Since the middle of last year, when they opened up the platform to third-party Web developers and Microsoft invested in the company, Facebook has been the marketer’s gold rush du jour. From books and hobbies to zombies and “hotties,” it seems everyone’s trying to get in on the…
On paper this deal might look right, but how about the cultures?
What do you think; is it a good deal?
I’ve never been a huge fan of Gladwell’s book, The Tipping Point, because it oversimplifies how ideas spread. I intuitively knew that idea spreading was more complicated than that. In the February 2008 issue of Fast Company there’s an interesting article that I think provides additional context for understanding viral marketing: “Is the Tipping Point Toast? — Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they’re wasting their money.”
Here’s just a small excerpt:
In the past few years,…
In February 2003, Amazon.com canceled all their advertising and put that money towards free shipping as a word of mouth strategy. Many thought Jeff Bezos was crazy and that Amazon.com would never turn a profit. In 2007 they were solidly profitable with over $15 billion in revenues. Bezos knew that marketers used to get paid to make promises the business had no intention of keeping.
He understood that, in an increasingly transparent environment, being truly customer focused would matter more than telling…
Bert Decker trains executives to communicate better. He’s nationally recognized as a persuasive presentation coach and has an impressive client list. Not only is he a friend but we send people to his trainings. That’s why his “Top Ten Best (and Worst) Communicators of 2007” is a must-read.
I’ll give you his top three, but you’ll have to read the post for the other seven and Bert’s analysis.
Top Three Best
1) Gov. Mike Huckabee — What but for communicating would get a presidential…
Logically, just a few days ago, I received an email from the Spock Team:
“So and so Jones” has added you as a trusted contact on Spock. By accepting trust, you will be able to search each others’ network, share contact information, and get news.”
“Since you are a person I trust, I would like you to join my network on Spock so we can always stay up to date on how to contact each other.”
Now it’s like a Klingon invasion!…
Joshua Porter of Bokardo.com has taken a serious look at Facebook’s new so-called “opt-in” ad model.
…Facebook is now partnering with 3rd party sites and selling your information to them for money. How does this work?
Here’s a scenario: you go to Blockbuster.com and rent a movie. A little interface element pops up and tells you that Blockbuster is sending information to your Facebook account. It gives you ten seconds to say no…and then it sends it anyway. This is called “opt-out”.…
Josh Porter of Bokardo.com is becoming one of my favorite blog authors.
Tucked away as part of the new Open Social initiative launched last week, Google engineers offered an interesting best practices document of social design dos and don’ts.
Social Design Best Practices
The list of best practices are as follows:
1. Engage Quickly – (my interpretation: provide value within 30 seconds) 2. Mimic Look and Feel - (make your widget look like the page it is in) 3. Enable Self Expression – (let people personalize their widgets)…
“What would I do? I’d shut it down and give the money back to the shareholders.”
Michael Dell said that about Apple 10 years ago.
Pretty, pretty…bad advice!
Philip Elmer-DeWitt reports:
Apple’s (AAPL) market capitalization today is more than double that of Dell (DELL):
Apple: $140.4 billion
Dell: $62.27 billion
But don’t shed a tear for Micheal Dell. According to a list of the 400 wealthiest Americans published last month, his net worth is more than triple Steve Jobs’.
Michael Dell: $15.5 billion
Steve Jobs: $4.9 billion
I’m not crying for…