Expectations.

For every site you visit there are certain expectations that you bring with you. Because of these expectations, shopping carts should be as simple and straight forward as possible. You’ve already convinced your customer to buy so don’t deter them at the last moment. Instead, fulfill their expectations.

Recently our Conversion Analyst team came across this shopping cart:

Despite the fact that the error was in bolded lettering, it stumped several people when they came to the point of checking out…

...continue to read "Great (Customer) Expectations"