Questions? (877) 643-7244

Posts by Jeffrey Eisenberg

FutureNow Post
Monday, Feb. 11, 2008 at 10:36 am

Is Your Reputation Worth $15 Billion?

February 11th, 2008

forbes_logo.jpgBefore you answer that question, consider this: At Facebook’s current valuation of $15 Billion, a lot of folks think your network’s net worth is about $258.62 — give or take some pocket change.

Since the middle of last year, when they opened up the platform to third-party Web developers and Microsoft invested in the company, Facebook has been the marketer’s gold rush du jour. From books and hobbies to zombies and “hotties,” it seems everyone’s trying to get in on the…

...continue to read "Is Your Reputation Worth $15 Billion?"

FutureNow Post
Friday, Feb. 1, 2008 at 8:40 am

Is Microsoft Yahoo’s Salvation?

February 1st, 2008

Microsoft made a bid for Yahoo!.

On paper this deal might look right, but how about the cultures?

What do you think; is it a good deal?

...continue to read "Is Microsoft Yahoo’s Salvation?"

FutureNow Post
Monday, Jan. 28, 2008 at 6:57 am

Wasting Money Targeting Influentials? Another Tip…

January 28th, 2008

word of mouth influenceI’ve never been a huge fan of Gladwell’s book, The Tipping Point, because it oversimplifies how ideas spread. I intuitively knew that idea spreading was more complicated than that. In the February 2008 issue of Fast Company there’s an interesting article that I think provides additional context for understanding viral marketing: “Is the Tipping Point Toast? — Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they’re wasting their money.”

Here’s just a small excerpt:

In the past few years,…

...continue to read "Wasting Money Targeting Influentials? Another Tip…"

FutureNow Post
Sunday, Jan. 6, 2008 at 7:06 pm

Should You Cancel All Your Advertising?

January 6th, 2008

Jeff BezosIn February 2003, canceled all their advertising and put that money towards free shipping as a word of mouth strategy. Many thought Jeff Bezos was crazy and that would never turn a profit. In 2007 they were solidly profitable with over $15 billion in revenues. Bezos knew that marketers used to get paid to make promises the business had no intention of keeping.

He understood that, in an increasingly transparent environment, being truly customer focused would matter more than telling…

...continue to read "Should You Cancel All Your Advertising?"

FutureNow Post
Sunday, Jan. 6, 2008 at 12:55 pm

Top Ten Best (and Worst) Communicators of 2007

January 6th, 2008

Bert Decker trains executives to communicate better. He’s nationally recognized as a persuasive presentation coach and has an impressive client list. Not only is he a friend but we send people to his trainings. That’s why his “Top Ten Best (and Worst) Communicators of 2007” is a must-read.

I’ll give you his top three, but you’ll have to read the post for the other seven and Bert’s analysis.

Top Three Best

1) Gov. Mike Huckabee — What but for communicating would get a presidential…

...continue to read "Top Ten Best (and Worst) Communicators of 2007"

FutureNow Post
Wednesday, Dec. 19, 2007 at 6:18 pm

Spooked by Spock?

December 19th, 2007

spockLogically, just a few days ago, I received an email from the Spock Team:

“So and so Jones” has added you as a trusted contact on Spock. By accepting trust, you will be able to search each others’ network, share contact information, and get news.”

It continued…

“Since you are a person I trust, I would like you to join my network on Spock so we can always stay up to date on how to contact each other.”

Now it’s like a Klingon invasion!…

...continue to read "Spooked by Spock?"

FutureNow Post
Monday, Nov. 19, 2007 at 1:59 pm

Opting Out of Facebook’s Disruptive Ad Model

November 19th, 2007

Joshua Porter of has taken a serious look at Facebook’s new so-called “opt-in” ad model.

…Facebook is now partnering with 3rd party sites and selling your information to them for money. How does this work?

Here’s a scenario: you go to and rent a movie. A little interface element pops up and tells you that Blockbuster is sending information to your Facebook account. It gives you ten seconds to say no…and then it sends it anyway. This is called “opt-out”.…

...continue to read "Opting Out of Facebook’s Disruptive Ad Model"

FutureNow Post
Tuesday, Nov. 6, 2007 at 8:01 am

Social Media Design Best Practices From Google

November 6th, 2007

Josh Porter of is becoming one of my favorite blog authors.

Tucked away as part of the new Open Social initiative launched last week, Google engineers offered an interesting best practices document of social design dos and don’ts.

Social Design Best Practices

The list of best practices are as follows:

1. Engage Quickly – (my interpretation: provide value within 30 seconds) 2. Mimic Look and Feel - (make your widget look like the page it is in) 3. Enable Self Expression – (let people personalize their widgets)…

...continue to read "Social Media Design Best Practices From Google"

FutureNow Post
Monday, Nov. 5, 2007 at 8:16 am

Can You Hear Me Now? NO!? Gooood…

November 5th, 2007
FutureNow Post
Monday, Oct. 8, 2007 at 8:11 am

Michael Dell’s Lousy Investment Advice

October 8th, 2007

“What would I do? I’d shut it down and give the money back to the shareholders.”

Michael Dell said that about Apple 10 years ago.

Pretty, pretty…bad advice!

Philip Elmer-DeWitt reports:

Apple’s (AAPL) market capitalization today is more than double that of Dell (DELL):

Apple: $140.4 billion

Dell: $62.27 billion

But don’t shed a tear for Micheal Dell. According to a list of the 400 wealthiest Americans published last month, his net worth is more than triple Steve Jobs’.

Michael Dell: $15.5 billion

Steve Jobs: $4.9 billion

I’m not crying for…

...continue to read "Michael Dell’s Lousy Investment Advice"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: