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Posts by Jason Phillips
How to Effectively Communicate Analytics Data
July 24th, 2012
Written By:
Jason PhillipsThis was posted in:
Community | Copywriting | Driving Points | Guest Writer | Improving Conversion | Relationship Building | Relevance | psychology
Communicating web analytics data to executives who have little or no experience data digging themselves can be a challenge for any analyst. There are dozens of metrics in your analytics account- page views, time on site, unique visitors, cost per click, bounce rate, conversions-the list is endless. Reports containing all of these metrics are not only confusing but completely worthless. Some metrics in your analytics account will speak loudly to your online marketing team…
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