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TheGrok’s Not-To-Miss Links for the Week 6/12/09
1. What is the best way to generate sales online? A Forbes study shows that 48% of marketers said that search engine optimization (SEO) was the best method for generating conversions online. It’s always easier to start when visitors have some level of intent.
2. Search drives more sales, but shoppers are thinking longer before buying.
3. Does Google Analytics overstate the value of search? Econsultancy research shows that it might. Make sure to at least set your cookies for 30 days.
4. our friend, Linda Bustos from the Get Elastic blog asks “Is Free Shipping More Attractive Than A Dollar Discount?”
5. A great example of why Amazon is one of the smartest online retailers. They get Social Media, Too.
6.Catch my interview with my buddy Tim Ash Interview on his Landing Page Optimization show on WebmasterRadio.fm. We discuss Brain types and personas and how they influence landing pages.
About the author
Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.
More articles from Bryan Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
For More, Subscribe To Grok!
- Capterra: The Conference Sept 13-15, Wash., DC
- "Recession Marketing: From Pre-click to Post-click" (webinar) Sept 16, 12pm EDT / 9am PDT
- "Securing the Sale: Turn Your Site's Browsers Into Buyers" (webinar) Sept 17, 2pm EDT / 11am PDT
- Excellence and Innovation conference Sept 28-30, Orlando
- The SEM Conference
Sept 23-24, Oslo, Norway - eConsultancy Peer Summit Oct 8, New York City
- The Bolo Conference Oct 12-14, Scotsdale, AZ
- Google GAAC/WOAC annual meetings
Oct 13-16, Googleplex California - eMetrics Marketing Optimization Summit Oct 19-23, Wash., DC
June 13th, 2009
9:16 am
people nowadays buy things online with extra precaution… a lot of scam happening out there
June 13th, 2009
11:21 pm
4. our friend, Linda Bustos from the Get Elastic blog asks “Is Free Shipping More Attractive Than A Dollar Discount?”
that`s right… nowadays dollar discount is at anywhere than free shipping…
June 14th, 2009
5:48 pm
SEO is great if your business has deep enough pockets to fork out the thousands necessary with no guarantees of serp. For most small businesses however, that’s not an option.
June 15th, 2009
5:39 am
i agree “shoppers are thinking longer before buying.” n the associated article with it is good too.
But i disagree wid “frugalocal” seems as if you have been cheated by a self proclaimed SEO person. Even small businesses can hire a SEO person at a reasonable cost n get good results in SERPs.
June 17th, 2009
7:06 am
I can only agree with you and congratulate you on a great post
July 2nd, 2009
1:09 am
I guess it is the reputation of the Amazon that has an upper hand on others.These e-commerce sites are very old and trustworthy and as far as customers are concerned they will only pay some one whom the can trust.The cannot pay thousand of dollars to an unknown stranger on internet.So it is the reputations and the trust of the customers that affect the conversion rates.
July 4th, 2009
2:59 am
Customers have become smart and they think many times before buying on the net.
August 15th, 2009
5:40 pm
I agree with you about customers getting smart. It’s one of the advantages of having instant access to such a vast range of products, brainwave entrainment
September 19th, 2009
1:20 pm
Thanks for the links! great post.
Alex,
Vom Bullenfeld Rottweilers
September 24th, 2009
4:18 am
Thanks for the great links, especially the Amazon one.
October 1st, 2009
5:31 pm
Great set of links, thanks for sharing them with us.
October 18th, 2009
4:11 am
Thanks for the information
the post is amazing and informative
i think SEO is good if your business is big enough.For some small business,it is not an alternative.
October 19th, 2009
8:56 pm
Besides SEO efforts, I think that produce great content for social medias is also an amazing way to get news costumers, as well as usability through an appropriate airworthiness providing easy access to information that visitors expect. Thanks.
October 27th, 2009
7:20 am
Thanks for your this beneficial article on SEO. But the problem is Google continuously change its algorithm. Which sounds like we need new strategies of SEO.
October 27th, 2009
7:57 am
Wow you share very beneficial information. Thanks buddy. Seo is very tough job and I always prefer to freelance it for my website.