After my last post, I came across this error message and thought it exemplified all the qualities that a noticeable error message should exhibit.

1. It’s in a contrasting color (I know on our last conversation red was discussed and is used here, but if your site’s overall color-scheme is red it will not be effective at catching your customer’s attention).

2. It’s located in a place that the customer is already looking. By placing the error message where your customers last…

...continue to read "Noticeable Errors"

Ever wonder what happens when you watch your customers put loads of merchandise in their shopping cart; spend a significant amount of time on your site and then all of a sudden abandon it?

Ever get frustrated that they didn’t utilize the wish list tool? Your online shoppers may be falling into the “add and abandon” method of online shopping.

There are 3 core reasons people don’t utilize your wish list.

1.    Sites often require you to…

...continue to read "Preventing the Add-and-Abandon; Making a more user-friendly wish list"

Expectations.

For every site you visit there are certain expectations that you bring with you. Because of these expectations, shopping carts should be as simple and straight forward as possible. You’ve already convinced your customer to buy so don’t deter them at the last moment. Instead, fulfill their expectations.

Recently our Conversion Analyst team came across this shopping cart:

Despite the fact that the error was in bolded lettering, it stumped several people when they came to the point of checking out…

...continue to read "Great (Customer) Expectations"