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Posts by The Grok

FutureNow Post
Tuesday, Jul. 1, 2008 at 7:33 am

Flash May Now Bring More Search Traffic, Does it Matter?

July 1st, 2008

flashAdobe was the first company to introduce the concept of plug-ins to software (Photoshop), to open up Post Script standards, now they are opening up Flash so that search engines can crawl the files. Kudos to Adobe! This is wonderful way to enhance a powerful tool. You’ll have the power. Now, keep in mind though that with all “great power comes responsibility.” I know many designers who were able to discourage their clients from indulging their vanity in an all flash website…

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FutureNow Event

Two FutureNow Seminars, 6/2-3 in New York City

April 14th, 2008

futurenow logoWho: Bryan Eisenberg, Holly Buchanan, Jeff Sexton and select members of the FutureNow team.

What: Our most popular seminars return to New York City for this exciting two-day training event. Get first-hand advice from FutureNow’s leading experts in online conversion, persuasion and customer focus.

In order to keep things relaxed and ensure that guests have a chance to get all of their questions answered, class size is limited, so act soon!

Choose one seminar and save. Choose both and save big.

Persuasive Online Copywriting is…

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FutureNow Event

IMC Mobile Marketing: The Next Evolution

April 11th, 2008

Who: A variety of industry experts, including FutureNow’s Bryan Eisenberg, Alan Levy (BlogTalkRadio), Peter Olfe (Yojo Mobile), Dan Melinger (Socialight), Ludo Collin (Starcut), Wil Tan (MojiPage), Phil Kemelor (Semphonic), Jennifer LeClaire (Conversion Press), Eric Hansen (SiteSpect), and more.

What: The Internet Marketing Conference (IMC) promises to bring some fresh thinking about mobile marketing to New York City this June. This conference is entirely dedicated to understanding how emerging mobile technologies will affect radio, reach, widgets, multivariate testing, location-based marketing, search, promotional marketing,…

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FutureNow Event

webcom Montréal 2008

April 10th, 2008

Who: Bryan Eisenberg

What: At webcom Montréal 2008, Bryan discusses “The Golden Rule of Interactive Marketing.”

The golden rule states that he who has the gold rules. However, today’s customers have the gold and they are clearly in control of their power that is the outcome of the transparency of choices interactive marketing offers. The voice of the consumer has never been so simple to find and so difficult to decode. Marketers are venturing into new, unfamiliar territories, juggling multi-channel strategies, allocating…

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FutureNow Event

Webinar: Getting Results with Google Website Optimizer

February 27th, 2008

Who: Google Website Optimizer’s Product Manager, Tom Leung, and Future Now co-founder Bryan Eisenberg.

What: Want to improve your website’s performance? Interested in learning how to get the most out of Google’s free A/B and multivariate testing tool, Website Optimizer? This one’s for you.

In previous webinars (“Introduction to Website Optimizer” and “Creating and Launching Experiments“), the Google Analytics and Google AdWords teams have shown how to use the tool. But this time around, they’ll be delving into a more fundamental question: “What…

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FutureNow Event

Call to Action: Website Optimization Seminar, San Francisco

February 18th, 2008

Who: Join Bryan Eisenberg, co-founder of Future Now, for the first-ever West Coast edition of this popular event based on his bestselling book, Call to Action: Secret Formulas to Improve Online Results.

What: This seminar outlines todays most effective conversion rate marketing tactics. Discover how Persuasion Architecture™ methodology can help you get the most out of your web analytics, web design, usability, social media, information architecture, and search engine optimization efforts.

Are you planning for top performance? Are you accurately evaluating…

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FutureNow Event

Persuasive Online Copywriting Seminar, San Francisco

February 18th, 2008

Who: Spend the day with two of our most popular Persuasion Architects, Holly Buchanan and Jeff Sexton.

What: Learn from the experts about making your copy more persuasive and speak to all of your market segments. Not only for copywriters, past attendees include C-level execs, marketing directors, entrepreneurs, and others who just want to improve their online communication skills.

This one-day seminar is packed with practical real world examples and “how to” exercises. The focus is on giving you simple yet effective techniques that…

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Special Announcement
Monday, Feb. 18, 2008

Save Hundreds Off Our Upcoming West Coast Seminars

February 18th, 2008

Just a friendly reminder to West Coast readers to take advantage of the early registration discount for upcoming events in San Francisco…

Call to Action – March 27, 2008

Call to Action is led by the incomparable Bryan Eisenberg, best-selling author and co-founder of Future Now, and is based on the Eisenberg brothers’ best-selling book, “Call to Action: Secret Formulas to Improve Online Results.” This seminar presents the principles of Persuasion Architecture and the tactics of conversion rate marketing, and will help…

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FutureNow Post
Tuesday, Jan. 29, 2008 at 12:11 pm

Happy Web Analytics

January 29th, 2008

wordpress smileSome people say web analytics is hard. Others try to keep web analytics simple. But at least one company is trying to reduce web analytics rage with a smile on its face.

Most web analytics use an invisible gif to track Web traffic, but WordPress uses a small smiley face gif on their pages (scroll to the bottom-left of Some bloggers are surprised to see a smiley face in their blog themes, but it’s actually part of the WordPress stats plugin.

Other than…

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Special Announcement
Friday, Jan. 11, 2008

Free Download: 10 Tips to Start Optimizing Your Website

January 11th, 2008

Want to know what stops website visitors in their tracks? Ready to take the next step toward optimizing your site? Want to fix your website today without a(nother) redesign? Need fresh ideas?

If so, we recommend you hire Future Now immediately. Or download our free white paper.

You will LEARN:

How to find trigger words that excite visitors Tips for profitable calls to action How to optimize product images Tips for optimizing headlines How to optimize your optimizing (tips for effective testing)

Who SHOULD download this white paper:


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