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Posts by The Grok

FutureNow Post
Thursday, Oct. 15, 2009 at 11:00 am

Changes and Non-Changes

October 15th, 2009

Whether you’re a first time reader, or having been reading our blog for years, we value your readership and want to give you an update regarding some changes at FutureNow that will impact GrokDotCom.

You may have noticed that some Grok contributors have been less present on our blog lately. Jeffrey and Bryan Eisenberg have left FutureNow to capitalize on opportunities in professional speaking, blogging, writing, and online marketing advisory.  Bryan’s new website can be found at Please join us in…

...continue to read "Changes and Non-Changes"

FutureNow Post
Tuesday, Mar. 10, 2009 at 10:48 am

White Paper Week – 4 Good Ones

March 10th, 2009

This week, there have been several excellent white papers released including our own on increasing qualified leads online.

Here are a few others that caught my attention:

About Face: My buddy CC Chapman prepared this guide afterthe recent update to Facebook Pages. He thinks many brands and businesses will be left wondering how they can best take advantage of this upgrade and this white paper offers some wonderful advice.

The Techie Guide to Google Website Optimizer: This guide covers just about everything you…

...continue to read "White Paper Week – 4 Good Ones"

FutureNow Post
Tuesday, Mar. 3, 2009 at 6:34 am

Free Your GROK

March 3rd, 2009

Left, right, left, right. Nope. We’re not gearing up for a military review. We’re going to talk about your brain and how you write to the “heart” of the brain, so the “mind” of the brain will follow. Why? Because however much you humans rationalize a buying decision, you always make it based on emotions.

So creep past the security guard of the analytical, logical, linear, give-me-the-facts left brain. Speak to the emotional, intuitive dimension every human possesses and relies on –…

...continue to read "Free Your GROK"

FutureNow Post
Tuesday, Feb. 10, 2009 at 6:00 am

Pump Up Your Verbs

February 10th, 2009

Remember how, a while back, we talked about the benefits of using active verbs in your copy (Think Active!)? You must have got some benefit from that discussion – it’s one of my most popular articles ever. So I think it’s time we played Fun With Grammar again (if only your 9th grade English class had been so application-oriented).

If you buy that the passive voice is death to persuasive writing (which was the point of that other little piece), then…

...continue to read "Pump Up Your Verbs"

FutureNow Post
Thursday, Feb. 5, 2009 at 6:33 am

Practice Pacing the Rhythm Of Your Copy

February 5th, 2009

Rhythm is an powerful element in your writing. And you can think of the rhythm of your writing in (at least) two ways. It can be the technique of matching the pace of your copy to the feelings and visuals you intend to create. But you can also think of rhythm as a way to impart a “musicality” and unpredictability.

Consciously using rhythm techniques helps you generate sight, feeling and, yes, even sound images for your reader.

Rhythm as Visual Mood

People internalize…

...continue to read "Practice Pacing the Rhythm Of Your Copy"

FutureNow Post
Monday, Jan. 26, 2009 at 8:06 am

Outside the Bottle, Stay OnTarget™

January 26th, 2009

The funnest part of releasing something new and innovative is watching people’s joyful reaction to it. The hardest part is explaining it! After all, we’ve lived and breathed it for months [years?][decades?], and naturally everyone else should just “get” it, right?

Well, we’re finally out of the bottle when it comes to our newest software offering, OnTarget™. We knew what the OnTarget software-as-a-service is; why it’s so different from everything else; how OnTarget works on your website; and even what kind of client results…

...continue to read "Outside the Bottle, Stay OnTarget™"

FutureNow Post
Thursday, Dec. 18, 2008 at 7:08 am

A Commerce Carol – Grok Nostalgia from December, 2000

December 18th, 2008

I have endeavoured in this Ghostly spoof of a little book, to raise the Ghost of an Idea, which shall not put my readers out of humour with themselves, with each other, with the season, or with me. May it haunt their businesses pleasantly, and no one wish to lay it.

Your faithful Friend and Servant, The Grok December, 2000

(With all due respects and a wink to the spirit of C. Dickens)

The Grok was from Mars. There was no doubt whatever…

...continue to read "A Commerce Carol – Grok Nostalgia from December, 2000"

Special Announcement
Friday, Aug. 22, 2008

Waiting For Wizards of Web?

August 22nd, 2008

For the past few years our Wizards of Web class has been standing room only with classes of over 100 students from big companies and small. This year attendance is limited to only 24 people. This class is taught only once a year by our founders Bryan & Jeffrey Eisenberg.

We are letting you know before Wizard Academy fills the class: Wizards of Web: Planning, Measuring, & Achieving Your Online Goals October 21-23.

...continue to read "Waiting For Wizards of Web?"

FutureNow Post
Tuesday, Aug. 5, 2008 at 12:56 pm

Did You Miss the Font Conference?

August 5th, 2008

Are you a big fan of fonts. Don’t worry, they captured the humorous event on video. Enjoy.

...continue to read "Did You Miss the Font Conference?"

FutureNow Event

Search Engine Strategies: San Jose

July 21st, 2008

This is the 10th Annual Search Engine Strategies (SES) event this August in San Jose, California. SES San Jose affords delegates the largest learning and networking opportunity of the year, as the 70+ sessions (80% of the sessions are new to the agenda) will cover everything that is search related and the numerous networking parties are back, including the famed Google Dance and Search Bash.

Fellow marketers, webmasters, executive decision makers, including first timers and SES Alumni, will converge to learn…

...continue to read "Search Engine Strategies: San Jose"

Marketing Optimization Blog
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