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Posts by Natalie Hart

FutureNow Post
Tuesday, Jul. 19, 2011 at 9:13 am

Google Analytics Basics: Confronting Data Trust Issues

July 19th, 2011

Time and again I hear clients say, or see Grok readers comment, that they don’t trust the data they’re seeing in Google Analytics. While most of the time it’s simply a matter of not knowing how to accurately read GA data, sometimes there really are problems that need to be solved before data is trustworthy. Now this isn’t to say that this happens to everyone, in fact the situations are often the exceptions and not the rules, but if you find…

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FutureNow Post
Tuesday, Jun. 21, 2011 at 8:23 am

What’s the Best Place to Start Optimization?

June 21st, 2011

If you’re reading this post, congratulations! You’re already leaps and bounds ahead of many of your competitors because you recognize that simply creating a website is not enough. Whether you’re optimizing for the first time since your site launched 6 years ago or 6 months ago, it can be a very overwhelming process. There is simply so much that you can do, and deciding where to begin is often a stressful decision. Many of you may be throwing things on…

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FutureNow Post
Tuesday, Jun. 7, 2011 at 11:50 am

Why Doesn’t My Google Analytics Data Match My XYZ Data?

June 7th, 2011

A common question among many of our clients and Grok readers is, “Why doesn’t my GA data match the data from my other sources?” I must applaud these clients for not only collecting data from more than one source, but for taking the time to double check data! But let me reassure you: this is not necessarily something to panic about. Rather, focus your energy on understanding why this can happen, and knowing how to handle it.

The simple answer to this…

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FutureNow Post
Friday, May. 13, 2011 at 10:30 am

Give Email Recipients a Reason to Care

May 13th, 2011

Email campaigns can be a website’s best friend or worst enemy. They have the ability to entice recipients or turn them off. So, to help you create newsletter campaigns that won’t make your recipients cringe, I’ve outlined a few guidelines:

1. It may sound obvious, but don’t create an email campaign unless it’s something the recipients actually will care about. I receive many email newsletters. Some are great, some are terrible and some are just plain useless. I continue to receive the…

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FutureNow Post
Thursday, Apr. 28, 2011 at 9:15 am

The Silent Visitor: Does He Really Matter?

April 28th, 2011

Over vacation I had the opportunity to catch up on some of my favorite TV shows. I’m not a big TV person, but it was nice to zone out and catch up on what I’ve missed this season. Always looking for the opportunity to optimize (or appreciate great optimization), I noticed a clever feature on Hulu.com. When running ads between TV segments, in the upper right-hand corner was this one-line visitor-centric question: “Is this ad relevant to you?”

Brilliant! But,…

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FutureNow Post
Friday, Mar. 25, 2011 at 11:00 am

Build It (to Meet Their Needs), and They Will Come

March 25th, 2011

In Field of Dreams Kevin Costner hears, “If you build it, he will come.” Many people seem to think that websites follow that same principle: that if they want to make money, all they have to do is build a website, and customers will come. If only it worked that way! But that doesn’t mean that you shouldn’t start an online business or build a website.  It just means that you should build your website for your ideal customers,…

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FutureNow Post
Friday, Mar. 18, 2011 at 9:38 am

Filters: Conversion Friend or Foe?

March 18th, 2011

We all know that the key to conversion is helping your visitors easily find what they’re looking for, and moving them through an unhindered checkout. One way to accomplish the first half of this task is by applying filters on your site that visitors can use to narrow in on results. But, how do you know if your site’s filters are your friend or foe?

There are many ways to go wrong when applying filters to your site. Chances are,…

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FutureNow Post
Friday, Mar. 11, 2011 at 8:42 am

How To Set Up Goals & Funnels – Part 2

March 11th, 2011

In my previous post, I explained how to set up Goals and why setting up Goal Funnels can be both frustrating and rewarding. With Goal Funnels, you can gain great insight into where your site is losing persuasive momentum, but if you set up your funnel incorrectly, it might be months before you realize that you’ve been tracking the wrong (or otherwise useless) information. Yes, I am saying this from experience. So, to save you all from needless frustration, my fellow…

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FutureNow Post
Wednesday, Mar. 2, 2011 at 8:39 am

How To Set Up Goals & Funnels – Part 1

March 2nd, 2011

On some of our recent posts, we mentioned how valuable and useful goals and goal funnels can be to your optimization and testing. Some readers commented that they’d like to learn more about how to set them up. You asked, and we will provide!

Setting up goals in Google Analytics can sometimes be a daunting task. Even our analyst group, as we create more and more complex funnels, have found ourselves frustrated by the process (especially when dealing with Regular Expression Match…

...continue to read "How To Set Up Goals & Funnels – Part 1"

FutureNow Post
Monday, Feb. 21, 2011 at 9:46 am

Testing: Where to Begin

February 21st, 2011

When you begin testing, it can be an overwhelming experience: where to test, what to test, before you even get to the how to test. If you find yourself in this situation, know that you are not alone, but also know that when done properly, testing can yield a great amount of insight and revenue, so it is worth the investment. We hear a lot of reasons why people are considering one of our OnTarget subscriptions for continuous improvement, but…

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