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Posts by Anthony Garcia

FutureNow Post
Wednesday, Oct. 11, 2006 at 1:41 pm

Utterings of the Truly Desperate

October 11th, 2006

Insideadnaus_1From USA Today "Product Placement – You Can’t Escape It"….

"Marketers are saying, ‘We must be more innovative — to zig when others zag,’ " says Richard Notarianni, executive creative director of media at ad firm Euro RSCG.

"The industry is desperate to find clever ways to reach people, whether or not it has any legitimate value. … When someone says, ‘Let’s put advertising in bathroom stalls,’ another says ‘That’s great. It’s a captive audience.’ "


No space is too odd. US…

...continue to read "Utterings of the Truly Desperate"

FutureNow Post
Tuesday, Oct. 10, 2006 at 4:44 pm

Cheap Cheap Cheap

October 10th, 2006

There is a great reason why we don’t take on discount merchandisers for clients. Most of them have broken business models. It really is much harder to be cheaper.

...continue to read "Cheap Cheap Cheap"

FutureNow Post
Tuesday, Oct. 10, 2006 at 10:25 am

Step right up! We can guess your Conversion Rate

October 10th, 2006

The Annual Summit is now underway.

Bryan Eisenberg will be presenting “Waiting for your Cat to Bark” on Thursday at 3:15. He will also be at the BazaarVoice booth Thursday at 1pm and again 4:15 signing books and kissing babies.

The folks over at BazaarVoice will be guessing conversion rates at their booth, if they can’t guess yours, you get a prize.

Maybe they will get Bryan to get in on the guessing as well. But don’t count on getting a…

...continue to read "Step right up! We can guess your Conversion Rate"

FutureNow Post
Wednesday, Oct. 4, 2006 at 12:47 pm

Marketers ‘in the drivers seat’ according to Scott Brinker

October 4th, 2006

Brinker100206_2Every once in a while you read something that makes you stop, scratch your head, scrunch up your forehead and wonder violently about the state of the internet, the country, the delicate balance of the ecosystm, and even the universe.  You wonder if  precicious gifts like life, profit, hope and common sense can stand up to the crap storm of human mental defeciencies.

No no no,  I wasn’t watching Al Gore’s new movie or reading about the war or Mid East…

...continue to read "Marketers ‘in the drivers seat’ according to Scott Brinker"

FutureNow Post
Tuesday, Oct. 3, 2006 at 10:12 pm

The Future of Consumer Research

October 3rd, 2006

No sooner than Jeffrey Eisenberg posts his rant about the state of consumer surveys do we get another authorative glimpse into the future of research from our brilliant strategic partner Michele Miller.  Check out what she writes over at Inc.

Companies like Yahoo (NASDAQ:YHOO), Pepsi (NYSE:PBG), and Best Buy (NYSE:BBY)  now realize the methods they used to mine  for information in the past were often unproductive and inefficient. The pressure-cooker atmosphere of a group of strangers in an unfamiliar setting, combined with…

...continue to read "The Future of Consumer Research"

FutureNow Post
Monday, Oct. 2, 2006 at 12:53 pm

Secret Ingredient for a More Persuasive Website

October 2nd, 2006

While this secret ingredient is not a requirement for a good website, it certainly doesn’t hurt. We are always on the lookout for it when we consider taking on a new client. This ingredient brings focus, energy and authenticity to marketing efforts and customer communications. It is infectious. Sometimes it is subtle, other times it is in your face. Most visitors can sense its presence, but few can articulate what they are sensing.

This ingredient cannot be bought.  It cannot be…

...continue to read "Secret Ingredient for a More Persuasive Website"

FutureNow Post
Friday, Sep. 29, 2006 at 4:07 pm

Internet Killed the Radio Star?

September 29th, 2006

Antique_radios_25Contrary to popular belief radio is not dying. It is, however, changing drastically.  What we are witnessing is the medium of ‘audio broadcasting’ being molded and morphed at the hands of a populice in more control of their choices.

Radio isn’t radio anymore, it is now ‘terrestrial’ radio and it sharing more of it’s audience (and revenue) with it’s offsping; internet radio, podcasting, and satellite radio. 

Even as the populice is having influence on the radio universe many broadcasting sites remain…

...continue to read "Internet Killed the Radio Star?"

FutureNow Post
Thursday, Sep. 28, 2006 at 8:24 pm

Paid Search Vs. Organic, which converts better?

September 28th, 2006

According to a recent article over at Internet Retailer paid search has a slight advantage.  But before you start increasing your paid search budget, our CTO(Chief Thinking Officer) John Quarto-vonTivadar chimes in with his questions about these numbers and their implications…

Imagine that, if you will: given the tremendous amounts of money spent on paid search (huge! And costs are actually going up!), all it manages to do is achieve a Scrooge-ish +9% bump over organic search. On a dollar-for-dollar basis, you…

...continue to read "Paid Search Vs. Organic, which converts better?"

FutureNow Post
Thursday, Sep. 14, 2006 at 3:29 pm

Creating A Customer Experience – The Online Advantage

September 14th, 2006

Househomebaseball2mmmI just ran across this article at USA Today.

Retailers know how you’ll approach a store, where you’ll hesitate, how to affect your mood, how to pique your desires, how to play to your aspirations. Everything in a store, from lighting to floor color to music to how goods are displayed, is meant in some way to get you to not just shop, but spend.

"It’s like a Broadway musical," says Deborah Mitchell, a marketing expert at the University of Wisconsin. "Nothing was…

...continue to read "Creating A Customer Experience – The Online Advantage"

FutureNow Post
Wednesday, Sep. 13, 2006 at 11:48 am

Bryan Eisenberg on the Twist Image Podcast

September 13th, 2006


Our very own warm, fuzzy, and lovable Bryan Eisenberg was recently interviewed on the Twist Image Podcast – Six Pixels of Separation Mitch Joel interviews Bryan about the book, and Bryan shares some recent insights on current events as well as today’s morphing marketing biosphere. The interview is 35 minutes of savory goodness in MP3 format. Find it here.

...continue to read "Bryan Eisenberg on the Twist Image Podcast"

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