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Posts by Dave Young

FutureNow Post
Monday, Aug. 11, 2008 at 2:22 pm

Free Tool for Writing Gooder

August 11th, 2008

Through a meandering trail of links which I cannot begin to recall, I stumbled across the Chicago Manual of Style Online. Browsing their Q & A section is not only educational, but downright entertaining. Here’s a good example:

Q. Is it correct to use parenthesis to indicate the possibility of a noun as singular or plural? Example: Child(ren). A. I wouldn’t. It’s not so much an issue of correctness as of ickiness.

I love Jeff Sexton like a brother. But sometimes I feel like a mildly…

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FutureNow Post
Monday, Jun. 16, 2008 at 3:23 pm

It’s Not YouTube, It’s Me…

June 16th, 2008

Last year, Geert Desager produced a short film called “The Breakup” for Microsoft that made all of the marketing circles, was presented at conferences of very smart people and applauded widely. My question is, did you remember that it was a promotional/viral piece for Microsoft Digital Advertising? I didn’t.

A friend recently sent me a link to “The Breakup” on Geert’s blog, where I discovered that they released the sequel just a couple of days ago. Check it out for yourself: “Inspiration,…

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FutureNow Post
Friday, Oct. 26, 2007 at 10:45 am

Screencast: Building Trust & Credibility Online

October 26th, 2007

If the roof of your home started leaking, you probably wouldn’t waste much time trying to fix it. And unless you happen to be a carpenter, you’re likely to find someone else to do the job. You’d probably call a professional; someone with experience, who can find the source of the problem and patch things up. A leaky roof isn’t generally a good place to shop on price alone. You want to know that whomever you hire can be trusted.


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FutureNow Post
Friday, Sep. 21, 2007 at 9:27 am

Screencast: Hunting for Early Bird Persuasion, Part 3

September 21st, 2007

Now that you’ve seen Parts 1 and 2, where we found that the smartest way to persuade early-stage customers is to educate them, let’s focus on how to provide a consistent experience for them.

As we look at how and prepare to catch the Early Bird customer, consider the following:

Relevance — If they’re not ready yet, don’t get carried away. (Is your website proposing marriage on the first date?) Screen Space — Early Birds need to know that they’re welcome, right from the homepage. Give…

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FutureNow Post
Wednesday, Sep. 19, 2007 at 11:36 am

Screencast: Hunting for Early Bird Persuasion, Part 2

September 19th, 2007

Now that you’ve seen Part 1 — you did see it, right? — you should have a handle on the basics of selling to early-stage online shoppers. They may not be ready to “Buy Now!” but giving these Early Birds the information they need, when they need it, will ensure they come back once they are ready. One of the smartest ways to persuade early-stage buyers is to educate them.

Take hunting, for instance. While an experienced hunter may know exactly…

...continue to read "Screencast: Hunting for Early Bird Persuasion, Part 2"

FutureNow Post
Friday, Sep. 14, 2007 at 12:56 pm

Screencast: Hunting for Early Bird Persuasion, Part 1

September 14th, 2007

Hunters face many of the same challenges as marketers. Preparation is everything. Once you’re out in the field, you can’t just go in for the kill right away. You have to be patient or you’ll scare the deer. If you don’t have the right bait, the right technique, you can kiss your bass goodbye. Such are your customers online. Try to make them “Buy Now!” when they’re not ready, and they’ll scatter.

But that’s where the analogy ends. When marketers don’t…

...continue to read "Screencast: Hunting for Early Bird Persuasion, Part 1"

FutureNow Post
Friday, Jun. 1, 2007 at 8:38 pm

The Ultimate Photo Mashup

June 1st, 2007

Bryan’s post on Google’s StreetView product and all of the related stories from Boing Boing to Wired to the New York Times is both exciting and perhaps a bit scary at the same time.

Here’s the inevitable Mash-up: Imagine taking all those photos and linking them up to every photo in Flickr that has the same subject or tag. This video from the TED conference will blow your mind when you think about how it will eventually interface with maps, books and every piece of information imaginable.…

...continue to read "The Ultimate Photo Mashup"

FutureNow Post
Friday, May. 18, 2007 at 11:14 am

Do You Want the $5 Web Copy or the $100 Web Copy?

May 18th, 2007

In Chapter 61 of his best-seller, The Wizard of Ads, Roy Williams recounts the story of a friend faced with saving a little money on services. His friend was flying a single-engine airplane into Mexico. When he radioed for a weather report prior to landing at a small airport, he was asked, “Do you want the 2-peso weather report or the 5-peso weather report?”

In the past week, I’ve read a couple of stories about the commoditization of copywriting and the outsourcing…

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FutureNow Post
Thursday, Apr. 26, 2007 at 11:58 pm

Subliminal Advertising? It’s a Subliminal World!

April 26th, 2007

Don’t you just love tracing back the connections to everything? Jeffrey and Bryan were driving from Dallas to Austin this morning to get in town for their Call to Action Seminar and saw a bunch of taxidermy billboards. Meanwhile, I was flying in to Austin from my hometown which is headquarters to Cabela’s, world-famous for the taxidermy displays in their retail stores. (I’ve actually heard people call it the “dead zoo” but you can’t get away with that where I live.)


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FutureNow Post
Friday, Mar. 23, 2007 at 5:04 am

Fancy-Pants Navigation and Pencil Twirling

March 23rd, 2007

Pencil TwirlingSliding, expanding, unfolding, cascading, fancy-pants hovering, animated navigational elements on web sites are the programming equivalent of pencil-twirling. Some people might say it’s cool, until they actually have to find something on the site. Then it’s just annoying and distracting.

I have an old friend who is a twirler. Mostly pencils, but I’ve seen him twirl knives, forks, plates, food, even sofa cushions. He’s the kind of guy who would walk across a college campus twirling a textbook on his knuckles.…

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