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Posts by Natalie Hart

FutureNow Article
Friday, Feb. 19, 2010

Your Website is Unique. Don’t Settle for Best Practices.

February 19th, 2010

free-270x300.jpg (JPEG Image, 270x300 pixels)_1266259080494In a recent comment I received on one of my older blog posts, a reader pointed out that much of the advice I had provided was for people who were just beginning optimization efforts and they (the commenter) wanted something more meaty for themselves to sink their teeth into.  This is not the first time I’ve seen this type of comment on a blog post, and I know that many of the Grok’s readers are DIY-ers who get frustrated…

...continue to read "Your Website is Unique. Don’t Settle for Best Practices."

FutureNow Post
Friday, Feb. 12, 2010 at 9:30 am

Timed Sale Websites & The X Factor of Conversion

February 12th, 2010

groupon

Recently, I moved to Boston and began the search for the perfect gym.  I got recommendations from friends, did some research online, and even visited a few in the area to discuss membership options.  But, my instincts told me that if I could just wait one more week, some amazing deal would come along.

Last week that deal appeared in my inbox from Groupon; $24 for 24 day passes, a $480 value, saving me 95%! I couldn’t have been…

...continue to read "Timed Sale Websites & The X Factor of Conversion"

FutureNow Article
Friday, Jan. 22, 2010

Graduating Prospects: Getting the Most Out of Your Customer Information Form

January 22nd, 2010

graduation-cap-300x242.jpg (JPEG Image, 300x242 pixels)_1264022543574The core of FutureNow’s service offering is helping clients persuade their visitors to move from one stage in their buying process to the next, to ultimately convert more visitors into customers.  One common question we get from B2B marketers is how to design marketing efforts that “graduate” their prospects from one stage of their buying process to the next.

If you’re familiar with FutureNow’s process or are a frequent grok reader, you’ll already know that our process involves not only designing…

...continue to read "Graduating Prospects: Getting the Most Out of Your Customer Information Form"

FutureNow Article
Friday, Jan. 15, 2010

Creating a Website: Something from Nothing Part 2

January 15th, 2010

Computer smoke image by chaini00 on Photobucket_1262725196800Last week, I posted the first three tips for savvy DIY-entrepreneurs wanting to start their own website (check out tips 1-3 in Part 1).  Now, without further delay, I’d like to get right back into providing you with the next 3 steps:

4. Buy a domain name. I suggest to do this even if you don’t want to start a website for a few years. I’d even suggest this if you don’t know what you want your website to be centered…

...continue to read "Creating a Website: Something from Nothing Part 2"

FutureNow Article
Friday, Jan. 8, 2010

Creating a Website: Something from Nothing (and Where to Begin) Part I

January 8th, 2010

poof_logo.jpg (JPEG Image, 300x300 pixels)_1262725637962Last week, I ran into an old high school friend while I was out to dinner with my parents.  As we got to chatting, he told me that he was interested in starting a website for his future photography business.  Since he’s still in school, and doesn’t have a lot of capital to put forward, he asked me for advice on where to begin in creating his website, and how he can get started in a way that…

...continue to read "Creating a Website: Something from Nothing (and Where to Begin) Part I"

FutureNow Post
Monday, Dec. 28, 2009 at 1:32 pm

How To Find the Root Causes of Low Conversion Rate

December 28th, 2009

Conversion Rate Marketing_ Improve your website conversion rate with OnTarget by FutureNowWe get questions all the time from visitors, clients, and blog readers about what to do: How do I improve my conversion rate?  What’s the best analytics program?  Who should I hire to build my new site?  When is the best time to optimize? And much of the inspiration for our blog posts come from these very questions.

Monday, I got a call from my colleague, Marijayne Bushey, who told me about a great question she got via our…

...continue to read "How To Find the Root Causes of Low Conversion Rate"

FutureNow Post
Friday, Dec. 18, 2009 at 8:07 am

Content Targeting: Helpful Tool or Money Pit?

December 18th, 2009

throwing-away-money1.jpg (JPEG Image, 400x400 pixels)_1260892139315 Yesterday, Brendan Regan and myself were looking into a client’s marketing efforts in Google Analytics and found something extremely disturbing–they were using Google’s AdWords content targeting as their primary means of paid traffic. Nearly half of their traffic was coming through paid search, and of that half, around 80% was content targeting. In comparison to the rest of the site, page visits were down 37%, time on site was down 20%, and their bounce rate was up 40% .  There’s no…

...continue to read "Content Targeting: Helpful Tool or Money Pit?"

FutureNow Post
Friday, Dec. 11, 2009 at 9:41 am

Data Diving – What’s In Your Dumpster?

December 11th, 2009

Picture 1In my earlier days with FutureNow, I  was a part of a team that was responsible for transitioning clients from signing the contract to getting work from the analyst. Essentially what I did was “take their temperature” to see what they’ve done so far, what resources they have available internally and externally to implement, and understand what different tools they were already using to aid them in their optimization efforts.

One thing to note is that many, perhaps even most,…

...continue to read "Data Diving – What’s In Your Dumpster?"

FutureNow Post
Wednesday, Nov. 25, 2009 at 9:04 am

Email Feng Shui: The Unsubscribe Option

November 25th, 2009

Picture5Early this morning, I was woken up by a constant pinging sound coming from my Blackberry.  Yes, I know I could turn it to silent or even off, but what can I say, I’m attached (they don’t call them “crackberries” for nothing).  After a few more hours of tossing and turning, I woke up to review the 47 new emails I’d been receiving since 4:30am.  I didn’t find a note from Grammy, or a funny story from…

...continue to read "Email Feng Shui: The Unsubscribe Option"

FutureNow Post
Wednesday, Nov. 18, 2009 at 9:10 am

3 Tips for Creating a Unique Value Proposition

November 18th, 2009

If you are a frequent Grokdotcom reader, this will not be the first time you’ve heard FutureNow stress the importance of having a Unique Value Proposition (UVP).  UVPs are critical in grabbing the attention of new visitors. However, the creation of a UVP is not as simple as one would hope.

Recently, I’ve taken on a few new clients who have no UVP at all. And not surprisingly, they’re having a difficult time creating one. (If it were simple to do,…

...continue to read "3 Tips for Creating a Unique Value Proposition"

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