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Posts by Dave Young

FutureNow Post
Tuesday, Oct. 31, 2006 at 2:44 pm

Are You Ready for Traffic?

October 31st, 2006

It was on’s “out there” page yesterday.

PennyA local coin dealer in Dover, Delaware pulled off a publicity stunt that got him some pretty good national attention. He "spent" a penny worth $500 and announced it to the world, or at least to Dover. The world was listening however and he got more publicity than he probably imagined. A great investment of only $500, right?

This could be the end of the story, but I wanted to know more.

...continue to read "Are You Ready for Traffic?"

FutureNow Post
Monday, Sep. 4, 2006 at 2:07 pm

What Does Green Mean?

September 4th, 2006

Trafficlight_1I posted a rant over on my own site today regarding the illogical use of ‘green’ by a petroleum company. It got me thinking about web sites.

There’s a great chapter in Call to Action about the use of color on your site and Jeffrey and Bryan are always talking about people using the wrong color for the right message. For example, which of the following statements delivers conflicting information because of the color and which delivers confirming information?

This item is in stock…

...continue to read "What Does Green Mean?"

FutureNow Post
Wednesday, Jul. 5, 2006 at 1:02 pm

Persuasion Architecture in a Job Interview

July 5th, 2006

Sometimes it takes a good example from out of left field to show what Persuasion Architecture is attempting to accomplish. There’s a good article at Open Loops with advice on doing your homework before a job interview.

...continue to read "Persuasion Architecture in a Job Interview"

FutureNow Post
Monday, May. 22, 2006 at 10:03 am

Probability and Persuasion

May 22nd, 2006

Einstein1 Here’s a partial case study for Persuasion Architecture. It has a "before" scenario, but I’ll leave out the after. The numbers are real, the company is real. The name of the company has been changed to protect the blind.

Company B sells one product (just one) through their web site. They are driving traffic to their site via targeted network radio. Virtually ALL of their traffic is coming directly as a result of this offline radio campaign. These visitors heard about…

...continue to read "Probability and Persuasion"

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