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Turning Web Analytics Into A Money Making Machine
In a few weeks, I’ll be headed to San Jose to the Search Engine Strategies conference. The post title is the same as one of the sessions I’ll be present. It was a session I am most looking forward to as I’ll be speaking with my good friends and web analytics luminaries Jim Sterne and Avinash Kaushik. Each of us are promising at least 3 actionable takeways from the session. Here is my first one:
To do web analytics correctly you have to make a to-do list regularly.
That list should be done monthly or weekly depending on your organizational needs and should include:
- What marketing efforts or parts of your site have challenges.
- What you think needs to be improved.
- What things you want to test.
It should also include (based on your results and your resources):
- What efforts you should do less of.
- What efforts you should do more of.
Are you currently generating a to-do list to keep your goals on target?
I’ve got many other secrets to share on how to turn your web analytics into a money making machine, but I’ll wait to share those at Search Engine Strategies. Will you be there?
Do you have any tips you want to share?
About the author
Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.
More articles from Bryan Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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- Capterra: The Conference Sept 13-15, Wash., DC
- "Recession Marketing: From Pre-click to Post-click" (webinar) Sept 16, 12pm EDT / 9am PDT
- "Securing the Sale: Turn Your Site's Browsers Into Buyers" (webinar) Sept 17, 2pm EDT / 11am PDT
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Oct 13-16, Googleplex California - eMetrics Marketing Optimization Summit Oct 19-23, Wash., DC
July 23rd, 2009
8:35 pm
Hi Bryan,
One of the most useful additions i have made is tracking the exact phrases that people use to find my sites.
http://www.roirevolution.com/blog/2007/04/exact_keyword_tracking_with_google_analytics_revis.html
This allows me to pick up keyphrases that I can then apply to my PPC campaigns and use to more tightly focus my pages.
SES should be a blast
July 27th, 2009
1:15 pm
Checking visitor trends and create a to do list is a great strategy.In fact creating list gives you a clear thinking .You know which ares of your webpage needs changes.
July 29th, 2009
8:17 pm
Using analytics effectively takes hard work, dedication and attention to details. And then after that it takes actual follow through.
July 30th, 2009
9:56 am
I am going to have to get to one of those conferences. Hopefully next year. In regards to making a list. I find that absolutely necessary to have one every day. When I complete the tasks for the current day I make another one for tomorrow so I know exactly what to do in the morning when I start work. have fun at the conference
August 3rd, 2009
8:05 am
Using analytics takes dedication and a lot of testing. After this is all place, Analytics is the way to drive your ROI up!
October 15th, 2009
5:07 am
I am impressed with your post.
After reading this article,i am about to make a to-do list to keep my goals on target.
That’s cool!
December 22nd, 2009
5:33 pm
Great post. Something I need to pay more attention to, I guess once your site is higher in the rankings you need to pay more attention the areas that need more work.
Will take note of your yto do list. KR Sx
April 10th, 2010
5:14 pm
Great article, there is no easy way to make money online without using some kind of analytics