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Posts by Persuasion Architects

FutureNow Post
Thursday, Aug. 18, 2005 at 3:05 am

Words Words Words – Learn Persuasive Online Copywriting

August 18th, 2005

What are you doing right now? 


What are you reading? 


Reading is the primary activity people perform on the web, so why do so many folks spend so much time on design and so little time crafting the words on their site?

In our Persuasive Online Copywriting Seminar you will learn how to maximize results from persuasive copy and how to save your customers time, satisfy their needs and increase their pleasure by writing persuasively and laying out content in a way that works…

...continue to read "Words Words Words – Learn Persuasive Online Copywriting"

FutureNow Post
Monday, Aug. 8, 2005 at 5:05 pm

Wordtracker Keyword Research Guide

August 8th, 2005

Snag0000 The folks over at Wordtracker just released an e-book , The Wordtracker Keyword Research Guide as a free download.

What makes this resource a bit of a standout is the unique and useful way it is written.  This is not just some step by step manual or numbered list of ‘things to do’.  The folks at Wordtracker created a fictional Vegitarian Dog Food company and then asked Marketing and SEO experts to give this company some specfic advice on using Wordtracker.

Of course, I would be remiss to…

...continue to read "Wordtracker Keyword Research Guide"

FutureNow Post
Wednesday, Jul. 27, 2005 at 12:20 am

When Setting Goals For Your Site, Shoot For the…Industry Benchmark !?

July 27th, 2005


"Hey John, did you see our conversion rate is 1.71%!"

"Woooooohoooooooo, I just saw on the Fireclick index that everyone dropped to an average conversion rate of 1.50%"

"Those poor suckers"

"Let’s break out the Dom and celebrate!"

When setting goals for your site’s conversion rate I suppose you could look at the collective metrics of your online peers, use these conversion rates as a benchmark, and celebrate if you happen to be doing better.  But what if you are doing worse? Then you should look…

...continue to read "When Setting Goals For Your Site, Shoot For the…Industry Benchmark !?"

FutureNow Post
Wednesday, Jul. 27, 2005 at 12:00 am

Do You Have Any Women Visiting Your Site?

July 27th, 2005

Then here is a blog you’re gonna need to subscribe to.

Future Now’s very own VP of Client Services, Holly Buchanan,  has officially entered the blogosphere.  You’ll find plenty of examples and  practical nuggets that you can implement in your online efforts to sell and market to women.  Holly knows her stuff, but please don’t take my word for it, just take some of her advice and your improved conversion rate will convince ya.

Check it out!

Marketing To Women Online – How To Shatter Stereotypes…

...continue to read "Do You Have Any Women Visiting Your Site?"

FutureNow Post
Monday, Jul. 25, 2005 at 2:44 pm

Are You A High-Tech Guinea Pig?

July 25th, 2005

If so, our pals over at Techsmith are looking for a few good folks to test a new software/web application. You should have either novice-intermediate or good computer expertise. Participants from both groups wills work in pairs, so you may apply together. There will be monetary compensation. The tests will take place on Saturday, July 30, at Fog Creek Software’s office in Manhattan and will last an hour.

Here is what they are looking for…

Helper-Group (7 people)

Intermediate to good computer expertise Possible…

...continue to read "Are You A High-Tech Guinea Pig?"

FutureNow Post
Tuesday, Jul. 12, 2005 at 4:01 pm

Call To Action – The Seminar

July 12th, 2005

Calltoactioncover1 We still have seats available. But not for long

September 8th & 9th Bryan and Jeffrey Eisenberg, the guys who wrote Call To Action (the NYT, WSJ, and USA best-selling book), will be leading and instructing Call To Action – Secret Formualas to Improve Online Results Seminar!

This is the seminar for any man, woman, child, or sentient being that needs help souping up the performance of their website. You will learn how to persuade your visitors to:

Complete purchases, subscriptions and forms Qualify…

...continue to read "Call To Action – The Seminar"

FutureNow Post
Monday, May. 30, 2005 at 12:51 pm

The Wizards of Web leverage the power of the web to market web marketing book

May 30th, 2005

Nytimes_logo_180x180 Book Hits NY Times, USA Today & Wall Street Journal Bestseller Lists in Two Weeks With No Advertising

New York, NY – June 1, 2005 – How does a web marketing book make the New York Times, USA Today, Wall Street Journal and bestseller lists without advertising, national bookstore distribution, a major publishing house, radio interviews, television interviews, or print interviews? Ask the co-authors, web marketing experts

Bryan Eisenberg & Jeffrey Eisenberg, who proved their expertise when they accomplished…

...continue to read "The Wizards of Web leverage the power of the web to market web marketing book"

FutureNow Post
Friday, May. 13, 2005 at 1:54 am

Cause Seth Said So

May 13th, 2005

Seth_1 This week has been tremendous .  With the release of the our new book Call To Action, Jeffrey and Bryan have been plenty busy.

We’ve caught a couple of glowing reviews for the book, but interestingly enough, the one that did us the most good in terms of sales was the review by Seth Godin. It shows the power of transparency, and how just plain ol’ honesty can sell like crazy.

First take a look at some of the kick butt reviews on…

...continue to read "Cause Seth Said So"

FutureNow Post
Friday, May. 6, 2005 at 12:12 am

Call To Action Countdown – On Sale Now!

May 6th, 2005

9429913_1Bryan And Jeffrey Eisenberg have unleashed their new book, Call To Action – Secret Formulas To Improve Online Results, on an eager and conversion hungry world. Do you have a copy yet?

…what are you waiting for?


Barnes & Noble


...continue to read "Call To Action Countdown – On Sale Now!"

FutureNow Post
Tuesday, Apr. 12, 2005 at 4:33 pm

Call To Action Book- How To Improve Your Conversion Rate

April 12th, 2005

1932226397Buy one book for $13.95 and get two books free plus free shipping: your net cost is only $4.65 per book.

When I read through Bryan and Jeffrey Eisenberg’s book for the first time I begged them to sell it for twice as much as they had it priced.

Obviously they didn’t listen.

They want this powerful informational mojo about increasing online results in as many hands as possible.

They are generous like that.

This hard cover book is a steal at the suggested retail price, but at…

...continue to read "Call To Action Book- How To Improve Your Conversion Rate"

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