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Posts by The Grok

FutureNow Post
Monday, Jan. 7, 2008 at 5:48 pm

Would the Sex and the City Girls Click on This?

January 7th, 2008

the Sex and the City girlsOnline or offline, on the magazine rack or the clearance rack, headlines are your one sure chance to make an impression.

Jeff Sexton, our resident copywriting pro, makes his Copyblogger debut today, revealing secret techniques for alluring headlines. Here’s a peek

I bet you didn’t know that the main characters of HBO’s Sex and the City represent one of the better examples of the four personality temperaments, did you?

Just about every personality typing system—from Hippocrates’ humors to Myers-Briggs/Keirsey or DISK—groups personalities into…

...continue to read "Would the Sex and the City Girls Click on This?"

FutureNow Post
Monday, Dec. 24, 2007 at 2:59 pm

(Free Download) Seth Godin & GrokDotCom Sync Into Meatball Sundae

December 24th, 2007

meatball_sundae.jpg

Recently, Seth Godin joined us for an exclusive interview on WebmasterRadio.fm to discuss his latest book, Meatball Sundae.

“What’s a meatball sundae?” Good question. Basically, it’s what happens when everyday products are out of sync with new marketing tactics. For the full story, listen to the podcast (or download it for free!) below. But first, here are a few extra scoops from Seth & Bryan’s interview. Bon appetit!

Bryan Eisenberg: In the introduction, you admit that you’re breaking your own rules about book publishing.…

...continue to read "(Free Download) Seth Godin & GrokDotCom Sync Into Meatball Sundae"

FutureNow Post
Thursday, Dec. 20, 2007 at 5:42 pm

12 Marketers Pick Year’s Most Valuable Online Videos

December 20th, 2007

share_2007.jpgThe smart people at Twist Image have built a gorgeous video site to showcase 2007′s most valuable online videos, according to their “most influential friends.”

Paula Gignac, Seth Godin, Ken Wong, Joseph Jaffe, David Weinberger, David Usher, Jackie Huba, Shel Israel, John Gustavson, Christopher Loudon, Mary Maddever and our own Bryan Eisenberg were each asked to share their favorite video of the year.

Which videos were your favorites?

(To Mitch Joel, Mark Goodman, Mickael Kanfi, Aubrey Rosenhek and the entire team at Twist Image, joyeuses fêtes …

...continue to read "12 Marketers Pick Year’s Most Valuable Online Videos"

Special Announcement
Monday, Dec. 17, 2007

Podcast: Seth Godin on His Latest Book, “Meatball Sundae”

December 17th, 2007

We’re excited to announce that today at 2pm (EST), Seth Godin — author of the most popular marketing blog in the world, Permission Marketing, Purple Cow and many other bestsellers — will join us to discuss his latest book, Meatball Sundae.

What’s a “meatball sundae,” you ask? In addition to something you probably shouldn’t eat, it’s an analogy for what happens when product development, management, strategy and tactics are out of sync with today’s “new marketing” era. But Seth will explain all of that…

...continue to read "Podcast: Seth Godin on His Latest Book, “Meatball Sundae”"

FutureNow Post
Wednesday, Dec. 12, 2007 at 6:16 pm

This Year in Blogs: The Definitive Marketing Posts of 2007

December 12th, 2007

2007 was the year “blog” became an everyday word. Only twelve months ago, blogs was seen as a fad that maybe, in a few more years, might be seen as credible by the masses.

Oh, how quickly things change. Blogs have taken over, creating a feedback loop between journalists and readers, businesses and customers, you name it — conversation has officially changed the game.

While this may not represent all of the year’s best marketing bloggery, it’s a start. Are there posts…

...continue to read "This Year in Blogs: The Definitive Marketing Posts of 2007"

FutureNow Article
Tuesday, Dec. 4, 2007

eHarmony “Rejects” Find Better Loving Through Chemistry

December 4th, 2007

Chemistry.com adMaybe you’ve seen the ads where the girl asks if it’s because she forgot to send her brother a birthday card, or the guy looks at a girlie mag to gauge his reaction and then proclaims, “Nope, still gay.” Bam goes the rubber stamp as eHarmony rejects two more of those one million poor souls looking for love in all the wrong places. A reassuring voice closes the ads, explaining that all us not-wanna-be singles can “come as you are” to Chemistry.com.

REJECTED! Ooof.…

...continue to read "eHarmony “Rejects” Find Better Loving Through Chemistry"

FutureNow Post
Thursday, Nov. 29, 2007 at 11:40 am

Web Analytics Association 2008 Industry Survey

November 29th, 2007

This just in from the WAA:

Help uncover the future of the web analytics industry while gaining valuable insight at the same time. It’s easy. Answer the questions in this groundbreaking survey: Web Analytics Association Survey: Outlook 2008. We’ll send you an invitation to the results webcast in January 2008, and provide you with a complimentary survey report.

How are other organizations like yours using web analytics as a function in their business? What are the pressing issues, and the top concerns?…

...continue to read "Web Analytics Association 2008 Industry Survey"

FutureNow Post
Thursday, Nov. 22, 2007 at 10:23 pm

A Commonly Overlooked Metric: “Thankfulness”

November 22nd, 2007

...everyone who enjoys GrokDotCom

Bryan Eisenberg

…marketing in an era when the customer is in greater control than ever. That businesses can ‘Always Be Testing’ (for free!). And, of course, for Hannah, Sammy & Stacey.

Cinde Johnson

…the fact that more e-tailers are coming to the realization that relevance, scent, and my buying process, are more important than their selling processes, and for making their sites more persuasive. (When you live in the “official” middle-of-nowhere, shopping online isn’t just a convenience, it’s a necessity!)

Holly Buchanan

…companies and…

...continue to read "A Commonly Overlooked Metric: “Thankfulness”"

Special Announcement
Monday, Nov. 19, 2007

Two Great Seminars, One Great Location

November 19th, 2007

On January 14th & 15th, the Future Now team will be in Orlando, Florida, hosting two of our most popular marketing optimization seminars:

Persuasive Online Copywriting seminar & workshop — Led by two of our most popular writers, Holly Buchanan and Jeff Sexton. Learn how to write persuasive that speaks to each of your market segments. Not only for copywriters, past attendees in this class include C-level execs, marketing directors, entrepreneurs, and others who just want to improve their online communication skills. Call…

...continue to read "Two Great Seminars, One Great Location"

FutureNow Article
Tuesday, Nov. 13, 2007

Online Copywriting 101: The Ultimate Cheat Sheet — Part 2

November 13th, 2007

Online Copywriting 101To those who missed the first lesson, how nice of you to join us…

Isn’t this stuff easier now that the Web’s getting smarter? With a subject like copywriting, there are so many smart people out there, sharing so much information, faster than ever, that it’s important to study all the different ways writers can harness and leverage that power.

That’s what these online writing techniques can do. They’ll help you persuade; to share your ideas and promote your agenda in a…

...continue to read "Online Copywriting 101: The Ultimate Cheat Sheet — Part 2"

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