Google+ is becoming more and more popular in terms of social media for business.Â The main advantage of Google+ is that your activity will easily rank high in Google search results.Â Make sure you have your Google Plus profile set up to connect with your potential customers strategically.
If you offer promotions in your other social media accounts, make sure you link to them in your G+ profile.Â You can also post information on promotions you have in G+.Â Tying all your accounts together and persuading your guests to interact with your highest converting form of social media will help increase your ROI.
When composing your bio, don’t be afraid to make it a little bit keyword heavy.Â If you are a salon tell people you specialize in a list of ten different styles of hair color or name the brand of color you use.Â Do your keyword research and use the knowledge to your benefit.
Google+ profiles rank extremely well locally.Â If you are a business with a store on the ground, you can do a lot to leverage this to your advantage.
Make sure to include the hours of operation and a link to a map of how to get to your business.Â Add a link to your website in case they might have some interest in shopping online.Â A lot of times a Google+ profile might rank higher than your actual website.Â Give your followers the tools to find you.
Make sure all your posts and information are set to public as the default in order to reach the largest audience possible.
While Facebook allows page owners to create vanity URLs of the structure facebook.com/YourName, Google does not currently do the same.
By default, Google+ page URLs look like this: https://plus.google.com/9837506918275069129865/posts. AtÂ http://www.gplus.to/, you can create a custom URL like gplus.to/baccimar, which will redirect a user to your page. Branded links rank better and are a lot more memorable.
There are a lot of characters you can input into the “Employer” field, and this along with your image is the only information will have about you before they decide to add you to their circles.
Instead of listing your employer, tell a little about your company or include your company UVP.
Google+ details will rank high is search engine results, so it is important to treat your Google+ page as your first impression toÂ prospective clients.
Use your Google+ page as a navigation space to all your other online activities- link to your website, top converting pages on your website, blog and main social profiles (Twitter, Facebook, etc). Also be sure to use the photostrip underneath your headline to display the photos that you feel represent your brand in the best light.
Put a Google Badge on your website.. To do this, you need to sign up at the Google+ Platform Preview and then create and customize your badge at the Google+ configuration tool page. The page will generate a script that youâ€™ll code into your website to enable and display the badge.
Add the +1 button to your companyâ€™s website so that people can recommend your site with a single click.. HubSpot reported that websites that use Googleâ€™s +1 button generated 3.5 times more traffic from Google+ than websites that donâ€™t have the button installed.
Your Google Plus photos don;t have to be images of flowers or your most resent office party.Â You can use compelling figures, facts and graphs to promote your business in the photos section.Â Images are valuable converters if they offer compelling information.
Segment your circles so that you can serve people the information that is most relevant to them. The more customized your circles are, the more valuable the content you share with each circle and the better the response will be from your audience on Google+.
Have you been stagnant in your qualitative research? Ship you prospects a product sample and a calendar appointment for your next focus group.
Invite your follows to exclusive access conversations with the CEO, designer or spokesperson for your company.Â This can make your prospects feel involved and invaluable.
Use your brain juice!Â Google+ allows you to set up real time, multi-participant chat rooms.Â There must be something you can engage your circles with.Â Why not a live performance or demonstration?
As with every social media platform, the law of reciprocity applies.Â Interact with other peoples circles, engage prospects and personalize those engagements.Checkout out other people’s hangouts and use them as an opportunity to engage people about your product or service.Â Send seven personalized messages to each person in your circle, and they will be loyal for life!
How do you use Google+ to engage your prospects or work symbiotically with other businesses?Â Have you found Google Plus to be a waste of time or an important point of contact for your business?Â If you have not yet set up your Google+ account or you need help optimizing, get in touch!