorite fragrance before the holidays.
Lets say you sell video games-set up an auto renewal program for your guests where you automatically send them your newest games (based on their selected genre) before they are available on your shelves. Of course make sure they know they can return the game after 2 weeks if they hate it.
If you sell something a little different, like the service of seal coating driveways-an auto renewal service might be a tougher sell. So why not think outside the box a little and talk to a local snow removal service or lawn care specialist. Try to do some affiliate marketing for those related types of business where auto-renewal is more appropriate. Ask for your fee to be paid for every year of service with the customer, rather than just upon initial referral.
There are opportunities for your gift to keep on giving this year, so set up your website to accommodate. Afraid auto renewal will scare your guests away? Here is an example of some optimized language to use when introducing your guest to your gift of auto renewal.
Thank you for your initial purchase of (your product or service). RECEIVE (your product here), AND STATE YOUR DISCOUNT OR PROMOTION HERE. To ensure you always enjoy (your product), you’ll receive a (the product your guest is purchasing, then a new (your product) every 60 days at the guaranteed low price of $49.95, conveniently billed to the credit card you provide today. Auto-delivery shipping is always free and you may cancel at any time. (Your Product) comes with a 30-day Money-Back Guarantee.
Need some help getting your auto renewal or monthly shipment program started so that your sales this holiday can extend throughout the year? We have set up dozens of these programs and can help you to make them as persuasive and rewarding as possible. Or maybe you have some experience with monthly shipments or auto renewal and you can share some advice with us? Please share any information you have about implementing this type of business model, successes, failures and lessons.