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Posts by Mariel

FutureNow Post
Friday, Nov. 25, 2011 at 7:30 am

12 Days of Conversions: Day 3- The Shopping Cart

November 25th, 2011

Shopping Cart filled with Holiday GiftsWe are always saying that one of the best places to start conversion optimization is in the shopping cart.  The customers you lose in the cart are the ones who have already gone through 90% of the buying process and have money in hand. Do not let them leave for any reason other than perhaps, they have to check with their mom or partner or grand-baby first. Here is a list of things to take care of in your cart…

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FutureNow Post
Thursday, Nov. 24, 2011 at 7:30 am

12 Days of Conversions: Day 2- Social Media

November 24th, 2011

You may believe that social media can’t have a real impact on your site’s conversion rate this holiday season.  Think again!  Social media can be a highly targeted way of increasing valuable holiday traffic this season.  If you have been optimizing your site all year long, the holidays are the best time to open the flood gates and increase traffic primed to buy gifts on your ecommerce site.   How do you optimize your Facebook,…

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FutureNow Post
Wednesday, Nov. 23, 2011 at 7:30 am

12 Days of Conversions: Day 1- Black Friday

November 23rd, 2011

Santa's arm delivering presents through a computer screenHere at FutureNow we are celebrating the holidays by offering you 12 days of holiday optimization. Yup, you heard me right. Free tips to easily improve your online performance for 12 days straight! For the next 12 days, we are going to guide you through some tips and techniques to help you meet and exceed your goals for your 2011 4th quarter.  Seeing as this Friday will be Black Friday, we thought we could start you off by…

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FutureNow Post
Monday, Nov. 7, 2011 at 7:30 am

Cuddle Up To Your Customers

November 7th, 2011

oxytocin kitty cuddleThe other day I was sending an e-mail to some colleagues using Google’s mail client.  The body of the e-mail read something like, ‘Attached you will find a document I put together that will change your lives forever and will earn me much love and respect.’  As I went to send this e-mail containing an attachment which was obviously very important for my peers to see, Gmail sent me a message, ‘Did you mean to…

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FutureNow Post
Monday, Oct. 31, 2011 at 7:30 am

Read Your Prospects Minds With Keywords!

October 31st, 2011
blue men reading each others mindsWhat is Keyword Bucketing?

Have you ever wanted to know exactly what your visitors want, and then deliver it to them using your website as the vehicle?  You can do just that with keywords!  Since you cannot build a landing page for every single keyword your prospects search with, you will have to find an alternative solution.  We would like to suggest bucketing your keywords into early, middle and late buying stages as a…

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FutureNow Post
Monday, Oct. 17, 2011 at 7:30 am

A Picture is Worth a Thousand Clickthroughs

October 17th, 2011
Why Segment for Images?

It is important to always be aware of how each of your prospective visitors manages information. Some are brand loyalists, some buy what their friends already own or have mentioned they would like to own, some look for the best bargain, and others just want to find what they are looking for as quickly as possible (to name a few behavioral characteristics).  Depending on what you are looking for, you and your visitors probably…

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FutureNow Post
Monday, Oct. 3, 2011 at 9:25 am

More on Google Analytics Multi-Channel Funnels

October 3rd, 2011

Did you miss my last post on GA Multi-Channel Funnels?  Check it out before moving on to Part 2 about path length and time lag.  Or maybe two weeks is too long and you need a refresher?  Here’s a quick re-cap:

Not long ago, Google rolled out a new toy in Analytics called Multi-Channel Funnels.  You can find it in the “new version” interface in your Google Analytics account.  The feature applies to all of your previously set-up…

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FutureNow Post
Friday, Sep. 16, 2011 at 3:14 pm

Google Analytics Multi-Channel Funnels: What, where, how & why!

September 16th, 2011

Last month, Google Analytics rolled out a new toy for all of us data lovers: Multi-Channel Funnels! Now we can save gobs of time and effort trying to figure out what paths our customers use to make a purchase because GA has given us a few new tools to do it for us. Long gone are the days of crediting the most recent ad or click; we now have the power to see what campaign first brought a visitor to us,…

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FutureNow Post
Thursday, Aug. 18, 2011 at 10:29 pm

Diagnosis CRO: health insurance for your site

August 18th, 2011

I have the privilege of meeting a variety of business owners in a casual, unobtrusive environment I think of as my own personal research vault. I delve into their current and working knowledge of CRO (conversion rate optimization) by asking them unassuming questions. We discuss their jobs, favorite sports teams, experience with travel, and their pets. Eventually they ask me,“What is it you do?”

“CRO, or conversion rate optimization. I help websites get more conversions – let’s say sales, newsletter signups or…

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