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Posts by Holly Buchanan

FutureNow Post
Tuesday, Nov. 25, 2008 at 8:15 am

How to Write Newsletters That People Actually Read

November 25th, 2008

There’s a really interesting discussion going on in the comment section of Bryan’s post – The More You Post, The Better You Rank.  Technorati released a report that found the top blogs post multiple times a day.   Bryan asked if readers prefer blogs with multiple posts or a single daily posts   The reaction has been mixed.   Some prefer multiple posts, some prefer one meaty post.

There’s an important parallel here…

...continue to read "How to Write Newsletters That People Actually Read"

FutureNow Post
Tuesday, Sep. 30, 2008 at 10:27 am

Is Love Spontaneous or Methodical?

September 30th, 2008

So many of the websites I see today are designed for the spontaneous – for those who just want to jump in and take action. They can get answers to their questions later.

But what about the methodicals – those who want their questions answered BEFORE they jump in and take action?

I found two different online dating sites with these two different approaches to getting visitors to interact with and sign up with their sites.

...continue to read "Is Love Spontaneous or Methodical?"

FutureNow Post
Monday, Sep. 29, 2008 at 7:47 am

Why Henry Paulson Needs to Attend Our Copywriting Course

September 29th, 2008

One of the key things we teach in our Persuasive Online Copywriting course is how to speak to your customers, in their language, about what they care about.

Treasury Secretary Henry Paulson should have attended our course.   According to many analysts, he’s doing a terrible job of selling the bailout package to the American people.

MSN Money blogger Charley Blaine talks about the problem, and how he thinks, of all people, Jim Cramer has it right on how to put the…

...continue to read "Why Henry Paulson Needs to Attend Our Copywriting Course"

FutureNow Post
Friday, Sep. 26, 2008 at 5:17 am

Are Gender Gaps Widening?

September 26th, 2008

With so many societal advances, with men and women playing more equal roles (we don’t have equality yet, but we’re certainly closer than we’ve been in the past) I would have put down money on the fact that the gender gap was decreasing, or that women were taking on more male traits, certainly.

According to a New York Times article, the opposite is happening - gender gaps are widening.

When men and women take personality tests, some of the old Mars-Venus…

...continue to read "Are Gender Gaps Widening?"

FutureNow Post
Thursday, Sep. 25, 2008 at 4:48 am

Texting, Linguistics, Gender and Murder

September 25th, 2008

I’ve done a lot of research on male vs. female communication styles.  But apparently these gender differences aren’t limited to conversation, there are also distinct linguistic styles in texting.   This bit of linguistic difference even helped convict a man of murder.

Jenny Nicholl disappeared on 30th June 2005. A linguistic analysis showed that text messages sent from her phone were unlikely to have been written by her but, rather, were more likely to have…

...continue to read "Texting, Linguistics, Gender and Murder"

FutureNow Post
Tuesday, Sep. 23, 2008 at 1:53 pm

Now THAT’S How You Announce a Contest Winner

September 23rd, 2008

We all run contests – you know- giving away cool things, like a free pass to a conference.   But how do you announce the contest winner?   Brains on Fire came up with a unique, and I would guess viral, way to announce the winner of their Society for Word Of Mouth – SWOMFest ticket giveaway.

Check out the video.

Editors Note: While we are talking viral videos, have you seen possibly one of the best “experiential”…

...continue to read "Now THAT’S How You Announce a Contest Winner"

FutureNow Post
Monday, Sep. 8, 2008 at 11:48 am

No Pink Phones – A New Twist on Technology for Women

September 8th, 2008

Ying Cheng and I share one thing in common – we hate pink phones.

OK, actually, we share a few things in common.   But one of them is an interest in technology designed specifically for women.   Too often, we see big companies who want to reach out to the women’s market, so they simply take an existing product and make it pink.   We’re both members of the “no pink…

...continue to read "No Pink Phones – A New Twist on Technology for Women"

FutureNow Post
Thursday, Sep. 4, 2008 at 11:30 am

Hockey Mom Vs. Soccer Mom – Will It Win Votes?

September 4th, 2008

Move over Soccer Mom – there’s a new political label in town.   Hockey Mom.

While past elections focused on the key voting block of the Soccer Mom, now it appears there may be a new focus.  This year, we have a candidate who is a self-proclaimed “Hockey Mom”.

As a marketing to women enthusiast, and a long-time researcher of Soccer Moms, this is one of those marketing insight opportunities that has me salivating. …

...continue to read "Hockey Mom Vs. Soccer Mom – Will It Win Votes?"

FutureNow Post
Thursday, Sep. 4, 2008 at 6:15 am

Do Ultra Thin Models Sell More Clothes?

September 4th, 2008
FutureNow Post
Tuesday, Aug. 19, 2008 at 9:49 am

Can An Image of a Pretty Woman Boost Conversion?

August 19th, 2008

woman face questionWhy is it that live chat icons always feature pretty girls with a headset?    Why not have a good looking guy with a headset?

Is the strategy that men will want to talk to a pretty girl?  And women may be more comfortable talking to another woman than a man?   I don’t know.   But a recent study might provide some answers.

Robert Dooley at Future Lab has a great post A…

...continue to read "Can An Image of a Pretty Woman Boost Conversion?"

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