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Posts by Anthony Garcia

FutureNow Post
Thursday, Aug. 28, 2008 at 8:00 pm

Threadless left me Shirtless

August 28th, 2008

threadlessdropdown.jpgIt had all the makings of powerful viral campaign.

It started as a Tweet:

Who wants a FREE $50 gift code? Here it is: TLTW7897 First come, first serve – and all tees are ON SALE FOR $12!!

Bryan Eisenberg (@TheGrok) caught it among the noise that is twitter traffic, then predictably, he forwarded it to me and the rest of the staff. 50$ bucks off t-shirts at, very cool.

So like any wearer of T-shirts I followed the link and was…

...continue to read "Threadless left me Shirtless"

FutureNow Article
Monday, Feb. 11, 2008

Screencast: How the Super Bowl Ads FUMBLED Online

February 11th, 2008

no stain. no gain.This year’s Super Bowl ads once again found us scratching our heads. If you’re going to spend $2.7 million for 30 seconds of air time in order to send people to a website, why not sell them your product once they get there?

In this screencast, we’re going to show you how two brands — Tide to Go and Under Armour — continue to miss out on converting browsers into buyers, even after the post-game traffic surge is over. Depending on…

...continue to read "Screencast: How the Super Bowl Ads FUMBLED Online"

FutureNow Post
Wednesday, Jan. 9, 2008 at 6:00 pm

Comparing Personal Brands: Bill Gates vs. Steve Jobs

January 9th, 2008

Well earlier this week Bill Gates said goodbye to his daily grind at Microsoft. He also gave his last speech at CES.

In case you missed his farewell tribute, enjoy…

But will Gates actually stop making headlines? Probably not so much.

Gates still retains his title as one of the richest dudes in the world and, of course, he will now focus on making the world a better place. It’s enough for even the biggest Mac fanboy to have a few warm fuzzies…

...continue to read "Comparing Personal Brands: Bill Gates vs. Steve Jobs"

FutureNow Post
Friday, Dec. 7, 2007 at 6:00 pm

Screencast: Making Online Gift Shopping Easier

December 7th, 2007

from Etsy.comAlthough the idea of shopping for gifts online sounds easy, too many e-commerce sites make it more difficult than it should be. Sure, you could buy a gift card for everyone on your list, but what does a piece of plastic really say about how you feel? What ends up happening when customers give these unoriginal “gifts” is that they end up sending friends and family back to the same websites that didn’t inspire them to buy something cool in the…

...continue to read "Screencast: Making Online Gift Shopping Easier"

FutureNow Post
Friday, Sep. 28, 2007 at 10:38 am

Screencast Smackdown: Wii vs. Xbox 360

September 28th, 2007

When you have as many kids as I do, video games are a necessary part of life.

xbox_vs_wii.jpgMy family’s been hobbling around on the original Xbox for a few years now, and I’ve decided a game console upgrade is long overdue. If I were more patient, I suppose I could wait until Christmas — but patience is overrated. I supposed the release of Halo 3 has me chomping at the bit. (At least I’m not the only one. Check out how Halo…

...continue to read "Screencast Smackdown: Wii vs. Xbox 360"

FutureNow Article
Thursday, Sep. 20, 2007

Decoding Personality: Why We Compete, Reward & Buy

September 20th, 2007
FutureNow Post
Thursday, Sep. 13, 2007 at 10:19 am

In Whose Hands are You Placing Your Advertising?

September 13th, 2007

Are they worrying about your results, or are they busy doing something else?

...continue to read "In Whose Hands are You Placing Your Advertising?"

FutureNow Post
Friday, Sep. 7, 2007 at 11:11 am

Screencast: Shopping for Auto Insurance Online

September 7th, 2007

For this edition of Screencast, we decided to focus on something close to my heart: auto insurance. My teenage daughter is about to be driving for the first time, and I want to know what I’m getting myself into financially. I’d also like to see a bit of information specifically about insuring teenage drivers. I’m sure you parents out there can empathize.

All too often, companies get so hung up on optimizing their sites to convert late-stage, ready-to-buy customers that they…

...continue to read "Screencast: Shopping for Auto Insurance Online"

FutureNow Post
Friday, Aug. 17, 2007 at 9:27 am

Screencast: Conversion-boosting Basics for

August 17th, 2007

For this week’s screencast, we’ve focused on improving the basics for There’s a lot to cover, so let’s get to it…

(For those reading this in RSS, click here for the video.)

Does your website stink? If so, you may want to read this. In the meantime, we hope to hear more suggestions from Grok readers for websites to review. We hope to hear some creative suggestions, and we’ll try to make sure there’s something everyone can learn.

...continue to read "Screencast: Conversion-boosting Basics for"

FutureNow Post
Friday, Aug. 3, 2007 at 10:08 am

Screencast: WebAnalysts Conversion Challenge — Part 1

August 3rd, 2007

Here at Future Now, we love a bit of competition, especially when it involves sharing conversion-boosting tips with our readers. So, when Lars Johansson over at challenged us to review a few sites of his choosing, we couldn’t resist. (Here’s what the competition‘s up to ;) )

For Part 1 (of 3), Lars had us take a look at, a high-end glassware site with some conversion and persuasion-related stumbling blocks that prevent customers from quickly getting the information they need. Orrefors…

...continue to read "Screencast: WebAnalysts Conversion Challenge — Part 1"

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