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Posts by John Quarto-vonTivadar

FutureNow Post
Saturday, Jan. 17, 2009 at 5:26 pm

A Sterne Look at 2009

January 17th, 2009

We’re pleased to replay Jim Sterne’s recent webinar with us, “Turn Web Analytics into 2009 Revenue”.

Come watch the Chairman of the Web Analytics Association talk with our own Bryan Eisenberg (himself Chairman Emeritus of the WAA) about proactively using Analytics Data to drive continuous Testing and generating actual dollars, a concept even more important this year than last.

Click the above image to watch.

By the way, we received a number of inquiries from folks who saw the video already asking, “what…

...continue to read "A Sterne Look at 2009"

FutureNow Post
Thursday, Nov. 20, 2008 at 12:04 pm

“My Assistant Does My Workouts For Me”

November 20th, 2008

It’s November and soon the pie, cookies and egg-nog will be flowing freely for a six-week gut-busting calorie fest. After that comes the resolutions. And then comes the first of February.

What does February 1st have to do with testing, you might ask?

Well, people are great with signing up for a gym membership the day after New Year’s. But the only statistic that really counts is, “how many people are still at the gym when February starts?”

Recently one of our many…

...continue to read "“My Assistant Does My Workouts For Me”"

FutureNow Post
Thursday, Nov. 13, 2008 at 5:43 pm

Sell Me Something, Not Some Thing

November 13th, 2008

During recent casual browsing, I noticed the following magicJack ad (on the left):

Now can anyone tell what the heck the product is? (I happen to know, since I also remember a late night commercial that explains it.)*

Put yourself in the place of the site visitor who is seeing this for the first time. I mean, thanks for the Freebie and all, and congrats that PC Magazine seems to like it … but what is it?

A product? Perhaps magicJack is a…

...continue to read "Sell Me Something, Not Some Thing"

FutureNow Post
Thursday, Aug. 28, 2008 at 4:45 pm

When Is “Always Be Testing” Like A Banana Peel?

August 28th, 2008

Sometimes when you’re trying to get all the hard stuff right, you forget the easy stuff.  Then your buddies mock you.

Hard:  Write another book.

Easy:  Tell people where they can get a free sample chapter.

Idiot:  Skip the Easy part.

With all the hoopla surrounding the release of our latest book, “Always Be Testing“, both Bryan and I forgot to let you know we’ve a sample chapter available online as a PDF.  Enjoy.

So busy was I trying not to…

...continue to read "When Is “Always Be Testing” Like A Banana Peel?"

FutureNow Post
Tuesday, Aug. 26, 2008 at 2:52 pm

Does Your Testing Organization Have A Gag Reflex?

August 26th, 2008

gag reflex

Does your organization or company have a gag reflex when it comes to testing? Never mind the medicine to fix a problem, are they even prepared to acknowledge that the problem exists?

Ronny Kohavi from Microsoft’s Experimentation Platform had a short post the other day about Dr. Ignác Semmelweis (pronounced “Eeg-natz Shem-mel-vise”, those darn Hungarians!), a 19th century doctor, whose observations (and subsequent testing) of what only a generation later would be understood as cross-patient germ infection, reduced mortality 10-fold when applied.…

...continue to read "Does Your Testing Organization Have A Gag Reflex?"

FutureNow Post
Tuesday, Aug. 12, 2008 at 4:29 pm

Free Books & Signing at Search Engine Strategies San Jose

August 12th, 2008

On Monday, August 18, 2008 at 12:30pm, my co-author friend and colleague Bryan Eisenberg, founder of FutureNow and co-author of the New York Times bestselling books, “Waiting For Your Cat to Bark?” and “Call to Action”, will launch “Always Be Testing: The Complete Guide to Google Website Optimizer” at Search Engine Strategies (SES) San Jose ( The event will be held August 18-21, 2008 at the San Jose McEnery Center.

Bryan will be presenting the session “Pay Per Conversation” together…

...continue to read "Free Books & Signing at Search Engine Strategies San Jose"

FutureNow Post
Wednesday, Jul. 9, 2008 at 1:00 pm

Video: How to Do A/B Split-Testing on Lower Traffic Sites

July 9th, 2008

Dr. Ralph Wilson of Web Marketing Today spent a few minutes interviewing FutureNow’s  Bryan Eisenberg about testing on sites that have little traffic. You can view the video below. You may also be interested in reading more about the hierarchy of optimization when you are done viewing the video.

YouTube Preview Image

Bryan and I have co-authored a new book all about testing and helping you figure out what to test. It’s called Always Be Testing: The Complete Guide to Google Webiste Optimizer (published by Sysbex/Wiley) and…

...continue to read "Video: How to Do A/B Split-Testing on Lower Traffic Sites"

FutureNow Post
Friday, Mar. 14, 2008 at 6:21 pm

The Price of Perfection

March 14th, 2008

Recently, one of our regular readers blogged about testing with Google Website Optimizer (GWO).

In the discussion thread, a respondent worried that he may not be able to use GWO because his company’s website has a database-driven content management system. He described himself as a “perfectionist” and it didn’t settle well that content was somehow taken “out” of his site and hosted on Google. Further, one of his company’s consultants commented to him that GWO just “isn’t useful” for a complex database-driven site.


...continue to read "The Price of Perfection"

FutureNow Post
Friday, Feb. 29, 2008 at 1:29 pm

PayPal Should Go Undercover

February 29th, 2008


PayPal recently announced a streamlining of its payment flow process that doesn’t require a PayPal account to use. In other words, you can “check out” via PayPal, reap the security benefits of the merchant store not knowing your financial details, and pay for your item without having created any long-term relationship with PayPal (although they wouldn’t mind).

Adding PayPal to an e-commerce site can sometimes result in lower conversions — which makes sense because you’re being taken away from the experience you were…

...continue to read "PayPal Should Go Undercover"

FutureNow Post
Thursday, Feb. 7, 2008 at 11:22 am

My Cup Runneth Over from High Slurp-Factor™

February 7th, 2008

Blueberry Green TeaHave you tried Arizona Iced Tea? They aren’t bad at all, and I’ve really taken a shine to the No-Carb Blueberry Green Tea they produce. For the longest time I could not put my finger on why the product always make me smile, until last night.

After so many months, it dawned on me: the containers for the green teas are overfilled. When you open the bottle, there’s more product in the container than it should be expected to hold —…

...continue to read "My Cup Runneth Over from High Slurp-Factor™"

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