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Posts by John Quarto-vonTivadar

FutureNow Post
Monday, Oct. 5, 2009 at 11:20 am

Great Technique Is a Habit, Not a Happenstance

October 5th, 2009

Have you ever wondered why ballet dancers look so elegant when they move? For the longest time, I always assumed it was because they were, well, ballet dancers (I know, that’s circular reasoning) — but really meaning “just born graceful, a natural dancer”.  Do you think so, too?

As a swing dancer, I noticed that whenever someone new showed up at the Gotham Swing Club dances you could spot right away if she had a ballet background. Even though she…

...continue to read "Great Technique Is a Habit, Not a Happenstance"

FutureNow Post
Thursday, Aug. 20, 2009 at 2:37 pm

Low Hanging Fruit: Cherry Picker or Lettuce Picker?

August 20th, 2009

shutterstock_cherry_pickingWhen you think of a cherry picker, do you conjure up images of someone who only picks the easiest or ripest fruit? Or does it perhaps have some artisanal connotation, waiting until only the proper time before action is taken?   Is that how you go about optimizing your web site?

Or are you a lettuce picker? The sort of person that toils for long hours in the field and accomplishes a long day’s back-breaking labor of work that most…

...continue to read "Low Hanging Fruit: Cherry Picker or Lettuce Picker?"

FutureNow Post
Monday, Aug. 17, 2009 at 1:51 pm

What Could Happy Billy Teach You About Your Business?

August 17th, 2009

photoDuring a recent visit with family and with the fuel tank showing a big red Empty, my Mom was insistent that we had to get gas from Billy. “Who the heck is Billy?”, I wondered? (Bear with me, this gets interesting.)

We pull into the most ordinary of Shell gas stations (international readers: you might better recognize this company as Royal Dutch Shell) and are greeted by a very happy personality, Billy, who pumps the gas at this full service station.…

...continue to read "What Could Happy Billy Teach You About Your Business?"

FutureNow Post
Friday, Jul. 3, 2009 at 3:35 pm

Hardee’s b-holes — do they sell?

July 3rd, 2009

I recently viewed this Hardee’s Ad and thought, “Can this be real?” It seems Hardee’s now sells little breakfast items that compete with donut holes. And this ad takes a blind taste-test theme, wherein the participants choose between the “A-holes” and the “B-holes”. (I swear, I’m not kidding)

YouTube Preview Image

Now I’ll be the first to admit: normally this sort of humor is right up my alley — I’m the one in the FutureNow office who sees “giggle-value” every time a new iPhone…

...continue to read "Hardee’s b-holes — do they sell?"

FutureNow Post
Tuesday, Jun. 23, 2009 at 10:28 am

Dear Confused By Personas

June 23rd, 2009

A student at the University of British Columbia Web Analytics course reached out to us via Twitter to ask some questions about creating personas, specifically Persuasion Architecture® Personas and the information is important enough that we thought we’d share our response:

“Are you saying that we shouldn’t bother with creating multiple personas with granular details but rather focus on creating only a few (4 if we use the logical-emotional, quick-deliberate quadrant)? But if we add the stages of the buying cycle in…

...continue to read "Dear Confused By Personas"

FutureNow Post
Wednesday, Jun. 10, 2009 at 9:15 am

Improvement Starts With (Bad) Habits

June 10th, 2009

Occasionally we hear from clients after they’ve implemented some recommendation for improvement (from our OnTarget service), that they see a temporary dip in conversion. This seemingly goes against logic — after all, if you fix a problem, things should get better, right? — but Mammals aren’t entirely logical nor rational, at least not as often as we’d like to think, and particularly when it comes to learned and patterned behavior. Sometimes it takes your customers a while to “get used…

...continue to read "Improvement Starts With (Bad) Habits"

FutureNow Post
Friday, Apr. 10, 2009 at 5:25 am

Three Reasons The Easter Bunny Shouldn’t Be Your Marketer

April 10th, 2009

Well, it’s the Friday before Easter and everywhere you look there’s the Easter Bunny.  Despite the great press coverage, there are three excellent reasons why the Easter Bunny should not be your marketer:

Reason #1: The Easter Bunny hides his products.  I mean seriously, this is Bad Marketing Commandment Numero Uno, “Hinder Thy Customers From Finding Thy Products”. Now think about this: Senor Bunny has these colored eggs — (the plastic ones have candy inside, in case you grew…

...continue to read "Three Reasons The Easter Bunny Shouldn’t Be Your Marketer"

FutureNow Post
Thursday, Apr. 9, 2009 at 4:27 am

Making Tabs Work For You

April 9th, 2009

UI Designer David Leggett wrote an interesting article recently, “Tabbed Navigation, and What Makes It Useful“. His first, and best, point is a physical observance: in a real-world store one has a sense of the physical size of the establishment the moment one enters the store, whereas online there’s no way to estimate the relative size of the enterpise by a quick visual size of its sheer volume of space.

Is it Walmart-ish? Is it a Mom’n'Pop? And does it even…

...continue to read "Making Tabs Work For You"

FutureNow Post
Tuesday, Jan. 27, 2009 at 7:34 am

Video Views Up, When Will Sales Follow?

January 27th, 2009

Hot on the heels of a recent comScore report, we hear the interesting news that product videos views are up some 40%, year-over-year basis last October.  Now, that was done on a single rather small sample, but still this speaks to the increasing influence video will exert on product marketing online.

We’ve commented any number of times on GrokDotCom that rampant poor product imagery represents a consistent loss of sales for online businesses. Most retailers just end up using the low-quality,…

...continue to read "Video Views Up, When Will Sales Follow?"

FutureNow Post
Monday, Jan. 19, 2009 at 3:30 pm

Right Now Is Always The Right Time

January 19th, 2009

[A personal story with a business ending]

Over New Year’s, I went on a dance cruise to Mexico — a group of dancers goes on a regular cruise ship and effectively “takes over” the dancing, especially late night — and everyone (including non-dancers) ends up having a great time. We’d planned this trip back in the summer, with my two wacky cabin-mates absolutely insisting that we upgrade to a Junior Suite something-or-other which had a lot more room and a balcony.…

...continue to read "Right Now Is Always The Right Time"

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