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Posts by Brendan Regan

FutureNow Post
Tuesday, May. 11, 2010 at 7:55 am

Conversion Conference: The Training Wheels Are Off

May 11th, 2010

conversion_conf_logo_vert_156x55Some Grok readers have been asking for a “wrap-up” post about the first ever Conversion Conference.  I won’t attempt any sort of journalistic ‘coverage’ of the session contents, since I was at our booth most of the time and only made it to a few presentations.

Instead, I’ll give a few impressions about the conference in general and what I think it might mean for our emerging industry, and for businesses who are thinking about Optimization in the near future.

Before…

...continue to read "Conversion Conference: The Training Wheels Are Off"

FutureNow Post
Friday, Apr. 30, 2010 at 9:15 am

Five Tips to Avoid the Forever-Test

April 30th, 2010

I have a recurring nightmare: I wake up in the middle of the night, in a cold sweat, because I was having the nightmare about…

“The Forever Test”!

What’s the Forever Test, you ask?  It’s when you set up a test in Google Website Optimizer, or some other testing platform, and for any combination of reasons, the darn thing JUST…WON’T…END!  Or worse yet, it runs for way too long, only to bring back inconsequential results, e.g. a 1% increase :(

Don’t…

...continue to read "Five Tips to Avoid the Forever-Test"

Special Announcement
Monday, Apr. 26, 2010

Latest Details on Conversion Conference 2010

April 26th, 2010

conversion_conference_hearUsSpeak_200x115Welcome to a new week and a fresh start!  Another very short post to remind everyone who’s going to the Conversion Conference in San Jose: make sure to come say “Hi” in the ‘Newcomers Pavilion.’

Also, make sure to attend the “Business-to-Business Landing Pages” session where our own Howard Kaplan will be presenting some interesting B2B case studies. It’s Tuesday May 4th at 1 PM.

Finally, for those who aren’t quite persuaded to attend, please consider using the promo code CCW628 to…

...continue to read "Latest Details on Conversion Conference 2010"

FutureNow Post
Tuesday, Apr. 20, 2010 at 9:15 am

The Power of Compounding Conversion Rate Increases

April 20th, 2010

After reading my colleague Melissa Burdon’s last two posts about impressive testing wins with a client, I thought it would be fun to discuss the amazing financial gains that come to businesses that keep testing instead of assuming they’ve gotten their “win” and should move on to other things.  I hope to illustrate that in conversion rate optimization, persistence pays off in real financial value.

I also want to help illustrate the power of “compounding conversion optimization,” meaning that, like compounding interest on a…

...continue to read "The Power of Compounding Conversion Rate Increases"

FutureNow Post
Tuesday, Apr. 13, 2010 at 11:18 am

How To Test Your Page Layout for Horizontal Attention

April 13th, 2010

Jakob Nielsen’s group is at it again: more eye-tracking research!  We’ve blogged about Jakob’s findings before, and even questioned if they yield hard and fast rules for layout, so naturally we were intrigued to see his group has been crunching the numbers on a recent eye-tracking study, and came up with some interesting insights on how people look at web pages horizontally.

This is just the type of data to fascinate me, but their chart lacked the visual quality that…

...continue to read "How To Test Your Page Layout for Horizontal Attention"

FutureNow Post
Wednesday, Apr. 7, 2010 at 10:30 am

What Are the Overlaps Between CRO and SEO?

April 7th, 2010

SEO.001FutureNow is not a Search Engine Optimization (SEO) firm.  I am not an SEO practitioner.  So why blog about it?  Because there still seems to be misunderstanding out there in the online marketing world about how SEO does, or doesn’t, fit into a Conversion Rate Optimization (CRO) strategy.

For some background, you can read Melissa Burdon’s post from over 3 years ago about the “battle” between SEO and conversionStill a completely valid and valuable post today! Another…

...continue to read "What Are the Overlaps Between CRO and SEO?"

Special Announcement
Monday, Apr. 5, 2010

Conversion Conference West 2010: Counting Down

April 5th, 2010

conversion_conference_see_us_200x115We’re doing a quick post today to make sure everyone is aware of the Conversion Conference West happening May 4th and 5th in San Jose, California, USA.  It’s a brand-new conference that is sharing space with the eMetrics Marketing Optimization Summit.  We’re going to be there doing a bit of speaking, meeting folks, and talking about our OnTarget conversion software.

We’re excited, of course, to be going to a conference dedicated to our all-time favorite topic: Conversion!

We’re looking into whether…

...continue to read "Conversion Conference West 2010: Counting Down"

FutureNow Post
Monday, Mar. 29, 2010 at 10:20 am

4 Optimization Roadblocks & How to Remove Them

March 29th, 2010

We work with lots of companies that are interested in optimizing their conversion rate, and reaping the financial rewards that come with higher conversion and increased marketing efficiency.  But, some clients don’t increase their conversion rate after subscribing to our conversion rate optimization (CRO) service.

Why am I talking about our ‘non-success stories’? (My boss may wring my neck for this).  Because the roadblocks that keep them from succeeding may keep you from succeeding, so call it a friendly warning :) Optimizing…

...continue to read "4 Optimization Roadblocks & How to Remove Them"

FutureNow Post
Friday, Mar. 19, 2010 at 11:25 am

Anatomy of an Optimization Recommendation

March 19th, 2010

With all the companies springing up (and some that have been around since ’98) to provide Conversion Rate Optimization services, I think it’s time to talk about what makes a good optimization recommendation.  After all, if you’re going to spend hard-earned budget on CRO, shouldn’t you have some expectation of what you’ll be getting?  And, shouldn’t you know how to avoid getting ripped off?

These are some of our thoughts on what makes for a good online marketing optimization…

...continue to read "Anatomy of an Optimization Recommendation"

FutureNow Post
Tuesday, Mar. 9, 2010 at 8:02 am

B2B Buyers Still Want Basics from Your Email Marketing

March 9th, 2010

I recently read some interesting survey research done by the venerable MarketingSherpa around what types of things B2B prospects would find “most useful” in emails sent about product and service offerings. If you have the required membership, you can read the article here.

They surveyed people considered to be B2B “buyers,” meaning the types of folks that a B2B marketer would target.  What I saw in the data, which I’ll summarize in this post, was a great reminder that if you…

...continue to read "B2B Buyers Still Want Basics from Your Email Marketing"

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