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Posts by Jeffrey Eisenberg

FutureNow Post
Monday, Aug. 18, 2008 at 7:58 am

Is Facebook The Right Choice For MySpace Owners?

August 18th, 2008

facebook_myspaceSunday’s New York Times surprised me with ” Fox News Joins a Social Network, but Not Its Parent’s Site

“Fox News Channel wants more friends. But instead of reaching out on the News Corporation’s own social network, MySpace, the cable news channel is choosing to network on the site’s chief rival, Facebook.

Think it has anything to do with MySpace’s existing partnership with MSNBC? Fox says it has more to do with audience.”

This is a sign of the maturity of social media,…

...continue to read "Is Facebook The Right Choice For MySpace Owners?"

FutureNow Post
Thursday, Jul. 31, 2008 at 6:04 am

Fixing Your Sales Funnel

July 31st, 2008

It does my heart good to see others say, thanks Carolyn Gardner in DM NEWS, what we’ve been saying for the better part of a decade. Online marketers need to focus on their sales funnels. It’s not enough to have read “Call To Action” or “Waiting For Your Cat To Bark?” (so many did they became NY Times & Wall Street Journal lists’ bestselling books) you have to do something about it.

Carolyn Gardner writes:

“According to Shop.org’s State of Online Retailing…

...continue to read "Fixing Your Sales Funnel"

Special Announcement
Thursday, Jul. 24, 2008

Hot Tip! Super Secret “Dr. Phil” Software Release

July 24th, 2008

Today we (FutureNow, FUTR.OB),  issued a press release where we “sorta kinda” spilled the beans. We’re only accepting alpha clients right now and we’re not disclosing the name yet (hence, its code name: “Dr. Phil”) but we’re psyched. This is the best thing FutureNow has ever done. Check it out:

Customers will be buying subscriptions to a web-based expert software system  for continuous improvement of their online revenue goals. It solves the problem of how to prioritize and project manage…

...continue to read "Hot Tip! Super Secret “Dr. Phil” Software Release"

FutureNow Post
Tuesday, Jul. 22, 2008 at 9:17 am

Paris Hilton, Yes, Paris Hilton

July 22nd, 2008

The latest trend in online retail…..Brett Hurt, CEO of Bazaarvoice just sent an email out to his advisors with Paris Hilton in the subject line. I was surprised and CURIOUS, but of course, it was totally appropriate and completely business related. Are you curious too?

Hmmm, I wonder if her name triggered some sp*m filters.

Check out this Paris Hilton Celebrity Review and let me know who you think will be next ;-)

...continue to read "Paris Hilton, Yes, Paris Hilton"

FutureNow Post
Monday, Jul. 21, 2008 at 4:38 pm

14 Best Business Fiction Books

July 21st, 2008

I’m always looking for another good read, especially if it’s on my Kindle. My friend, Patrick Sullivan, Jr. spoiled me by giving me a Kindle as a gift. How did I ever live without it?

Joe Nocera lists 14 books he likes in no particular order in “The Best Business Books Ever?

“Liar’s Poker,” by Michael Lewis (even though I’ve since become convinced that the anecdote that gives the book its title never happened). “The Devil’s Candy,” by Julie Salamon. (Greatest dissection of the…

...continue to read "14 Best Business Fiction Books"

FutureNow Post
Thursday, Jul. 17, 2008 at 1:14 pm

Reality – Rapidly Shifting Media Mix

July 17th, 2008

As the economy is changing so are advertisers media placement efforts. According to Bloomberg, USA Today’s ad sales fell 27 percent in June, the steepest monthly decline this year and worse than the 16 percent drop reported for all Gannett publications. During the quarter, Gannett’s national advertising slid 14 percent to $168.9 million because of cutbacks by retailers and carmakers. Are they all moving to more accountable media?

At the same time, Microsoft is concerned about Google/ Yahoo and their ability…

...continue to read "Reality – Rapidly Shifting Media Mix"

FutureNow Post
Tuesday, Jul. 8, 2008 at 7:30 am

Traditional Media Stimulates More “Conversations” Than Digital Media?

July 8th, 2008

Wow! Is that true? I know lots of my colleagues wouldn’t want to believe it, but it certainly could be true, based on an interesting blog post I just read from Bob Hoffman.

The Ad Contrarian writes:

One of the axioms of Web 2.0 zealots is that “markets are conversations” (see Clueless and The Cluefree Manifesto) and that online social media (blogs, networking websites, Facebook, MySpace, etc.) are uniquely capable of stimulating “conversations” among consumers. Just one tiny problem. They’re wrong.

On June…

...continue to read "Traditional Media Stimulates More “Conversations” Than Digital Media?"

FutureNow Post
Sunday, May. 11, 2008 at 10:28 am

What a Google & Yahoo! Image Search Reveals

May 11th, 2008

My friend Juan Guillermo Tornoe’s Hispanic Trending blog is always a good read. His post “Search Engine’s Perception of Hispanic vs. Latino” made me think.

First, the headline made me consider why I think of myself as Hispanic but never use the term Latino to describe myself. For those of you confused by that, Spanish is my first language. I never learned English until I went to school. My parents immigrated to the US from Argentina in 1962 and my mother’s family…

...continue to read "What a Google & Yahoo! Image Search Reveals"

FutureNow Post
Sunday, Mar. 23, 2008 at 3:28 pm

Recession-Proof Your Online Marketing

March 23rd, 2008

Yes, it’s that time again!

Recessions are the economy’s little reminder that your marketing needs to be more efficient. Lots of our friends and clients are being asked to produce more sales with less resources. (And if you’re reading this post, that might sound familiar to you.)

Traditionally, in the offline world during recessions, marketers had their advertising budgets cut, then pressure was placed on sales teams to close more sales. But in the online world, marketers are expected to deliver both…

...continue to read "Recession-Proof Your Online Marketing"

Special Announcement
Monday, Mar. 10, 2008

Now Available: “The Soccer Mom Myth” by Holly Buchanan & Michele Miller

March 10th, 2008

We’re very proud to announce that Holly & Michele’s new book, The Soccer Mom Myth — Today’s Female Consumer: Who She Really Is, Why She Really Buys, is now available.

The book addresses the most common mistakes in marketing to women, both online and offline, and shows us how to really understand who our female customers are. The authors then pull back the curtains for a realistic look at what women really want. Or, as they warn on The Soccer Mom…

...continue to read "Now Available: “The Soccer Mom Myth” by Holly Buchanan & Michele Miller"

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