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Cross-post: How to Improve a Product Page, Part 1
Today, Ralph Wilson’s internet marketing resource, Web Marketing Today, posted Part 1 in a two-part video interview with our Bryan about concrete ways to improve product pages for higher conversions. In it, Bryan explains how FutureNow took on the product page design of eCommerce heavyweight Land’s End, and shows how you can use layout changes to test the buying path on your own product pages.
If you’re interested in improving your product detail/landing pages and cross-selling, this video (and upcoming Part 2 video) is not to be missed.
About the author
Brendan Regan is a Senior Persuasion Analyst. Prior to joining FutureNow, he worked in B2C online travel and B2B marketing. He likes to grok web design, user experience, and persuasive copywriting.
More articles from Brendan Regan
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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September 15th, 2009
5:23 pm
[...] GrokDotCom: How to Improve a Product Page [...]
September 16th, 2009
7:08 am
Great video about improve product pages for higher conversions. We should focus on landing or products page for interact visitors to your products and increase the product sale. Thanks Bryan for providing information about concrete ways to improve product pages.
September 16th, 2009
7:32 am
Fantastic video on conversion and the effect of simple things that are so easily overlooked like putting the buy button below the fold. Great advice for anyone looking at trying to improve their conversions plus I picked up a few ideas here too.
Thanks
Joe
September 16th, 2009
3:18 pm
Great video, a lot of useful information. I’m still figuring out what to do with the right side of my pages
September 16th, 2009
4:13 pm
Nice video!
I especially like the concept of ensuring the information that is MUST HAVE in the purchase process is in one spot and above the fold, while the information that some might want but isn’t necessary be put further down.
The bottom line lessons I learned from watching this video:
1 – Understand your customers
2 – Understand how they buy your product
Thanks!
Drew
http://www.DrewHull.us
http://www.linkedin.com/in/drewhull
September 16th, 2009
7:28 pm
Great video. Thanks for leading us to this one. I have a very specific niche and this is helpful to even my niche. Appreciate you sharing this with us and as always, great information on your site.
Sincerely,
Carmellita
September 17th, 2009
1:11 am
Thanks for the post, the video was very useful. I picked up a few tips for improving my site, thanks again!
Alex,
Vom Bullenfeld German Rottweilers
September 17th, 2009
9:39 am
Thanks for the video post. It’s always great to see additional methods for improving product pages and especially improving sales conversions. Sometimes it’s always the simple things that are the most effective.
September 18th, 2009
2:04 am
Thanks for this post.
The interview format works well for me – makes the subject more interesting. Thanks.
September 20th, 2009
11:41 am
Truly a good video that shows how to get a better product site. Thanks, I appreciate.
September 21st, 2009
10:13 am
Bryan, what was the conversion improvement on your test? I’ve also checked the landsend.com website, but by you proposed changes weren’t done yet.
You have also mentioned that product recommendations placement on the right isn’t good, but in my blog I have posted a webinar from Omniture, where they found the best placement for product recommendation is on the right. Obviously, this must be always tested to see if it’s the case for your own site as well.
http://www.proimpact7.com/ecommerce-blog/whats-the-best-product-recommendation-placement-to-increase-your-conversions/
September 22nd, 2009
1:53 pm
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So it is true! A good windshield can simultaneously keep both your environment and wallet green
September 22nd, 2009
9:23 pm
Nice one again mate, nice one.
I have just read waiting for your cat to bark and just loved it. Keep on good work mate. I am a fan.
September 22nd, 2009
11:13 pm
Would love to hear opinions on where the product description belongs. Above the fold? OK below the fold? Thanks for everyone’s insights.
September 23rd, 2009
4:43 pm
Great information!
September 30th, 2009
11:16 pm
hmmm… can’t wait for Part 2
October 13th, 2009
4:30 am
Excellent video.
It is imformative and insightfu.
I have learnt how to get a better product site.
Thanks for the post,i really appreciate.
October 13th, 2009
9:15 am
I’ll definitely be improving my product
thanks
October 15th, 2009
1:44 pm
Great video about improve product pages for higher conversions.
One should ALWAYS focus on landing or products page to interact with visitors and increase the product sale.
Thanks for concrete information about improving product pages.
James,
Automatic Cigarette Machines
October 20th, 2009
3:27 pm
Interesting to read the comments about related products on the right working well – currently waiting on a template that does exactly that!
October 23rd, 2009
6:23 am
Many individuals develop a one, two, or three-year plan. ,
October 25th, 2009
5:46 am
[...] Source:Cross-post: How to Improve a Product Page, Part 1 Share and Enjoy: [...]
October 29th, 2009
9:28 am
nice video, we waiting for the part 2…
November 1st, 2009
10:59 am
Great post , Many seo’s prefer to develop long term strategy. If they want quick results they jump into email marketing.
November 1st, 2009
9:51 pm
Thank you so much for this post, it was very insightful!
November 4th, 2009
9:16 am
Very intersting video, thanks a lot!
November 5th, 2009
5:08 am
Video’s great and I’ll get right to optimizing my product pages.
anyone here got better conversions after optimization?
I guess so, right?
November 5th, 2009
1:02 pm
Does this article still apply to a lawyer’s services?
November 6th, 2009
1:58 pm
Thanks for this great resource.
November 10th, 2009
1:20 am
Use it daily, thanks.
November 10th, 2009
3:44 pm
Wow, great video. I am getting ready to optimize an eCommerce site next month, this will come in handy.
November 16th, 2009
5:05 am
nice tips, i just start to build eCommerce site now
November 16th, 2009
10:57 am
Thanks for the reference to useful video.
December 8th, 2009
1:08 pm
Really helpful video, I am definitely going to check out the eye tracking and review websites they mention. Also I need to improve my buy flow and make sure my “buy now” button is always above the fold. Thanks for posting.
December 21st, 2009
3:25 am
Indeed, this video is a must see!
really helpfull to improve cross selling on e-commerce websites.
That’s a great post!
December 23rd, 2009
9:15 am
I really think that websites need to improve the way that the function from a customers perspective. So often I have not bought something because they want me to jump through too many hoops in terms of registering etc.
December 26th, 2009
9:13 pm
Great video. Seeing as how I am just starting to get into product launches and such it came in really helpful at the right time. Many businesses make so many mistakes with their product pages that they lose out on a lot of revenue, and it’s a shame.
January 8th, 2010
8:35 am
I thank you for this informative article. And I thank you for this I follow your vendors. It’s verry good. I wish you continued success.
January 9th, 2010
12:38 am
I learn a lot from the video link in this article.
January 9th, 2010
11:45 am
Great video, easy to follow. Landing page is the end all be all of every marketers. It shouldn’t be treated lightly
January 15th, 2010
6:32 am
thanks for the article….it provides really good information
snowboarding guy
January 17th, 2010
12:24 pm
where is the second part ?
January 18th, 2010
1:17 pm
thanks you for the article.
I want to read second part…
January 18th, 2010
10:19 pm
Brenden,
Already have Ralph Wilson’s internet marketing course material, actually i love this video interview with our Bryan.
David
February 12th, 2010
11:53 pm
i was searching for such article, and found your site… great man.. thanks a lot
March 5th, 2010
9:14 pm
Thanks for the post, the video was very useful. I picked up a few tips for improving my site, thanks again!
March 5th, 2010
9:27 pm
Thanks for this simple tip to improve conversion rates.
April 2nd, 2010
10:58 am
I doing online business more than two year and I think the best way to improve it is make it easy to understand about your product want to sell. More information and previews images that make people can imagine it before purchase.
April 8th, 2010
6:08 am
You have also mentioned that product recommendations placement on the right isn’t good, but in my blog I have posted a webinar from Omniture, where they found the best placement for product recommendation is on the right
April 18th, 2010
4:48 am
Products pages create some of the biggest problems with enterprise level ecommerce sites. Many of these sites run on a custom ecom packages that are not easy to adapt for conversion or seo rules.
April 18th, 2010
4:51 am
There are two ways to make sure you can fix the product page: either hire a web developer to improve the software, or change software. Zen Cart is, perhaps, the best e-commerce package and I can’t think of what shop can live without it.
May 6th, 2010
3:17 pm
Unfortunately I could not go to the last eMetrics summit in San Jose.
Thanks for pointing to this video of Ralph and Bryan. When you spend so time to improve your landing pages with redesign, A/B testing etc… it is incredible what small changes can do to a bottom line.
June 11th, 2010
4:44 pm
Great video. As with all marketing it is vital to track and test all changes. There are now some great tools that will test multiple changes at once to save time and money.
June 12th, 2010
10:29 pm
great.. you are on the wilsonweb the marketing expert nice to see the videos
June 24th, 2010
6:43 am
Whether it is SEO, PPC or email marketing, pages that lead to conversion have the highest importance and no wonder conversion rate optimization is talked about so much these days……even I am working with left and right registration form variations
July 3rd, 2010
6:08 pm
Great video, it’s a pleasure to see it again, very useful tips there
July 4th, 2010
2:57 am
Nicely presented information in this post, I prefer to read this kind of stuff. The quality of content is fine and the conclusion is good. Thanks for the post.