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Posts by The Grok

Special Announcement
Thursday, Nov. 1, 2007

Free Google Website Optimizer Tutorial

November 1st, 2007

Google is hosting another free tutorial on how to get the most out of Google Website Optimizer (GWO) for A/B and multivariate testing. Not only is the tool itself free, but they’re taking the time to show you around some of the new features we recently discussed with Tom Leung, Business Product Manager for GWO. Not bad!

From Inside Adwords:

[Tuesday's] online seminar, Introduction to Website Optimizer, will be geared towards those who are unfamiliar with website content testing and optimization. Tom will discuss…

...continue to read "Free Google Website Optimizer Tutorial"

FutureNow Article
Monday, Oct. 29, 2007

Online Copywriting 101: The Ultimate Cheat Sheet

October 29th, 2007
Special Announcement
Wednesday, Oct. 17, 2007

Now Available: Turkish Edition of “Waiting for Your Cat to Bark”

October 17th, 2007
Special Announcement
Thursday, Oct. 11, 2007

Bryan Eisenberg Appointed to “Marketing Dream Team”

October 11th, 2007

A new collective of forward-thinking marketers has emerged, and you’re all invited to join in and tap their knowledge directly. Founded by John Marshall, Michael Stebbins, and Avinash Kaushik, Market Motive — a premium service for marketing professionals — offers a concrete advantage to its members: direct access to some of the brightest minds in online conversion, email, search, web analytics, and ROI marketing. That’s why we’re especially proud to announce that Market Motive has named our own Bryan Eisenberg to its marketing…

...continue to read "Bryan Eisenberg Appointed to “Marketing Dream Team”"

FutureNow Post
Wednesday, Oct. 10, 2007 at 10:00 am

Exclusive: IBM’s “Do it Wrong Quickly” Challenge

October 10th, 2007

All you marketing perfectionists out there, raise your hands! When it comes to project management are you “doing it right,” “doing it wrong,” or “doing it quickly“?

(Okay, perfectionists, you can put your hands down. Nobody’s actually keeping tabs.)

If you answered anything but “doing it quickly,” it’s time to take the “Do it Wrong Quickly” Challenge. The good people at IBM have been kind enough to offer GrokDotCom‘s readers an exclusive on this fun interactive quiz they’ve developed. Yes, it’s fun…

...continue to read "Exclusive: IBM’s “Do it Wrong Quickly” Challenge"

FutureNow Post
Wednesday, Sep. 26, 2007 at 9:22 am

Want to Be a Bestselling Author?

September 26th, 2007

Here’s what you do:

1.) Build a marketing platform. 2.) Write a book people want to read. 3.) Contact Michael Drew.

We’re often asked how Waiting for Your Cat to Bark hit #1 on the Wall Street Journal list, while reaching bestseller status on the New York Times, USA Today, Amazon, and BusinessWeek lists. (AdvertisingAge even called it one of the “10 books you should have read” for 2006.) How is it, they wonder, that Call to Action became a bestseller, despite being sold…

...continue to read "Want to Be a Bestselling Author?"

FutureNow Post
Wednesday, Sep. 19, 2007 at 6:03 pm

Blog Buzz: Google’s Advertising Shakeup; iPhones in Deutschland

September 19th, 2007

gadget_ads.jpgHere’s some big news. It seems there’s this startup called “Google” that’s trying to dominate advertising. Apparently, nobody’s told them they’re just another search engine. For instance, today they launched Google Gadget Ads — basically, a micro-site’s brain in a banner ad’s body — in order to widgetize the customer experience to fit in just about any environment. Oh, and they’ve hired a top Ogilvy exec to focus on digital marketing and advertising strategies.

The gadget ads

Spelling it out for…

...continue to read "Blog Buzz: Google’s Advertising Shakeup; iPhones in Deutschland"

FutureNow Post
Wednesday, Sep. 19, 2007 at 10:19 am

Bryan Eisenberg on Why People Buy Online

September 19th, 2007

In a recent interview with e-consultancy’s Richard Maven, Bryan discusses the dos and don’ts of persuading customers to take action online.

The best part: I’m pretty sure we can track him down to answer your questions… ;)

...continue to read "Bryan Eisenberg on Why People Buy Online"

FutureNow Post
Monday, Sep. 17, 2007 at 7:32 am

“Good, Fast and/or Cheap”? Refuse to Choose!

September 17th, 2007

John Quarto-vonTivadar tells me there’s an old adage among software developers: You can have it Fast, you can have it Good, or you can have it Cheap. Pick Two.

In short, you can’t have it all. Try to have it all and you set yourself up for failure and a dead project.

Funny how we come to accept this as a perfectly valid philosophy when it comes to our development projects — especially funny when the fortunes of our online businesses are at…

...continue to read "“Good, Fast and/or Cheap”? Refuse to Choose!"

FutureNow Post
Friday, Sep. 14, 2007 at 10:32 am

Free Webinar Replay: 7 Ways to Boost Your Holiday Conversion Rate

September 14th, 2007
Marketing Optimization Blog
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