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Posts by Jeffrey Eisenberg

FutureNow Post
Friday, Jan. 2, 2009 at 3:16 pm

Killing Web Analysts

January 2nd, 2009

Bryan Eisenberg killing web analysts? That is surprising!

More than five years after helping to establish the Web Analytics Association has Bryan finally gone completely nuts?

Has Bryan given up on Web Marketing and Analytics: Process, Talent & Tools?

Has Bryan turned on his friends and now hunting for Avinash, Eric, Jim and all these other analysts?

Ed Wu, the Super Web Analyst, explains it best. You can find out if Bryan Eisenberg is trying to kill web analysts by simply clicking through this link.

...continue to read "Killing Web Analysts"

FutureNow Post
Monday, Dec. 22, 2008 at 11:28 am

Linking Matters

December 22nd, 2008

We write a lot about linking especially when it comes to persuading readers to take action.

There are a lot of objections to linking, especially linking off the website. The web & the HT in HTML is all about links.

I won’t go there today.

This blog post about New York Times columnist Frank Rich titled “Frank Rich: Why I Link” is worth reading.

Why has Rich embraced linking when his peers have not? “The theory was: Why not be as transparent as possible by…

...continue to read "Linking Matters"

FutureNow Post
Sunday, Dec. 7, 2008 at 11:20 pm

No More Consulting Indigestion

December 7th, 2008

Have you ever received great advice from a consultant but couldn’t implement it?

A recommendation is just advice, no matter how excellent, until you implement.

It’s only when you implement a recommendation that you reap the rewards.

Even when you know the advice is great you can get consulting indigestion.

You, the client, in consuming the advice can be the log jam or the hero of every consulting engagement. It’s rarely the consultant that makes the difference. If you choke or get indigestion then consulting leaves…

...continue to read "No More Consulting Indigestion"

FutureNow Post
Tuesday, Nov. 18, 2008 at 12:29 pm

Social Media Is NOT Media

November 18th, 2008

We’ve hated the name, but loved the medium, all along. It’s social but it’s not media!

Bryan wrote in Understanding and Aligning Social Media:

“The biggest problem I have with the term “social media” is that it isn’t media in the traditional sense. Twitter, Facebook, LinkedIn, and all the others I don’t have the word count to mention aren’t media; they are platforms for interaction and networking. All the traditional media — print, broadcast, search, and so on — provide platforms for…

...continue to read "Social Media Is NOT Media"

FutureNow Post
Monday, Nov. 10, 2008 at 9:00 am

Realistic Expectations For Conversion Rate Optimization

November 10th, 2008

Customers say the darnedest things!

What can you say when the owner of a company that had a 4.12% conversion rate improves it by 17% to 4.82%  in less than a quarter and says “we’re sort of disappointed“?

Even when clients can’t commit very much budget or resources to execute our optimization recommendations they may still have very high expectations.

Has FutureNow became a victim of of our own success? Our process has made FutureNow very successful; we have many third-party documented case…

...continue to read "Realistic Expectations For Conversion Rate Optimization"

FutureNow Post
Monday, Nov. 3, 2008 at 8:56 am

Survival Training For Shrinking Marketing Budgets

November 3rd, 2008

In the dark days of the dot-bomb crisis many companies asked us to train their staff. That’s a big part of how we built our reputation for helping companies achieve extraordinary conversion rate results with less resources. We conducted custom training programs ranging from 3 hours to 3 days that weren’t on our regular menu of services. We helped lots of companies survive and it still makes us proud.

Bryan and I want to make sure that you not only survive but…

...continue to read "Survival Training For Shrinking Marketing Budgets"

FutureNow Post
Tuesday, Oct. 14, 2008 at 8:40 am

Gut Check For Retailers

October 14th, 2008

Customers have changed, and not just because of the economy. Simply because something worked in the past is not sufficient reason to believe it will work now.

Customers will look for reasons not to buy. Retailers will offer incentives. Customers will look for value. Retailers will offer promotions. Customers will look for more information. Retailers will ask their customers to provide content. Customers will hold retailers responsible for their entire experience. Retailers will continue to work in silos. Customers will find…

...continue to read "Gut Check For Retailers"

FutureNow Post
Wednesday, Sep. 17, 2008 at 6:28 am

Why I love My Kindle Even More

September 17th, 2008

Bryan, Lisa & John are all excited because Always Be Testing: The Complete Guide to Google Website Optimizer  sold out in less than a month. Wiley had to order a second edition and we know that it will barely cover the back orders. Nice job!

I read their book. It’s a great book. I’m just trying not to read any books that aren’t available for my Kindle. I love my Kindle! You just have to love a device that allows…

...continue to read "Why I love My Kindle Even More"

Special Announcement
Monday, Aug. 25, 2008

Always Be Testing Webinar This Wednesday: Final Reminder

August 25th, 2008

Please join us this Wednesday, the 27th of August at 12pm EST, for our next installment of the Always Be Testing Webinar series. Bryan Eisenberg (my kid brother) , co-founder of FutureNow will be presenting along with Tom Leung, Product Manager for Google Website Optimizer.

During this session they’ll discuss optimizing headlines and calls to action and illustrate how to use these principles as they look at several case studies as well. Can’t make it at that time? If you register then you…

...continue to read "Always Be Testing Webinar This Wednesday: Final Reminder"

FutureNow Post
Wednesday, Aug. 20, 2008 at 10:10 am

Not Just Another Press Release

August 20th, 2008

Public companies issue a lot of press releases. Some of them are issued to announce something to the press or to brag but many others are issued simply to comply with the SEC’s public disclosure provision of Regulation FD. What that means effectively is that if you ask the CEO of a public company about her company she can’t tell you anything that isn’t publicly disclosed. That used to mean either an SEC fling or a press release. Welcome to…

...continue to read "Not Just Another Press Release"

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