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Posts by Anthony Garcia

FutureNow Post
Thursday, Mar. 22, 2007 at 9:07 am

Thick Heads, PPC, B2B Demand Generation, and Converting Visitors

March 22nd, 2007

jumping on the bedI have four kids that range in age from 4- to- 13. I must confess, sometimes being a marketing consultant feels too much like my nagging daddy role.

Anyone with kids knows the routine when you impart your wonderful child with a bit of wisdom.

“Son, do you want to get hurt?” “No, Daddy” “Then please don’t jump on the bed!” “Ok, Daddy”

Simple, right?

Then, about 8 minutes later, comes that ear shattering scream. Your son is curled up on the floor, clutching…

...continue to read "Thick Heads, PPC, B2B Demand Generation, and Converting Visitors"

FutureNow Post
Friday, Mar. 16, 2007 at 3:53 am

How Transparent is Your Business?

March 16th, 2007

transparentYour company is not perfect.

Your company makes mistakes.

Your company’s mistakes affect your customers.

What do you do about those mistakes? Do you puff your chest and act like nothing is wrong?

Do you try to ‘spin’ your way out of it.

Stop wasting your time, you are only digging yourself a grave in the graveyard of irrelevant companies and poorly perceived brands.

Instead, try being transparent.

Our friends over at Bazaarvoice have a great post about the recent JetBlue snafu.

The jetBlue situation illustrates the fundamental…

...continue to read "How Transparent is Your Business?"

FutureNow Post
Thursday, Feb. 22, 2007 at 4:34 am

Do Customer Reviews and Ratings Impact Conversion Rate?

February 22nd, 2007

shaq.jpgLet me give you two examples…

Example one

Example two

Ok, example two is clearly the superior page for several reasons. But here is my question:

What if example one did nothing else but add the high quality customer reviews (yes even the negative ones) found on example two?

Do you think they would sell more shoes?

Not sure? Our friends at Bazaarvoice have more insight.

And now the most important question: Do you think I would look cute in those shoes?

...continue to read "Do Customer Reviews and Ratings Impact Conversion Rate?"

FutureNow Post
Wednesday, Feb. 14, 2007 at 4:00 pm

Search Engine Marketing and the 2008 Election

February 14th, 2007

All politics aside, observing the 2008 US Presidential election from a marketing perspective alone will be quite fascinating.

How effective will the candidates be at using the the web and all it’s mojo? techPresident is a blog set up to do just that, check out this post about how the current candidates are utilizing (or not) Google Pay Per Click (PPC).

It’s time all candidates recognize the power of search to drive highly-targeted traffic to their fledgling websites. Get cracking, everyone! We’re watching.

We’ll be…

...continue to read "Search Engine Marketing and the 2008 Election"

FutureNow Post
Monday, Feb. 12, 2007 at 11:28 am

Poor Conversions? Discover Great Products Descriptions

February 12th, 2007

EarbudsHave you ever soaked in Songs in the Key of Life sitting smack dab in front of two delicious $5000 studio speakers?

Ever since that experience, whenever I listen to Stevie Wonder on any other set of speakers, my ears are bombarded with mush; like the difference between a crispy HDTV and a fuzzy old time TV. The only thing that comes close is listening to Mr. Wonder on a pristine set of headphones.

For two years I have endured those horrible white…

...continue to read "Poor Conversions? Discover Great Products Descriptions"

FutureNow Post
Monday, Jan. 8, 2007 at 6:44 pm

Some Google Advertisers Cutting Spending

January 8th, 2007

From Dow Jones MarketWatch…

Keyword inflation, low conversion rates sending merchants elsewhere

SAN FRANCISCO (MarketWatch) — A growing number of online advertisers are bidding a partial goodbye to Google Inc.

Frustrated by the soaring price of Internet-search advertising and diminishing returns from the ads they buy, mid-sized advertisers say they plan to reduce how much business they do with Google this year — in some cases, significantly.

Last year, for example, co-founder Peter Cobb spent between $5 million and $8 million to peddle…

...continue to read "Some Google Advertisers Cutting Spending"

FutureNow Post
Friday, Oct. 20, 2006 at 2:06 am

Bryan Eisenberg on Blogs, Brands, and Persuasion Architecture

October 20th, 2006

Yet another fine interview with Bryan Eisenberg…

In our Total Picture Radio interview, Bryan Eisenberg, co-founder of Future Now, explains why most online marketing fails to convert traffic to customers, and how companies can use "Persuasion Architecture" to begin achieving success. We discuss how individuals can best use blogs to build their "personal brand" on the Internet. 

Hear the whole interview from 

...continue to read "Bryan Eisenberg on Blogs, Brands, and Persuasion Architecture"

FutureNow Post
Friday, Oct. 13, 2006 at 6:15 pm

Persuasive Scenario Analysis

October 13th, 2006

UvscreenshotOne of our favorite software companies, Techsmith, just launched a fantastic new product called Uservue. Uservue allows you to conduct usability testing via the web, thus removing geographical limitations.

We decided to draft up a basic profile of a typical user and click through the site and see what kind of experience this profile would have. This is a very simplistic execution of what we do when we assemble a "PSA" for one of our clients. 

Watch the video.  (5 min. 29 sec. …

...continue to read "Persuasive Scenario Analysis"

FutureNow Post
Friday, Oct. 13, 2006 at 10:31 am

The Death of the Web Page

October 13th, 2006

Ripwebpage_2The Web page was pronounced dead on October 9, 2006, after a long bought with chronic irrelevance. A large group of marketers attempted CPR and other heroic resuscitation techniques. Witnesses present at the scene told reporters that despite a few minutes of chaos, the Web page’s last moments were largely serene and peaceful.

"She was a quiet and powerful beast, and she died doing what she loved," states one observer.

"While Web 2.0 technologies and persuasive scenarios were certainly contributing factors, we…

...continue to read "The Death of the Web Page"

FutureNow Post
Thursday, Oct. 12, 2006 at 1:06 am

The Cat Whisperers

October 12th, 2006


You’ve seen Cesar Millan, the infamous ‘dog psychology’ dude.  Cesar works miracles with unruly canines in 24 short minutes on the National Geographic Channel show "The Dog Whisperer". 

Now meet Bryan and Jeffrey Eisenberg, the Cat Whisperers.

The authors of "Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing" have set forth an intriguing set of principles which they call Persuasion Architecture. The formula is not for the faint-hearted — it involves hard work to navigate a…

...continue to read "The Cat Whisperers"

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