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Posts by Brian Bond

FutureNow Event

Free Webinar: August Session of “Always Be Testing” Webinar Series

August 4th, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: “Always Be Testing” Webinar: Landing Pages: Headlines and Calls to Action

When: Wednesday, August 27, 2008 | 12:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

Last month kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session will continue to explore…

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FutureNow Post
Wednesday, Jul. 2, 2008 at 7:47 am

E-commerce Still Too Complicated For Most

July 2nd, 2008

eMarketer: Positive and Negative Attitudes toward Online ShoppingI was catching up on my reading from last week and noticed this gem from eMarketer. In it they shared some data from the Pew Internet & American Life Project study in February 2008 on the positive and negative attitudes of online buyers by age.

One thing jumped right out: Across the board, the percentage of those surveyed who had negative things to say about shopping online was higher among older shoppers, with one exception. Can you guess?

Online shopping is still too…

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FutureNow Post
Wednesday, Jun. 25, 2008 at 12:18 pm

Dear Airline Industry, Being “Least Awful” Won’t Save You

June 25th, 2008

derrie-air airlinesEach day it seems there’s a new headline about the latest “amenity” for which an airline plans on charging us, which, of course, causes a ripple effect as every other airline chooses to follow suit with a justification that comes across as, “Well, now that Airline X doesn’t have to give you free water, neither do we.”

Correct me if I’m wrong, but doesn’t this sound like the opposite of the effects competition is supposed to create?

Like us, many of you…

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FutureNow Post
Monday, Jun. 9, 2008 at 2:42 pm

The Impact of Site Outages

June 9th, 2008

website outageLast week, the online world was jolted with something we all thought was impossible: went down.

Outages happen all the time, but there is a scale at which this becomes amazingly rare and the amount of time of the outage was surprising. 30 minutes to two hours doesn’t sound like a lot of time, but when you consider the scale of a business like, it has massive impact to the sales of the company. Advertising Age estimated that Amazon…

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FutureNow Post
Tuesday, Mar. 4, 2008 at 3:33 pm

Persona Models Presentation at SMX West 2008

March 4th, 2008

SMX_west.jpgLast week, I had the privilege of speaking at Search Marketing Expo (SMX West) about using Persona Models in Search Marketing. It was a pleasure to share the dais with Gord Hotchkiss from Enquiro Research and Ian Lurie of Portent Interactive — both outstanding, smart people who gave great presentations.

Our presentations went over the high-level basics of creating personas and planning content that speaks directly to your personas. We had a full house for our session and I’ve received lots of insightful…

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FutureNow Article
Wednesday, Nov. 21, 2007

America’s Test Kitchen Shows How to Sizzle an Email

November 21st, 2007

Bridget Lancaster and Christopher KimballFor years I’ve been a fan of the America’s Test Kitchen chefs and their magazine, Cook’s Illustrated. I’m a bit of a foodie — and a pragmatist — so I love that they give their audience no-nonsense, real world advice on how to cook. And even though they have a hit TV show, they continue to publish their Cook’s Illustrated in black-and-white and illustrated in order to reduce costs so that they don’t need to run ads in the magazine. They’re…

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