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Posts by MjB

FutureNow Post
Wednesday, Sep. 21, 2011 at 2:16 pm

Eye Tracking for iPad?

September 21st, 2011

Eye tracking keeps getting better for advertisers and website owners.  And now, iPad app developers are getting into the mix.  While there’s long been a number of free or moderate to low-cost tools to help content creators better understand how their customers visually engage with the design of their content, the mediums we use to communicate with our constituents continue to change.  A new service from GazeHawk, a startup AdAge Digital tabbed for their “10 Startups to Watch” series, seeks to…

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Special Announcement
Friday, Sep. 2, 2011

Conversion Conference: you wanna go; last chance to save some dough!

September 2nd, 2011

Sound familiar?  Well, if you get Tim Ash’s emails, then of course you’ve heard this before.  But what can I say?  Imitation is the sincerest form of flattery – and we here at FutureNow just love Tim.  And we love a good rhyme.  And we love, Love, LOVE Conversion Conference!  But we’re not the only ones.  According to Tim’s data, 98.2% of Conversion Conference attendees said they would recommend the conference to a colleague.…

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Special Announcement
Wednesday, Jun. 8, 2011

New Internet Launching Today

June 8th, 2011

Wait!  Don’t panic!  If all goes well, you won’t even notice.  Today Is IPV6 Day, Worldwide.  Businesses and organizations are testing a new version of the Internet, Internet Protocol Version 6, or IPV6. (We’re currently using IPV4, in case you didn’t know.)

Why do we need a new Internet?

Apparently, our current version of the Internet is running out of space.  Who knew?  But I guess, if you stop to think about it, it does make…

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FutureNow Post
Thursday, May. 26, 2011 at 8:27 am

How To Practice Persuasion Architecture with Personas – Part 1B

May 26th, 2011

Hang on! We’re almost there: this is the third piece in the How To Practice Persuasion Architecture with Personas series, and only one step away from Part 2 of the series, where you’ll learn some practical applications for your Persuasion Architecture personas. In my last post, Part 1A, we covered the first of two special considerations about practicing Persuasion Architecture with personas. Here’s a quick re-cap of that:

Persuasion Architecture personas are not about identifying the “type” of each individual who visits your website…

...continue to read "How To Practice Persuasion Architecture with Personas – Part 1B"

FutureNow Post
Wednesday, May. 25, 2011 at 8:02 am

How To Practice Persuasion Architecture with Personas – Part 1A

May 25th, 2011

In Part 1 of How To Practice Persuasion Architeture with Personas, I promised to write a Part 2 that would cover the practical applications of personas for your marketing. But after posting part 1 of the series, some great questions came up that made me realize we need to cover two special considerations before you get on with rolling up your sleeves and learning some tactics for applying your personas to your efforts to make your website better. If you missed…

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FutureNow Post
Monday, May. 9, 2011 at 1:57 pm

Top 10 Brands for 2011: There’s a New No. 1 in Town

May 9th, 2011

Millward Brown just released their 2011 BrandZ study, and the results show some shifting in the world’s most valuable brands over the last year. Apple’s success with the iPad managed to push Google out of first place after a four-year run at the top. The top 100 also indicate another interesting trend: a surge in brands from BRIC countries (Brazil, Russia, India and China).

Here are the top 10, including their respective brand value:

According to the study, Amazon edged out Walmart as…

...continue to read "Top 10 Brands for 2011: There’s a New No. 1 in Town"

FutureNow Post
Wednesday, May. 4, 2011 at 11:31 am

Watson, Artificial Intelligence, and the Future of Websites

May 4th, 2011

If you’re a regular reader here at Grok, you already know that FutureNow’s Persuasion Architecture methodology hinges on our ability to understand and predict the human behaviors surrounding decision-making, and develop business applications that allow us to apply that knowledge to your website and marketing efforts.  Many of the prospects I’ve talked to over the years thought we did this through technology, such as dynamically displayed information.  But we don’t.  A key component of how we gain insight,…

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FutureNow Post
Wednesday, Apr. 13, 2011 at 9:39 am

How To Practice Persuasion Architecture with Personas – Part 1

April 13th, 2011

FutureNow always has been known as the company that does CRO a little differently than the other players in this industry. Some Conversion Rate Optimization companies have started testing based on segmentation by demographic and behavioral characteristics. At FutureNow, we create business-specific personas that reflect the demographic, psychographic and topographic dimensions of your audience. When I tell people this, I hear a lot of different interpretations of what that means, so I want to clear the air and show you…

...continue to read "How To Practice Persuasion Architecture with Personas – Part 1"

FutureNow Post
Wednesday, Mar. 16, 2011 at 8:29 am

Good Buy, Bad Buy, Best Buy – a Customer’s Perspective

March 16th, 2011

We’ve written about good or bad experiences before, we’ve stood on our soapbox and preached about it, and we’ve drilled it into our clients: the little things you do make a difference to your customers.  They know and they remember.  They tell friends and tweet the world at large.  It’s a topic we never tire of… so here’s another first-hand experience that highlights how both good and bad experiences linger in the customer’s mind, and have the…

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Special Announcement
Thursday, Mar. 3, 2011

T-Minus 12 and Counting til Conversion Salvation

March 3rd, 2011

Grok readers, conversion rate optimization aficionados, and seekers of ways to make your website better: Conversion Conference West kicks off at the San Francisco Marriott Marquis just 12 days from today, on March 14-15.  More than 40 recognized industry experts will give 20 sessions and 4 keynotes revealing the best strategies and tactics for improving your bottom line.  And we know how to get you a $250 discount! Interested in attending?  Reach out and request the discount code for $250 off the…

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