GrokDotCom is our slightly irreverent free bi-weekly Online Conversion Rate newsletter. Written from a “Martian perspective,” it covers topics including web design, sales, marketing, copywriting, usability, SEO, relationship marketing and consumer psychology, and much more. You can also check out some of our other favorite resources.
An illustrated tale of the concept of AIDAs.
Magic happens when you understand how your needs and your visitors’ needs can work together.
Just when your visitors are about to click, let them know what to expect.
Lip service to your customers’ interests will not help you achieve your potential.
Don’t lose the visitors who make it to your shopping cart over a technological glitch.
Good Persuasive Architecture merges the buying process with the selling process.
The most basic way to understand how changes to your Web site affect your conversion rates.
Is it in your best interest to worry about making your shopping cart “conversion-friendly” right now?
Don’t let consumer-sensitive browsing features undo your conversion process.
Tactics for removing the obstacles from your shopping cart experience.
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