Well we are extremely flattered that he mention both of our books. Here is what he had to say:
Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing" ‘Waiting for Your Cat to Bark’ makes in interesting argument that simply tracking marketing measures to a Web site is not actually effective — it doesn’t take into consideration the reasons driving the behavior of consumers. The book conveys an important message: The consumer is in charge and…
Not too shabby.
Our humble little tome, "Waiting for your Cat to Bark" is now #4 on the USA Today Money Best Sellers, and #54 on the USA Today Top 150. We just heard news that we will be top 5 in the Wall Street Journal Business best sellers as well. We’ll post the link as soon as we get it.
Of course selling the book and making all these best sellers lists is exciting, but the really exciting thing for us in the…
Ran across this discussion in the Cr8asite forums
Of course it begins with a succint and positive review of our new book, but the discussion that follows is a fascinating one.
What are your thoughts?
After a great breakfast chat with small business marketer John Jantsch at Duct Tape Marketing, Bryan Eisenberg and John recorded this podcast where Bryan shared his insights into small businesses and their use of the internet. Not a bad way for Bryan to kick off his share of the book tour.
It keeps going down, down, down.
The average conversion rate for online retailing.
In 2002 it was 3.2%, in 2003 it was 2.4%, 2004 it was 2.6%, and last year down to 2.4%
All this according to the Shop.org State of Online Retailing 2006 report.
Think about 2002, ages ago in internet years right? Now think about 2005. Today sites are better, better technology. Faster sites. Better usability. Better web analytics. Majors sites have been redesigned since 2002. More users have broadband,…
What do you do if you are in a dog munch dog, hyper competitive industry? What do you do if you are in an industry whose reputation is collectively toilet bound? What do you do if everyone in America is conditioned to mistrust you? How do you sell successfully in a hostile environment like that?
Answer: Have fun.
Seth Godin blogs…
Whatever your website, I think you want better traffic, not more traffic.
You want to figure out why the right people will come, not build a sideshow that attracts exactly the wrong people.
At trade shows, there’s always a few booths with magicians, fire-eaters or bikini-clad models. And post-show, there’s no evidence at all to indicate that the noisy attractions did very much to improve the actual metrics of the booth.
So, maybe it doesn’t matter how your site does compared…
If you missed the Santa Barbara Emetrics Summit, Bryan Eisenberg wrapped up the event in his most recent ClickZ article .
Our GrokDotCom newsletter is also out. The martian writes about the maturity (or immaturity) of the online channel. Are you settling for poor conversion rate increases because you think this is as good as the online channel gets? Find out. The newsletter also features an article from one of our newest staff additions, Robert Gorell, who generously spills some help about…