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Posts by Melissa Burdon

FutureNow Post
Tuesday, Mar. 22, 2011 at 11:09 am

Making More Money is Easier if You Keep It Simple Stupid :)

March 22nd, 2011

We’ve mentioned the K.I.S.S. approach to conversion rate optimization before.  But isn’t this the underlying message we should be reminding ourselves of with each and every step we take in developing our online presence and our plan to continuously make our websites and marketing better?

Plan for success in advance

If you’re in the midst of a redesign or are starting a new website/experience, plan your sales process to match the way your customers want to buy.  Your customers want…

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FutureNow Post
Friday, Mar. 4, 2011 at 9:20 am

Testing Personalization and Reassurances in Cart Wins FutureNow an Award

March 4th, 2011

FutureNow won a silver medal for Best Copy Test this week in’s 2010 testing awards.

Personalizing the shopping cart with a headline “Your Shopping Cart”, and adding reassuring copy right below the header in the shopping cart, increased the conversion rate of those who successfully completed transactions online by 3.59%. This lift may seem small, but because our client, DealsDirect, gets a lot of traffic, even this small increase in macro conversion translated into really big bucks!

In monday’s post, Marijayne Bushey wrote…

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FutureNow Post
Wednesday, Feb. 16, 2011 at 8:41 am

7 Tips for Cashing in on Your Newsletters

February 16th, 2011
First, verify your newsletter is worth the effort

The majority of our clients feature some kind of free email newsletter offering to their visitors. What’s fascinating is that many of those clients still don’t have tracking in place to confirm the value of these newsletters. Tracking is critical for all of your marketing efforts, including newsletters… how can you feel so confident that your newsletter is critical to the success of your business if you’re not tracking its success and…

...continue to read "7 Tips for Cashing in on Your Newsletters"

FutureNow Post
Wednesday, Feb. 2, 2011 at 10:15 am

The Need for Speed: Your Website Optimization Plan

February 2nd, 2011

Monday, our Senior Digital Marketing Analyst, Brendan Regan, was interviewed by Tim Ash on WebmasterRadio. Tim and Brendan chatted about FutureNow’s testing experiences with clients. During the interview, Brendan details some common problems his clients experience, explains what data tells him about his clients’ customers, and reveals why it is important to test and implement winning variations quickly.

Listen to their chat here »

Many clients don’t know what to look for in their data.

Brendan notes that many of his clients…

...continue to read "The Need for Speed: Your Website Optimization Plan"

FutureNow Post
Thursday, Jan. 20, 2011 at 8:49 am

Last Chance to Enter: Win a Subscription to Make Your Website Better

January 20th, 2011

The winner will get 6 months of Conversion Rate Optimization with the analyst team at FutureNow, Inc., ON US! There is only one week left before the winner will be chosen, so don’t miss out on your opportunity to be selected.

Entering is Easy. Follow These Steps.

Fill out the form on our contact us page, and write “CONTEST” in the “Comments” section. Make sure to fill out your email address. We will email you with a short list of questions we’ll…

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FutureNow Post
Monday, Jan. 17, 2011 at 9:54 am

Give Me a Good Experience; I’ll Spread the Word

January 17th, 2011

I’ve often heard that negative experiences stand out more than positive experiences and that they also tend to evoke more discussion. I would tend to agree with this in theory, but I still wouldn’t discount the fact that a strong positive experience definitely leads to a lot of discussion, especially if the opportunities to discuss these positive experiences are presented.

I just came back from my honeymoon in Belize. I tried to leave work behind, and for the most part I…

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FutureNow Post
Thursday, Dec. 23, 2010 at 8:54 am

Designer Overboard! CRO to the Rescue.

December 23rd, 2010

There is no doubt about it: a professional looking website helps increase the visitor’s confidence when moving through their buying process. A lot of people seem to understand this, and thus seek out professional designers to build a website for them. A couple of years ago, I even wrote a blog post about the importance of featuring the perfect balance of copy and images in a professional website layout/design. But buyer beware: it is often the case that designers working alone…

...continue to read "Designer Overboard! CRO to the Rescue."

FutureNow Post
Friday, Dec. 10, 2010 at 11:17 am

Tips and Tricks To Bank Big Bucks This Holiday Season

December 10th, 2010

By looking at the purchasing patterns of Black Friday and Cyber Monday, we can usually get a pretty good indication of what to expect for the rest of the holidays.

Matt McGee wrote an article telling us that we should expect good things this 2010 holiday season. He mentions Kenshoo’s results from their first Online Holiday Shopping Report. Kenshoo is a digital marketing software provider, used by five out of the top 10 US retailers. This is what was reported:

“Overall, for…

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FutureNow Post
Thursday, Nov. 18, 2010 at 3:58 pm

A Strategy to Make Your Web Site Better, Win After Win

November 18th, 2010

Life Source Water has been working with us for a little over a year; long enough to have developed an appreciation for the compounding conversion rate lifts typical of testing and implementing our recommendations. Because a primary goal of our work with clients is to start generating revenue and ROI as quickly as possible, the first step of our Conversion Rate Optimization (CRO) process is to help people who are ready to buy complete their purchases. Thus, we typically begin our…

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FutureNow Post
Tuesday, Oct. 26, 2010 at 9:26 am

In-Page Analytics: See More Than Just Numbers

October 26th, 2010

At FutureNow, we follow a unique process to help our clients increase their conversion rates and improve their results online. Our optimization process is simple and designed to get results quickly:

We start by helping our clients more effectively convert their late stage visitors (those who know exactly what they want when they get to your site), usually by improving lead generation forms, or shopping cart and checkout. Our clients get amazing results, even at this very first stage. Once we get the…

...continue to read "In-Page Analytics: See More Than Just Numbers"

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