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Posts by Persuasion Architects

FutureNow Post
Tuesday, Jul. 11, 2006 at 12:40 am

#1 at

July 11th, 2006


Waiting For Your Cat to Bark is now a #1 best seller!

Today we hit #1 on the overall book best seller’s list on


Thanks for the support.  Oh and if you don’t have a copy or three, what’r you waiting for?

...continue to read "#1 at"

FutureNow Post
Monday, Jul. 10, 2006 at 12:41 pm

What is John A. Greco, Jr., president and CEO of the Direct Marketing Association reading?

July 10th, 2006

Well we are extremely flattered that he mention both of our books. Here is what he had to say:

  Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing" ‘Waiting for Your Cat to Bark’ makes in interesting argument that simply tracking marketing measures to a Web site is not actually effective — it doesn’t take into consideration the reasons driving the behavior of consumers. The book conveys an important message: The consumer is in charge and…

...continue to read "What is John A. Greco, Jr., president and CEO of the Direct Marketing Association reading?"

FutureNow Post
Friday, Jun. 30, 2006 at 12:31 pm

Wall Street Journal Best Seller

June 30th, 2006

Wsj_header_408_62_1 Waiting for Your Cat to Bark is now #2 on the Wall Street Journal’s Business Best Sellers list, and #10 on the overall Non-Fiction Best Sellers list .

Not too shabby.

...continue to read "Wall Street Journal Best Seller"

FutureNow Post
Thursday, Jun. 29, 2006 at 4:17 pm

USA Today Best Seller

June 29th, 2006

Usatoday Our humble little tome, "Waiting for your Cat to Bark" is now #4 on the USA Today Money Best Sellers, and #54 on the USA Today Top 150.  We just heard news that we will be top 5 in the Wall Street Journal Business best sellers as well.  We’ll post the link as soon as we get it.

Of course selling the book and making all these best sellers lists is exciting, but the really exciting thing for us in the…

...continue to read "USA Today Best Seller"

FutureNow Post
Tuesday, Jun. 27, 2006 at 3:02 pm

Interesting Discussion about Waiting for Your Cat To Bark

June 27th, 2006

Ran across this discussion in the Cr8asite forums

Of course it begins with a succint and positive review of our new book, but the discussion that follows is a fascinating one.

What are your thoughts?

...continue to read "Interesting Discussion about Waiting for Your Cat To Bark"

FutureNow Post
Tuesday, Jun. 20, 2006 at 11:30 pm

Duct Tape Marketing meets Bryan Eisenberg

June 20th, 2006

After a great breakfast chat with small business marketer John Jantsch at Duct Tape Marketing, Bryan Eisenberg and John recorded this podcast where Bryan shared his insights into small businesses and their use of the internet. Not a bad way for Bryan to kick off his share of the book tour.

...continue to read "Duct Tape Marketing meets Bryan Eisenberg"

FutureNow Post
Wednesday, May. 24, 2006 at 10:21 am

The State of Online Retailing

May 24th, 2006


It keeps going down, down, down.


The average conversion rate for online retailing.

In 2002 it was 3.2%, in 2003 it was 2.4%, 2004 it was 2.6%, and last year down to 2.4%

All this according to the State of Online Retailing 2006 report.

Think about 2002, ages ago in internet years right? Now think about 2005. Today sites are better, better technology. Faster sites. Better usability. Better web analytics. Majors sites have been redesigned since 2002. More users have broadband,…

...continue to read "The State of Online Retailing"

FutureNow Post
Thursday, May. 18, 2006 at 2:40 pm

Where is the FUNNNN?

May 18th, 2006

What do you do if you are in a dog munch dog, hyper competitive industry? What do you do if you are in an industry whose reputation is collectively toilet bound?  What do you do if everyone in America is conditioned to mistrust you? How do you sell successfully in a hostile environment like that?

Answer: Have fun.

I’ve been watching the new A&E reality show "King of Cars" featuring a loudmouth rapper type car dealer named Chop who runs Towbin Dodge in…

...continue to read "Where is the FUNNNN?"

FutureNow Post
Monday, May. 15, 2006 at 5:13 pm

Different Kinds of Traffic

May 15th, 2006

Seth Godin blogs…

Whatever your website, I think you want better traffic, not more traffic.

You want to figure out why the right people will come, not build a sideshow that attracts exactly the wrong people.

At trade shows, there’s always a few booths with magicians, fire-eaters or bikini-clad models. And post-show, there’s no evidence at all to indicate that the noisy attractions did very much to improve the actual metrics of the booth.

So, maybe it doesn’t matter how your site does compared…

...continue to read "Different Kinds of Traffic"

FutureNow Post
Monday, May. 1, 2006 at 10:43 am

Complimentary Conversion & Persuasion Goodies

May 1st, 2006

If you missed the Santa Barbara Emetrics Summit, Bryan Eisenberg wrapped up the event in his most recent ClickZ article .

Our GrokDotCom newsletter is also out.  The martian writes about the maturity (or immaturity) of the online channel.  Are you settling for poor conversion rate increases because you think this is as good as the online channel gets?  Find out.  The newsletter also features an article from one of our newest staff additions, Robert Gorell, who generously spills some help about…

...continue to read "Complimentary Conversion & Persuasion Goodies"

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