Anyone with kids knows the routine when you impart your wonderful child with a bit of wisdom.
“Son, do you want to get hurt?” “No, Daddy” “Then please don’t jump on the bed!” “Ok, Daddy”
Then, about 8 minutes later, comes that ear shattering scream. Your son is curled up on the floor, clutching…
Your company makes mistakes.
Your company’s mistakes affect your customers.
What do you do about those mistakes? Do you puff your chest and act like nothing is wrong?
Do you try to ‘spin’ your way out of it.
Stop wasting your time, you are only digging yourself a grave in the graveyard of irrelevant companies and poorly perceived brands.
Instead, try being transparent.
Our friends over at Bazaarvoice have a great post about the recent JetBlue snafu.
The jetBlue situation illustrates the fundamental…
Let me give you two examples…
Ok, example two is clearly the superior page for several reasons. But here is my question:
What if example one did nothing else but add the high quality customer reviews (yes even the negative ones) found on example two?
Do you think they would sell more shoes?
And now the most important question: Do you think I would look cute in those shoes?…
All politics aside, observing the 2008 US Presidential election from a marketing perspective alone will be quite fascinating.
How effective will the candidates be at using the the web and all it’s mojo? techPresident is a blog set up to do just that, check out this post about how the current candidates are utilizing (or not) Google Pay Per Click (PPC).
It’s time all candidates recognize the power of search to drive highly-targeted traffic to their fledgling websites. Get cracking, everyone! We’re watching.
Have you ever soaked in Songs in the Key of Life sitting smack dab in front of two delicious $5000 studio speakers?
Ever since that experience, whenever I listen to Stevie Wonder on any other set of speakers, my ears are bombarded with mush; like the difference between a crispy HDTV and a fuzzy old time TV. The only thing that comes close is listening to Mr. Wonder on a pristine set of headphones.
For two years I have endured those horrible white…
From Dow Jones MarketWatch…
Keyword inflation, low conversion rates sending merchants elsewhere
SAN FRANCISCO (MarketWatch) — A growing number of online advertisers are bidding a partial goodbye to Google Inc.
Frustrated by the soaring price of Internet-search advertising and diminishing returns from the ads they buy, mid-sized advertisers say they plan to reduce how much business they do with Google this year — in some cases, significantly.
Last year, for example, eBags.com co-founder Peter Cobb spent between $5 million and $8 million to peddle…
Yet another fine interview with Bryan Eisenberg…
In our Total Picture Radio interview, Bryan Eisenberg, co-founder of Future Now, explains why most online marketing fails to convert traffic to customers, and how companies can use "Persuasion Architecture" to begin achieving success. We discuss how individuals can best use blogs to build their "personal brand" on the Internet.
Hear the whole interview from totalpicture.com.
One of our favorite software companies, Techsmith, just launched a fantastic new product called Uservue. Uservue allows you to conduct usability testing via the web, thus removing geographical limitations.
We decided to draft up a basic profile of a typical user and click through the site and see what kind of experience this profile would have. This is a very simplistic execution of what we do when we assemble a "PSA" for one of our clients.
Watch the video. (5 min. 29 sec. …
The Web page was pronounced dead on October 9, 2006, after a long bought with chronic irrelevance. A large group of marketers attempted CPR and other heroic resuscitation techniques. Witnesses present at the scene told reporters that despite a few minutes of chaos, the Web page’s last moments were largely serene and peaceful.
"She was a quiet and powerful beast, and she died doing what she loved," states one observer.
"While Web 2.0 technologies and persuasive scenarios were certainly contributing factors, we…
You’ve seen Cesar Millan, the infamous ‘dog psychology’ dude. Cesar works miracles with unruly canines in 24 short minutes on the National Geographic Channel show "The Dog Whisperer".
Now meet Bryan and Jeffrey Eisenberg, the Cat Whisperers.
The authors of "Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing" have set forth an intriguing set of principles which they call Persuasion Architecture. The formula is not for the faint-hearted — it involves hard work to navigate a…