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Posts by Josh Hay

FutureNow Post
Wednesday, Jul. 27, 2011 at 10:40 am

Google Analytics Basics: Data Doesn’t Make You Money

July 27th, 2011
First Step: Getting Google Analytics

So, you spent some time to get and install the Google Analytics code and want to jump into the world of online tracking, reporting and optimization. Let’s be blunt here: you didn’t do this to geek out to your friends; you didn’t do this to boast how many page views you have; you did this to MAKE MONEY.

Right now with no direction, all you are doing is sorting through over- (or depending on the suite, under-)…

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FutureNow Post
Wednesday, Apr. 25, 2007 at 2:25 pm

Lights On, Lights Off

April 25th, 2007
FutureNow Post
Friday, Apr. 20, 2007 at 5:48 am

Google Website Optimizer Test: Simply Adding Text

April 20th, 2007 is a lead generation site for retirement communities that just began using Google Website Optimizer last week. We’ve set up a couple of different tests, and this is the first one that was implemented.

Problem: has tons of great content but visitors aren’t seeing all of it. They have high quality pictures on their site and they aren’t being seen. If the picture on property pages are clicked slideshows pop-ups, displaying multiple pictures. Visitors lose persuasive momentum by not seeing…

...continue to read "Google Website Optimizer Test: Simply Adding Text"

FutureNow Post
Thursday, Apr. 5, 2007 at 5:26 am

Is it Worth it to Flash Your Customers?

April 5th, 2007

Flash is the king of bells and whistles. Some problems with Flash is that it can be distracting and stop your visitors from converting. Don’t forget that it can cause errors and alienate people, too. Don’t get me wrong; I’m sure Flash can be executed in a way that can increase conversion. This post isn’t about all the problems that Flash can cause–just how we can test it. had a large, rotating Flash image in the Active Window (i.e., the top-center, prime…

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FutureNow Post
Monday, Apr. 2, 2007 at 4:04 pm

Google Website Optimizer Testing: Bold Text

April 2nd, 2007

Everyone wants to test nowadays, but few know what to do. People are out there testing thousands of headlines at a time, trying to figure out what is the best combination. While testing, there are sure to be combinations which will negatively affect conversion and the overall branding of the site.

So, why not put your best foot forward? Look at your site’s conversion stumbling blocks and find ways to break through them. Test a couple of examples, find the best…

...continue to read "Google Website Optimizer Testing: Bold Text"

FutureNow Article
Thursday, Mar. 1, 2007

Show You the Money? Show Me the Jacket!

March 1st, 2007

When I buy something online, I don’t want to look at only one picture of it. I want to see different views. I want to be able to experience the item as much as possible from my computer. I want it to feel like I’m there. I’m a reasonable guy. I know I can’t feel or smell items I’ve yet to purchase online–I just want to get as much visual info as I need.

This week, I went shopping online for…

...continue to read "Show You the Money? Show Me the Jacket!"

FutureNow Article
Thursday, Feb. 15, 2007

Large Red Buttons? Oh My!

February 15th, 2007

Over on Jonathan Mendez’s blog, he provides his 7 Rules for Landing Page Optimization. I would certainly agree with six of them. However, Rule #5 states, “Red buttons can by themselves raise your conversion rate.” The fact is, you want your site’s Calls to Action to stand out so the visitor easily can identify what to do next. Red can certainly stand out, but often in a negative way.

In just about every culture, red means stop. In many, it implies…

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FutureNow Article
Tuesday, Feb. 13, 2007

Top 10 Ideas for Testing Your Headlines

February 13th, 2007

Icon___Headline.jpgWebsites have tons of elements you can test. Some elements will have very little impact on your ability to persuade and convert your site visitors. Others will have a dramatic impact. Of course you’d like to know which elements rank among the most influential when it comes to your bottom line.

We’ve spent the month of January working on Quick Start Guides that can help you understand which elements have the biggest effect on your conversion rates and how to test…

...continue to read "Top 10 Ideas for Testing Your Headlines"

FutureNow Post
Thursday, Dec. 22, 2005 at 12:00 pm

I’m Just Browsing

December 22nd, 2005


(what’s this?)

Walking around Manhattan, the crowds are just too much for me. That’s why I’m trying to buy most of my presents online. I like to browse the stores for presents and the easiest way for me to browse around sites is using the navigation. Stores usually are laid out with different departments that display specific styles. Websites have to use navigation to accomplish this. They forget that they have to speak to the visitor in their language to help…

...continue to read "I’m Just Browsing"

FutureNow Post
Monday, Dec. 19, 2005 at 1:50 pm

Error Messages Shouldn’t be Confusing

December 19th, 2005


(what’s this?)

I love to going to concerts. Living in New York, I can catch two to three shows a week. A lot of times I can just walk right up and buy tickets, but for popular shows I need to plan and get them in advance. Wanting to go see “Thursday” next week at the Starland Ballroom, I go to

Knowing that there are tons of shows listed, I decide to type Starland Ballroom into the search engine. I…

...continue to read "Error Messages Shouldn’t be Confusing"

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