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Redesign? Ask The Right Questions!
Seth’s blog post on “Things to ask before you redo your website” is a must read for everyone involved in online marketing. Seriously. If you haven’t seen it yet, go read it now.
What I love most about this list is the way it segregates into sub-components or elaborations on Future Now’s three questions that are the basis of Persuasion Architecture:
1) Who is coming to the site?
2) What is it they are trying to accomplish?
3) What action do we want them to take, and how do we ensure this matches up with what they are trying to accomplish? In other words, what do they need to know/feel/believe in order to confidently take that action?
Separating out Seth’s List
Here’s how I see Seth’s list falling into those categories:
1) Who is coming to the site?
- Who are we trying to please? If it’s the boss, what does she want? Is impressing a certain kind of person important? Which kind?
- Who are we trying to reach? Is it everyone? Our customers? A certain kind of prospect?
- What are the sites that this group has demonstrated they enjoy interacting with?
- Do people find the site via word of mouth? Are they looking to answer a specific question?
- Will the site need to be universally accessible? Do issues of disability or language or browser come into it?
2) What is it they are trying to accomplish?
- “If it’s the boss [that we are trying to please], what does she want?”
- “Are they looking to answer a specific question?
- Does showing up in the search engines matter? If so, for what terms? At what cost? Will we be willing to compromise any of the things above in order to achieve this goal?
3) What action do we want them to take…what do they need to know/feel/believe in order to confidently take that action?
- What is the goal of the site?
- In other words, when it’s working great, what specific outcomes will occur?
- Are we trying to close sales?
- Are we telling a story?
- Are we earning permission to follow up?
- Are we hoping that people will watch or learn?
- Do we need people to spread the word using various social media tools?
- Are we building a tribe of people who will use the site to connect with each other?
- Is there ongoing news and updates that need to be presented to people?
- Is the site part of a larger suite of places online where people can find out about us, or is this our one sign post?
- Is that information high in bandwidth or just little bits of data?
- Do we want people to call us?
- How many times a month would we like people to come by? For how long?
Operational [and larger] Questions
Yet, while Seth’s persuasive questions are covered within these three categories, there’s a pile of operational questions left over:
- How many people on your team have to be involved? At what level?
- Who needs to update this site? How often?
- How often can we afford to overhaul this site?
- How much money do we have to spend? How much time?
In other words, what will this cost us? A question that opens the door for much larger debate of, do we really need to incur this cost in the first place? What makes us think we need a redesign?
And that gets us to the question that our own Jeffrey Eisenberg tackled within his free report 7 Big Questions of Highly Effective Online Marketing. For starters he suggests that people interested in redoing their site should ask the big questions first:
- Do we need a redesign, or can we work with what we have?
- Exactly how would a redesigned site better serve our visitors?
- If the best-converting sites are often boring in their design, are we willing to design our site with that in mind? [in other words, do we have the intellectual integrity to separate out an notional "want" for a prettier/slicker website from a real business need]
- Will we incorporate a scientific testing methodology into our redesign so we can optimize user interactions based on predictions of how our different audience segments will engage with the site? [in other words, are we really serious about redesigning to improve performance? Serious enough to bake accountability into the very fabric of the redesigned site?]
And if you’re not sure if you need a redesign, perhaps it’s best to take a cold hard look at your current Website in order to:
- Isolate what isn’t working and what is
- Determine whether you need to re-conceive your site because too many elements bog down the original design
On Target as a Precursor and Follow-up to a Website Redo
While Future Now has been involved in hundreds of successful Website redesigns and renovations, Bryan and Jeffrey Eisenberg clearly saw that there were far more sites out there in need of optimization and improvement than full scale redesigns.
And far more Website owners who couldn’t answer the majority of the questions posed in Seth’s post and Jeffrey’s report.
That’s how OnTarget was born.
OnTarget allows Website owners to gain insight into what is and isn’t working with their current site, and provides them with prioritized recommendations to optimize the site, fix the leaks, etc. Think of it as an incremental redesign based on measurable results.
With OnTarget it is only when major persuasive and usability obstacles can’t be surmounted without major retooling, re-skinning, etc. that a site redesign is contemplated. And in those cases, the business owners are able to answer those critical questions posed by Seth and Jeffrey.
This often means walking away from big redesign projects. But it always means providing the client with the wisest and best use of his online resources.
[Editors Note: The author of this article is now blogging at jeffsextonwrites.com]
About the author
Jeff is a Persuasion Architect, Web copywriter, blogger, and instructor of FutureNow's Persuasive Online Copywriting workshop. Follow Jeff Sexton on twitter
More articles from Jeff Sexton
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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September 18th, 2009
12:14 pm
Having just completed a major redesign, I can certainly see the importance of Seth’s points, as well as the additional suggestions you make. A large redesign project can encompass so many facets of your business that it’s often difficult to make sure you capture them all. Is it a functional update? Look and feel change? Each type of update has its own challenges.
September 18th, 2009
12:26 pm
I am building a whole new website from the ground up on a new domain. I plan to use some of the advise I have gotten and learned along the way.
September 18th, 2009
2:02 pm
To me the primary value of Seth’s list is that it focuses on site visitors, a tough things for many site publishers to consistently wrap their brains around. The operational issues are also crucial so key decisions are driven by hard realities of resources and outcomes. Publishers (as opposed to marketers) looking at site redesign have found my article on website requirements docs (http://bit.ly/k8cGQ) helpful as well.
September 18th, 2009
2:39 pm
Hi,
that’s a really good article which well should be followed when redeigning a website. Currently I’m only some minor steps away from redesigning two websites, but I’m a little afraid to do so – I don’t know, but I think it’s normal!?
I just bookmarked your site to have a guiding hand if I start.
September 18th, 2009
4:47 pm
That’s a solid list of questions you created, Mitch. Nice job and thanks for sharing.
- Jeff
September 18th, 2009
7:17 pm
Fantastic post.
Questions posed will keep any serious online marketer busy for weeks.
Suggestion: Copy these questions down in a notebook and answer them as honestly as you can although you think you don’t have sensible answers.
Refine the answers over the coming days.
September 19th, 2009
1:52 am
This a great list, not just for a redesign but a design itself. It makes me want to redesign a couple of my sites.
September 19th, 2009
3:00 am
This has been a fantastic eye-opener to a subject that I am just learning about properly for the first time. As a business start up project, I have purposely focused on content and realise now that what is needed is optimization and improvement rather than a than full scale redesign.
Thank you so much for the starter for 10.
September 19th, 2009
9:15 am
Jozefa,
Glad you liked the post. When reorganizing, pay attention not only to how you categorize the content, but also to how you link the content together through embedded hyperlinks. Those embedded links can help tie the content together in a more conversational and associative manner than you can usually get away with when sorting content by category or hierarchy.
- Jeff
September 19th, 2009
11:37 am
Awesome post! the questions were really helpful! I am definitely going to use these advise to improve my site.
Alex,
Vom Bullenfeld German Rottweiler puppies
September 19th, 2009
8:10 pm
Great list of questions. I think that it seems like common sense but we all need it layed out. Thank you so much for sharing.
September 20th, 2009
12:24 am
#
Great list of questions. I think that it seems like common sense but we all need it layed out. Thank you so much for sharing.
http://www.methoo.com
September 20th, 2009
6:15 am
LOL, I’m busy re-doing a client’s website but after reading your post and thinking about the questions you listed… Looks like I’ll have to restart again!
Thank you for this valuable information.
Johan Roode
September 20th, 2009
4:58 pm
[...] “redesign” konusundaki yazılarıma, hem de az önce tesadüfen karşıma çıkan bir iki Seth Godin yazısına göz atacağım. Ama asıl önemli olan siz ziyaretçilerin yorumları, [...]
September 21st, 2009
10:50 am
And here is The Right Answer: Just Do Website Engineering (see here about it: http://www.gorelkin.blogspot.com/)
September 21st, 2009
12:50 pm
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September 22nd, 2009
5:48 am
[...] Source:Redesign? Ask The Right Questions! Share and Enjoy: [...]
September 22nd, 2009
2:38 pm
This is all so true but it is lack of knowledge that makes people decide to redesign their website. I have people saying that they don’t have many visitors so they think they need to redesign. They just don’t understand that a redesign might not necessarily improve their rankings, and that rankings can be improved on their old site with some SEO.
September 22nd, 2009
9:16 pm
Other questions to ask: Do you have data available to answer these questions, such as through analytics, surveys, interviews with customers and listening labs? If not, do you have the resources to obtain this information and to analyze it?
September 22nd, 2009
10:34 pm
[...] your church website? Seth Godin offers a series of questions to ask before you get started. And Future Now expands on those questions, even covering whether you even need a redesign at [...]
September 23rd, 2009
10:39 am
[...] there was Jeff Sexton’s post about asking the right Persuasion Architecture questions before redesigning, which was inspired by a Seth Godin post. Then, Jakob Nielson had some good thoughts from the [...]
September 23rd, 2009
10:54 am
[...] there was Jeff Sexton’s post about asking the right Persuasion Architecture questions before redesigning, which was inspired by a Seth Godin post. Then, Jakob Nielson had some good [...]
September 23rd, 2009
7:39 pm
عروس
September 23rd, 2009
7:39 pm
So True. As a former Web Manager I got our B2B site among the top 10 b2B sites using continuous improvement. After moving on the “next guy” continuously did nothing for 2 years and is now looking for 1 million to “redesign” the site.
I like you think Redesigns are usually not needed and recognize most of them being driven by marketers who don’t know how much easier and cheaper over the long run to make positive incremental changes.
September 24th, 2009
11:53 am
The post by rob above is a good example of people not wanting to read your shit…
September 27th, 2009
4:34 am
Hi great content mate. It is very NLP like. At last an internet marketing company that understand buying behaviour.
September 27th, 2009
2:48 pm
Surely the evaluation of every action on any website should be montiored using any analytics package-as feedback from any change you make to any marketing medium should be monitored for effectiveness. Some things may be good and some not so good-from this data you can really refine the way a site operates to its users.
October 2nd, 2009
1:21 am
I agree that your website should fit your target audience. Not only that but you should be engaging with your audience.
October 2nd, 2009
6:28 am
Very interesting article
October 5th, 2009
9:17 am
For sure, redesigning a website is an uneasy job !
I made it twice for the moment on my “<a href="http://www.tout-le-japon.com/"blog sur le Japon” and you’d better make de kind of “to-do list” in order to make everything correctly.
So, your article will help many webmaster for sure !
October 5th, 2009
9:18 am
For sure, redesigning a website is an uneasy job !
I made it twice for the moment on my “blog sur le Japon” and you’d better make de kind of “to-do list” in order to make everything correctly.
So, your article will help many webmaster for sure !
October 9th, 2009
2:59 am
Great post. All excellent points. We’ve recently redesigned our website so I totally appreciate the challenges involved. We’re open to any feedback!
October 13th, 2009
4:15 am
i like what you have posted above.
Things are changing everday.In order to be competitive,redesighing is inevitabl.
And an effective way to redesign is asking the right questions.
October 13th, 2009
9:15 am
Thanks for the list, I’ll definitely put this in to consideration when creating my sites.
October 18th, 2009
3:10 pm
I have a problem with number 2 – willing to compromise the questions from number 1 for a better ranking. Search Engines will not buy your product or services. Being on the first page of a search engine is obviously a huge benefit, but only if you are targeting the right people.
October 18th, 2009
8:33 pm
Coulee,
I fully agree with you that trading persuasion for Search Engine Rankings typically represents a bad trade-off. Posing the question isn’t advocating for the trade-off; posing the question merely forces a conscious decision about the matter.
- Jeff
October 20th, 2009
3:25 pm
Seth’s “Big Red Fez” is one of the simplest books he’s ever written, and one of the easiest to read – and yet it deals with simple fundamentals that a lot of companies still have problems with! Get with that banana!
October 20th, 2009
8:06 pm
A quite throughout outlining of things to consider when redesigning your website.
I personally think that the main factor is to correctly determine and target your niche.
October 22nd, 2009
7:04 am
But, we have Good Solar Resources. ,
October 23rd, 2009
6:09 am
There is no hidden agenda or implications to it. ,
October 25th, 2009
2:35 pm
Jeff your question list help me impress my customer.
October 27th, 2009
6:48 am
I’m glad you raise some operational questions, since it seems that most redesign discussions just concern *what* should change, and not *how* to make it happen. The “how” can be complicated for large sites in particular, so for example creating a compelling vision to get everyone on board will be important for large sites (see http://ow.ly/wyX8).
October 29th, 2009
3:23 pm
Great article. These questions are THE starting point for a good redesign. Thanks for sharing!
November 5th, 2009
1:08 pm
More expert info from the design guru himself
November 6th, 2009
12:15 pm
Thanks for the list, i will use that methıds before create a new website.
November 8th, 2009
5:08 pm
Useful lists, especially number three. -Bryan
November 9th, 2009
6:37 pm
I asked the wrong questions and paid the price!
November 14th, 2009
5:27 am
Thanks for this guide!
December 1st, 2009
6:43 am
Good one…Considering the quality and quantity of visitors is also a major point to think.
December 4th, 2009
5:41 am
Hi Jeff, thanks for the recommendation to Seth’s blog post and thanks for taking the time to put this extremely useful article together. Much appreciated.
December 6th, 2009
10:01 am
This a great list, not just for a redesign but a design itself. It makes me want to redesign a couple of my sites.
December 11th, 2009
1:03 pm
Thanks for this interesting article !
December 11th, 2009
1:05 pm
Thank you for the list
December 19th, 2009
3:30 am
Rite question for power knowledge and wrong ans is the creativity
December 19th, 2009
3:36 am
Thanks for the attractive info how to redesign,,
December 28th, 2009
4:10 pm
Love the info. I have several websites in French myself and I will use it when redoing them.
December 30th, 2009
7:16 am
Just done a complete redesign
December 30th, 2009
7:17 am
Looking to implement ideas in my new website. Thanks.
January 1st, 2010
7:40 am
Thanks for the info
January 2nd, 2010
7:55 pm
Great info. Just testing it
January 2nd, 2010
7:56 pm
Thanks for putting thsi useful information together. I really appreciate it. Thanks
January 8th, 2010
8:41 am
Thanks, very informative! I just searched for such information.
January 13th, 2010
12:08 pm
Well, redesigning is just really a choice to think and take..
January 15th, 2010
6:09 am
now this what i call a complete guide to solve your queries…the information provided is superior thanks,it would prove helpful to all
snowboarding guy
January 15th, 2010
3:44 pm
The above three question are no doubt very important in order to redesign a website but methinks the most important thing from the above three is what others means people need to see in your website. If this factor is accomplished then the other two can get automatically.
January 17th, 2010
12:15 pm
Thanks , the questions made me think how to impove my webpages!
January 21st, 2010
1:56 pm
Great information, we used the information to totally redesign our Free Ads and Free Classified site, now we have 100% more page loads and 25 % more new users.
Free Ads
January 22nd, 2010
12:35 am
Thanks for positing this info. I will really looking this info
January 27th, 2010
1:54 am
I think social books is the one of the major things that people are re-desing theri sites
they want to add those feature in their sites which changes their site look and fields
January 28th, 2010
1:41 pm
this isn’t any groundbreaking information but the way it’s organized makes it very easy to follow and implement. no excuses to not take action today!
January 30th, 2010
3:27 am
Great list of questions. I think that it seems like common sense but we all need it layed out. Thank you so much for sharing.
January 30th, 2010
4:20 am
Good questions to ask, will take them on board, and use them in my clients door handles website. Cheers
February 1st, 2010
3:17 am
Great read Jeff! Another good tip is to use the new meta tag for canon. Matt Cutts wrote about it in his blog last month.
February 1st, 2010
7:11 am
Great post, i like some of the ideas given by you and commentators mentioned, let me think whether they suit me or not.
February 4th, 2010
12:33 am
Thank you for the post. It really have a professional advices
February 4th, 2010
8:59 am
That’s a solid list of questions you created, Mitch. Nice job and thanks for sharing.
February 16th, 2010
12:26 am
The way you have laid out the plan and the check list of questions you need to ask yourself before a redesign is fantastic
February 16th, 2010
1:50 am
yes That’s a solid list of questions you created, Match. fine job and thanks for sharing.
February 16th, 2010
1:53 am
profesional advices and very much realistic
February 16th, 2010
1:58 am
Much more exciting proffessinal disscussion. and we act upon .
February 17th, 2010
7:46 am
That you convey the above are basic things very often we forget as a webmaster. Thank you for reminding me again about this.
February 18th, 2010
4:55 am
Great post, I will be taking some of this into account on future projects.
February 18th, 2010
10:31 am
yes well that we need to know the target visitors before making a website. there are a variety of market segmentation in the internet world and we should be more specific in determining the target so it can be a maximum.
February 22nd, 2010
3:36 pm
Absolutely mint!!!
February 25th, 2010
11:10 am
Thanks for your post it contains useful information for me.
February 26th, 2010
12:08 pm
I wish Jeff would blog in this site again. I missed him! His redesigning ideas were always the best.
February 28th, 2010
5:50 am
Great points. I’m considering on redesigning my site to placing the actual photos of what I’m selling instead of just texts, and see how this will affect my traffic.
February 28th, 2010
3:47 pm
1. Determine which specific questions you really want answers to.
2. Determine who, specifically, you want to get feedback from. (Hint: you want to help the “vulnerable” people make a commitment to your service or product.) Write a description of this person is.
3. Solicit feedback from people who match your potential consumer for this specific offering. You will end up with several different kinds of people that you solicit feedback from for various initiatives.
4. Don’t be distracted by the loudest feedback. Be sure to look for answers from the most vulnerable, and those most likely to buy/consume/download or use your services and products.
March 2nd, 2010
5:49 pm
I agree that your website should be designed for conversion towards your target audience. Not only that but you should be engaging with your audience to stay on the page longer than 30 sec.
March 5th, 2010
2:03 pm
I agree with you idea that design should help target your visitors thanks
March 12th, 2010
9:37 am
Interesting – I have never really thought about the design of a website in this way before. I suppose the main thing to accomplish is ease of navigation and a simple, pleasing to the eye layout.
March 12th, 2010
8:09 pm
@Animals that is exactly right. Design is everything!
March 12th, 2010
8:10 pm
Solid post Jeff. K-I-S-S and don’t give them more than what they are asking for. Don’t use ten words when three will do, and make sure you are conscious of your clients time. Everybody is busy busy, put yourself in their shoes for a change.
March 12th, 2010
8:11 pm
@ Israel hotels
A picture says a thousand words!
March 16th, 2010
8:25 am
I think point no 3 is the most important thing: What action do we want them to take. Offcourse you want to monetize your site, hence conversion rate optimization is playing the role here
March 18th, 2010
2:42 am
The biggest point that should be kept into consideration while redesigning your website is “What kind of users will be visiting your website?”
March 18th, 2010
5:08 am
Hello Jeff, we last spoke back in September 09 and I took your recommendations about embedding links into my website to create a link to content and it has been fantastic!
I regularly get great comments about my OFQT.com website and am even being asked to design other people’s websites (not bad for a non-technie).
Now, I am using your ideas and this blog’s comments to design a new website for me to sell my audio learning packages, fingers crossed this will also be a success.
March 19th, 2010
7:51 pm
hello i saw this blog / web its preaty amazing and nice article many thanks
March 29th, 2010
12:33 pm
Seth is right. Those questions he have are really must to ask before doing a redesign.
April 2nd, 2010
10:49 am
When you publish a website to any community that you already think about your purpose. Of course everyone always using website for their purpose and re-design it’s important step to make it friendly with visitor.
April 3rd, 2010
10:26 am
IT will be hard to redesign….
April 4th, 2010
7:24 pm
Thanks for great post
April 4th, 2010
7:39 pm
nice info .. thanks for this article
April 6th, 2010
12:42 pm
The operational issues are also crucial so key decisions are driven by hard realities of resources and outcomes.
April 18th, 2010
8:00 pm
Definitely, wonderful web site you got here. I think something might be wrong your web site although as every post appears to have precisely the same name.
April 21st, 2010
1:46 am
I like everything is simple, just redesign if it make your site more simple with your users.
April 21st, 2010
5:31 am
Redesign website every year to make your visitors not bored is better.
April 23rd, 2010
12:13 pm
Could you possibly show me how I can find several of your older posts? There’s a whole lot here that i’m finding real intriguing.
April 25th, 2010
12:58 pm
Very well said. I just realized that there are more questions I need to answer before going to re design my site. Some of your question was already on my list and some were really helpful and informative. Thanks a lot.
April 27th, 2010
4:44 am
I think the first step is very important, define your visitors, will help you know how to redesign your themes.
April 27th, 2010
1:56 pm
I agree that your website should be designed for conversion towards your target audience. Not only that but you should be engaging with your audience to stay on the page longer than 30 sec.
April 29th, 2010
11:49 am
The redo process is a very research-intensive procedure and IMHO should be done after some surveying your list subscribers.
Reza
May 6th, 2010
2:40 pm
We recently completed the redesign of our main website. That was an experience!
I laugh when I saw:
““If it’s the boss [that we are trying to please], what does she want?”” on the list above…
We tried to please the boss but how can we do it when he does not even know what he want!
So good article Jeff and Seth’s stuff is also always Gold IMO.
Mark
May 6th, 2010
3:33 pm
Number 1 question is very important. “Who is coming to the site?” It’s primary concern knowing your visitors will give you more ideas on what to improve and what to write.
May 8th, 2010
3:03 am
“Who are we trying to reach? Is it everyone? Our customers? A certain kind of prospect?”
Bingo Seth! If you don’t know the needs of your target audience, then you’re off to a miserable start. Yoo need to understand the market and then build to accommodate it. Build and they will come is rubbish. Trying to please yourself with the re-design is totally misguided…on and on it goes.
May 11th, 2010
5:19 am
Exactly on my thoughts! Not knowing your target visitors before designing a website might not be such a great thing.
Interesting reading.
May 14th, 2010
6:43 pm
Thanks!! I think these steps will really help me while designing a website. They are more informative and i hope i can utilize these steps to offer better services to my customers.
May 17th, 2010
3:51 am
Perhaps it’s better sometimes to create a new site than to rebuild the existing. It’s much easier, I think.
May 18th, 2010
10:37 pm
I think the first step is very important, define your visitors, will help you know how to redesign your themes.
May 19th, 2010
8:53 am
I agree with this one… Some things may be good and some not so good-from this data you can really refine the way a site operates to its users.
May 19th, 2010
12:25 pm
you really helped me, I enjoyed the articles you linked to as much as your article. thanks for your effort and please keep writing articles like these.
May 27th, 2010
10:04 am
I think too, that you have to keep care of redesign a website/blog, because the old design ist already in the thoughts of your visitors.
May 27th, 2010
2:39 pm
I agree with this post, the website’s interface is the most important, you must redesign it every year.
Thanks.
May 27th, 2010
5:18 pm
Yes, its important to redesign the website. But not too often!
I think its nice for the visitors to see a new and beautiful design. Their interest in the website will increase because of that.
May 28th, 2010
10:45 am
With my own experience I can say, that redesigning a website makes sense. For example it’s always nice to see when Google changes the design of their logo.
May 28th, 2010
2:12 pm
Yeah, I think the first step is very important, define your visitors, will help you know how to redesign your themes
May 29th, 2010
1:10 pm
Thanks for this useful tipps.
My website is online since one year and I think i redesign it now. Maybe I’ll get good reactions from my users
May 29th, 2010
4:02 pm
It is my great pleasure to visit your website and to enjoy your excellent post here. I like them very much. I can feel that you paid much attention to those articles, as all of them make sense and are very useful. Thanks so much for sharing.
June 3rd, 2010
6:22 am
Hmm, redesigning is just really a choice for some sites on a monthly basis
June 3rd, 2010
6:56 am
Well, after I have recently re-designed my site (outsoursing) I can now evaluate the work done…
June 7th, 2010
3:14 pm
Great Post. It helps me for my website. I think I will redesign it now
June 10th, 2010
8:43 am
Thanks for this great tipps. Very nice Post from you and Seth! I’m not a webdesigner so I always have to pay for one to redesign my website and that’s expensive, but it has to be done.
June 12th, 2010
6:21 am
I just redesign my website and got more visitors!
June 12th, 2010
10:30 pm
Separating who’s coming to the website is best reference to redesign the website..
June 14th, 2010
8:04 pm
Couldn’t agree with you more on that one, brother man.
June 19th, 2010
11:01 am
Definitely have to ask “who is coming to the site”. That’s number one without a doubt
June 25th, 2010
3:35 pm
I have no idea how I should redesign my site but you have some good tips for me. Thank you.
June 26th, 2010
7:44 am
Project planning from the start is also quite important too, because that makes us think logically and ask even more important questions that we might have missed! Analytic’s and trends of sites are important to gauge traffic too! and the most important is make your site SEO aware.
June 26th, 2010
3:03 pm
hello i saw this blog its pretty amazing and nice article many thanks
July 3rd, 2010
5:59 pm
This is really food for thought. I think many people only consider the aesthetic perspective when designing or redesigning their sites but considering these things would be much more profitable.
July 6th, 2010
3:41 pm
Thanks for this great tipps. Very nice Post from you and Seth! I’m not a webdesigner so I always have to pay for one to redesign my website and that’s expensive, but it has to be done.
July 7th, 2010
11:53 pm
Really helpful, makes me rethink some of the things I’ve done in the past and can help me better in the future. This also helps me with my own websites too, cause I can ask myself these questions just as easily as I can ask a client, sometimes I’m so busy asking myself “What will everyone else like?” and not enough time asking “What do I want to come out of this?” Great post.
July 21st, 2010
1:31 pm
Hi great content mate. It is very NLP like. At last an internet marketing company that understand buying behaviour.
July 22nd, 2010
6:40 am
This is really food for thought. I think many people only consider the aesthetic perspective when designing or redesigning their sites but considering these things would be much more profitable.
July 24th, 2010
12:43 pm
I think that #2 is one of the most important ones to ask. Knowing what it is that your visitors are looking for can make or break an online business.
July 30th, 2010
9:21 am
This is an excellent post. With design / redesigns always best to focus everything around 2 things – Users and SEO.
By keeping everything highly user orientated and SEO friendly you will always build killer sites.
August 16th, 2010
4:55 pm
After being involved in the web for 1 year, i now believe i know where my site falls down and the changes that need to be made to give my potential customers all they need and more.
My site is screaming out for a re-design to make it more slick and streamlined but i am choosing a different path to eventually end up at the same place.
To re-design will be a massive undertaking and one that will take place in the course of time as the lessons learned from my site and the feedback i get from speaking to every single one of my customers will be implemented. But before this happens, i am undertaking the construction of a second site that retails a similar type of door, but will have the inner workings that site no1 has to have to make it more succesfull than it allready is. Is this a good idea or should i concentrate all my products and design changes to one site?
August 21st, 2010
11:34 am
When redesigning a website, does the in-links will be affected? Will it make a difference in the keyword rankings?
August 25th, 2010
3:42 am
Things to ask before you redesign your website = requirements analysis.
I think your article breaks down this university-textbook-babble (I just made that up btw!) into a very simple list / process of how to go about defining and analyzing the objectives and goals of the user. Once you have nutted this out, then you have a solid platform upon which to base your redesign.