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Posts by MjB

FutureNow Post
Thursday, Nov. 11, 2010 at 3:40 pm

Unsolicited TXT Marketing: Payback Sux

November 11th, 2010

SpideyQuote-1If you fancy yourself a marketing superhero, or even just aspire to marketing superhero status, you’re probably following the cutting edge of emerging technologies and their practical application to your craft. Early adopters of new technology have the rare opportunity of getting their point across before the space becomes so saturated that messages are lost in all the muddle. But take heed, oh good marketers of the world! For as any superhero knows, with great power comes great responsibility (click…

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FutureNow Post
Tuesday, Nov. 2, 2010 at 9:49 am

Want to Dip a Toe in CRO Waters?… Just Shoot Yourself in the Foot.

November 2nd, 2010

ToeInWaterBIGIf I’ve heard it once, I’ve heard it a thousand times: “We’d like to start with something small and see how it goes before making a bigger commitment.” While this might seem like a logical approach, it’s actually setting yourself up for failure. Furthermore, it puts you dangerously close to being put off conversion rate optimization (CRO) forever; a scary thought considering CRO, when practiced continuously, is one of the most effective weapons in your armory for the battle against marketing…

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FutureNow Post
Thursday, Oct. 14, 2010 at 9:05 am

Don’t Confuse Usability Testing for Conversion Rate Optimization

October 14th, 2010

Before working with you, usability consultants likely can give you a checklist of items they will evaluate and/or fix. That’s because usability is based on best practices, or items that apply to the majority of the people, the majority of the time. It might look something like this:

Navigation Homepage Category Pages Product Pages Search Checkout

Typically, this checklist of focus areas will be the same for all eCommerce or Lead Generation websites, regardless of a business’s particular goals, limitations and…

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FutureNow Post
Monday, Feb. 15, 2010 at 10:02 am

A Little K.I.S.S. Just in Time for Valentine’s Day

February 15th, 2010

Kiss Photo

I have to admit, I love to read our blog.  I love the insights my colleagues routinely bring to the table–and the fact that, like world-class athletes, they make it look so easy!  But sometimes, when I try to put all the pieces together, I find my head in a whirl of information, overwhelmed by the complexities of internet marketing and website optimization…and that’s when I have to get back to basics.  I remind myself to Keep…

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