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Posts by Mariel

FutureNow Post
Tuesday, Mar. 6, 2012 at 7:25 pm

3x WhichTestWon Winner!

March 6th, 2012

If did not have the opprotunity to watch the  WhichTestWon.com award ceremony, you missed a fun and insightful Webinar.  If you did miss it, you should check out the winners on their website in addition to their case studies. With more people submitting tests ever year, the winners are becoming increasingly interesting and their ideas should inspire you to keep testing on your own site.  We are especially psyched because we won 3 medals this…

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FutureNow Post
Monday, Jan. 30, 2012 at 11:00 am

Site Search Part 3: How We Increased ROI For A Client

January 30th, 2012

rolled up wad of 100 dollar billsFor the last post of our site search series, we are going to show one example for how using site search has increase the ROI of one of our clients, thepartyworks.com. This post should inspire you to think outside the box and give you some ideas on how to optimize the site search experience on your site to increase revenue.  If you haven’t read the first two posts of this series, Site Search Part 1: Learn From Your…

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FutureNow Post
Thursday, Dec. 8, 2011 at 7:30 am

12 Days of Conversions: Day 12-Resources

December 8th, 2011

This holiday, I would like to share with you a comprehensive list of resources I have found to be useful in my career as an analyst.  When I started out, I spent weeks just looking for quality information on the web that would help to break into the field.  As we well know, you can’t just ‘go to school’ to be great at website optimization.  While programs are popping up here and there, not…

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FutureNow Post
Wednesday, Dec. 7, 2011 at 7:30 am

12 Days Of Conversions: Day 11-Call To Action

December 7th, 2011

Help your customers find their wallet this season by fine tuning the art of the call to action this holiday. Every properly placed and worded call to action brings your prospect one step closer to converting.  All of your visitors have come to you voluntarily – each made the choice to land on your Web site.  Now, it is your job to show them around and be sure they know their role when they arrive.  If…

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FutureNow Post
Tuesday, Dec. 6, 2011 at 7:30 am

12 Days of Conversions: Day 10-Reassurances

December 6th, 2011

Red Christmas present with caution tape bowVery few people trust you.  It isn’t your fault, that is the nature of ecommerce sites.  Between television programs about identity theft, holiday gifts that never showed up last year, and the coffee thermos they ordered online to mount on their bicycle handlebars that doesn’t fit, who can blame your customers for not trusting you?   Give your visitors the gift of faith in your ecommerce site, products and sales process this season.  …

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FutureNow Post
Friday, Dec. 2, 2011 at 7:30 am

12 Days of Conversions: Day 8-Wish Lists

December 2nd, 2011

Little girls hristmas list written in red and greenWhat better time for online wish lists than the holidays!  I have a lot of personal experience using wish lists to help my grandma with her holiday shopping.  She has some trouble with basically any and all things online, so usually my dad will help her by accessing the site I made my wish list on and going over the things I might like with her.  It works great for both of us, she…

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FutureNow Post
Thursday, Dec. 1, 2011 at 7:30 am

12 Days of Conversions: Day 7-Comparison Shopping

December 1st, 2011

five christmas trees that resemble a star rating systemPeople love to comparison shop, especially when they are trying to find gifts for another person.  They compare websites, shipping costs and delivery times, star ratings, and prices.  Help your prospects find both your site and the perfect gift this season by optimizing their comparison shopping experience with these valuable tips.

1.  Feature Product Reviews

If you do not already ask your customers to review your products, you are missing out on the big bucks!  …

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FutureNow Post
Wednesday, Nov. 30, 2011 at 7:30 am

12 Days of Conversions: Day 6-Optimize Your Mobile Site

November 30th, 2011

glass phone that reads Merry Christmas with string to hang it on the tree

This year, IBM has predicted that 15 percent of Americans will use mobile devices for their holiday shopping via Coremetrics benchmarking.  With phones getting smarter, ipads and tablets being used more heavily, and many people on the go all around, mobile devices are going to be helping people more than ever with their holiday shopping this season.  Is your mobile site optimized to create the best experience for your visitors this season?  It is difficult…

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FutureNow Post
Tuesday, Nov. 29, 2011 at 7:30 am

12 Days Of Conversions: Day 5-Paid Search Campaigns

November 29th, 2011

Keyboard with blue christmas tress and red 2011 keysSpend more to get more.  That saying is more important to ecommerce sites during the holidays than during any other time of year. Aggregate conversion rate throughout the web increases over the time between Thanksgiving and New Year’s, so it is only natural to increase PPC spend during this time.  Make sure your additional spend is as fruitful as possible by following these 5 tips to increase revenue on PPC spend over the holiday season:

#1 Maintain Scent

The…

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FutureNow Post
Monday, Nov. 28, 2011 at 7:30 am

12 Days of Conversions: Day 4-Holiday E-Mails

November 28th, 2011

Red Mail Bow With Christmas Colored LettersHoliday Newsletters are a mandatory campaign strategy.  With so many ecommerce sites competing for attention, you need to make sure your customers remember you over the holidays.  When visitors are buying gifts for others, they have different intent, needs and motivations than when buying for themselves.  They may be compulsive in their buying behavior or they may require a lot of reassurance. Understanding you prospect’s buying styles can be difficult, but worth the effort since last minute…

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